360° sound experience.

We create and implement the sound of a brand in all dimensions of the brand and customer experience: Digital Media, TV / Radio, Product and User Interfaces, Voice Interfaces, Brand Spaces / Stores and POS, Events and Fairs, Workplace and all multichannel customer contact centers.

Sonic DNA based.

We patented the Sonic DNA as cornerstone of a recognizable and flexible sonic identity in all audible touchpoints of the brand and customer experience. We are the agency with the highest number of Sonic DNA based implementations of holistic sonic identities worldwide.

Sonic testing included.

We are experts for all dimensions of sonic testing and we partner with the worldwide leading market research companies to offer explicit market research, neuro insights and AI-based sound evaluation, which is included per default in all our projects.

Internationally awarded.

adc
adc
audiobrandingaward
audiobrandingaward
CannesLions
CannesLions
germandesignaward
germandesignaward
if design award
if design award
Reddot_Bestofthebest
Reddot_Bestofthebest
Reddot_grandprix
Reddot_grandprix
reddot
reddot
transform awards
transform awards

What the most innovative marketers and creative say about amp and about brands and sound...

Judy Christa Cathey
CMO Hilton
to amp,  October 2016

“amp’s expertise of audio branding is extensive and their key partnership strengthened tha brands in understanding human archetypes in their correlation to music.”

Hilton

Mirjam Pfundt Kempke
Communication Manager Triumph
to amp, October 2014

„amp’s expertise of audio branding is extensive and their key partnership strengthened the brands in understanding human archetypes in their correlation to music. After an extensive global search for the best audio branding company, amp emerged as the winner.“

Triumph

Prof. Dr. Wolfgang Reitzle
CEO The Linde Group
to amp, April 2011

„Our sound identity made by amp shall now accompany us on our journey to become the High Performance Organisation we are striving to be. It shall give us a feeling for the pleasure of creating our very own unique profile.”

The Linde Group

AMP FOR BRAINLAB AMP FOR MERCEDES-BENZ AMP FOR VODAFONE AMP FOR BMW AMP FOR MASTERCARD AMP FOR HAMPTON BY HILTON AMP FOR MASTERCARD AMP FOR PORSCHE

LATEST NEWS

Forbes Agency Council Press Release
November 9, 2020
We’re pleased to announce that our Global CEO and Founder, Michele Arnese, has joined Forbes Agency Council, a community for owners of and executives in successful creative, advertising, and marketing agencies. The Forbes Agency Council members are respected leaders and executives of PR, media, creative, and ad agencies selected for the council based on the depth and diversity of experience in their industry.
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How to build a brand with sound
October 14, 2020
Thanks to the growing number of smart speakers and the proliferation of audio content, we listen more to brands versus seeing them. But do we recognize the #brands when we can’t see them? amp’s Founder and Global CEO, Michele Arnese, answers this question for the latest Creative Moment article and explains how to build a brand with #sound. Find out more about the use of sonic branding, showcasing two outstanding examples!
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Has the Premier League hit the back of the sonic branding net?
September 29, 2020
The Premier League's launch of an anthem ahead of the 2020/21 season, played at stadiums before kick-off, grabbed headlines in the sporting press. There is no doubt that the anthem – including an orchestra and a live gospel choir - is a musical triumph, capturing the drama and emotion of Premier League matchday action. For 'The Insight' section in Shots, Michele Arnese, Founder and Global CEO at amp, examines how the Premier League's new sonic branding is a step in the right direction and if there is more that the Premier League could be doing with its new audio asset.
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Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them
August 4, 2020
What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smartphones for Millennials and Gen Z. Find out why Generation Alpha will need to hear brands as much as they see them and how brands can implement a 'comprehensive sound architecture' and adapt their strategies in order to keep up.
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MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers
July 22, 2020
If we are looking for one definitive outcome from the COVID-19 pandemic, it is that “contactless” has become an established part of the everyday shopping experience for many people. But what should this sound like, and how can a financial or retail brand ensure the customer identifies them? In his latest article for MarTechSeries, CEO and Founder of amp, Michele Arnese addresses this question and explains how brands can use audio to engage with customers and, ultimately, enhance business performance.
Read more

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