adc
audiobrandingaward
CannesLions
germandesignaward
if design award
Reddot_Bestofthebest
Reddot_grandprix
reddot
transform awards
What the most innovative marketers and creative say about amp and about brands and sound...
Ellie Norman
Director of Marketing and Communications Formula 1
to amp, September 2019
„We are able to make use of 4d sound, movement, wind, smells. you are able to transfer people to anywhere in the world“
Formula 1
Alegra O’Hare
Vice President Global Brand Communications Adidas Originals
to amp, May 2017
“Everybody tries to be authentic and unique but they’re savvy, they can tell if something’s fake or if it’s just corporate and polished.”
Adidas Originals
Alicia Tillman
Global CMO SAP
to amp, January 2020
“I can close my eyes and listen to music from every decade of James Bond films and know that it is a James Bond film.”
SAP
LATEST NEWS
Forbes Agency Council Press Release
November 9, 2020
We’re pleased to announce that our Global CEO and Founder, Michele Arnese, has joined Forbes Agency Council, a community for owners of and executives in successful creative, advertising, and marketing agencies. The Forbes Agency Council members are respected leaders and executives of PR, media, creative, and ad agencies selected for the council based on the depth and diversity of experience in their industry.
Read more
How to build a brand with sound
October 14, 2020
Thanks to the growing number of smart speakers and the proliferation of audio content, we listen more to brands versus seeing them. But do we recognize the #brands when we can’t see them?
amp’s Founder and Global CEO, Michele Arnese, answers this question for the latest Creative Moment article and explains how to build a brand with #sound. Find out more about the use of sonic branding, showcasing two outstanding examples!
Read more
Has the Premier League hit the back of the sonic branding net?
September 29, 2020
The Premier League's launch of an anthem ahead of the 2020/21 season, played at stadiums before kick-off, grabbed headlines in the sporting press. There is no doubt that the anthem – including an orchestra and a live gospel choir - is a musical triumph, capturing the drama and emotion of Premier League matchday action. For 'The Insight' section in Shots, Michele Arnese, Founder and Global CEO at amp, examines how the Premier League's new sonic branding is a step in the right direction and if there is more that the Premier League could be doing with its new audio asset.
Read more
Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them
August 4, 2020
What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smartphones for Millennials and Gen Z. Find out why Generation Alpha will need to hear brands as much as they see them and how brands can implement a 'comprehensive sound architecture' and adapt their strategies in order to keep up.
Read more
MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers
July 22, 2020
If we are looking for one definitive outcome from the COVID-19 pandemic, it is that “contactless” has become an established part of the everyday shopping experience for many people. But what should this sound like, and how can a financial or retail brand ensure the customer identifies them? In his latest article for MarTechSeries, CEO and Founder of amp, Michele Arnese addresses this question and explains how brands can use audio to engage with customers and, ultimately, enhance business performance.
Read more