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What the most innovative marketers and creative say about amp and about brands and sound...
Alicia Tillman
Global CMO SAP
to amp, January 2020
“I can close my eyes and listen to music from every decade of James Bond films and know that it is a James Bond film.”
SAP
David Droga
Founder & Creative Chairman Droga 5
to amp, June 2015
“Music is usually completely undervalued during the process. Too often it’s a secondary thing. But we’re trying to course-correct that.”
Droga5
Fernando Machado
Global CMO Burgerking
to amp, August 2019
„One thing we have learned in the recent years, is that sound is really critical in creating cravability.“
BurgerKing
LATEST NEWS
Forbes Agency Council Press Release
November 9, 2020
We’re pleased to announce that our Global CEO and Founder, Michele Arnese, has joined Forbes Agency Council, a community for owners of and executives in successful creative, advertising, and marketing agencies. The Forbes Agency Council members are respected leaders and executives of PR, media, creative, and ad agencies selected for the council based on the depth and diversity of experience in their industry.
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How to build a brand with sound
October 14, 2020
Thanks to the growing number of smart speakers and the proliferation of audio content, we listen more to brands versus seeing them. But do we recognize the #brands when we can’t see them?
amp’s Founder and Global CEO, Michele Arnese, answers this question for the latest Creative Moment article and explains how to build a brand with #sound. Find out more about the use of sonic branding, showcasing two outstanding examples!
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Has the Premier League hit the back of the sonic branding net?
September 29, 2020
The Premier League's launch of an anthem ahead of the 2020/21 season, played at stadiums before kick-off, grabbed headlines in the sporting press. There is no doubt that the anthem – including an orchestra and a live gospel choir - is a musical triumph, capturing the drama and emotion of Premier League matchday action. For 'The Insight' section in Shots, Michele Arnese, Founder and Global CEO at amp, examines how the Premier League's new sonic branding is a step in the right direction and if there is more that the Premier League could be doing with its new audio asset.
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Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them
August 4, 2020
What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smartphones for Millennials and Gen Z. Find out why Generation Alpha will need to hear brands as much as they see them and how brands can implement a 'comprehensive sound architecture' and adapt their strategies in order to keep up.
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MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers
July 22, 2020
If we are looking for one definitive outcome from the COVID-19 pandemic, it is that “contactless” has become an established part of the everyday shopping experience for many people. But what should this sound like, and how can a financial or retail brand ensure the customer identifies them? In his latest article for MarTechSeries, CEO and Founder of amp, Michele Arnese addresses this question and explains how brands can use audio to engage with customers and, ultimately, enhance business performance.
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