Welcome to the Best Audio Brands Ranking by amp.
THIS IS THE DECADE OF AUDIO.
Driven by the internet of things, Sonic Branding is developing extensively. As the digital customer experience landscape is changing constantly with voice technologies and screenless interaction on the rise, consumer relationships with brands are increasingly shaped by sonic experiences. How are brands, taking advantage of sound and music for a consistent brand experience across a multitude of touchpoints?
This is the question we asked ourselves and set out to answer with Best Audio Brands. Introduced in 2019, it is a first of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands.
Enjoy the read!
LONGEVITY AND FLEXIBILITY
Last year, we already introduced the James Bond Sonic Identity: It has been more than 60 years since we heard the first James Bond soundtrack, but it still feels just as fresh and identifiable with each new interpretation. This is because the James Bond brand has invested heavily in its own Sonic Assets, creating a core Sonic DNA and adapting it to the zeitgeist with each film. Brand recall, memorability, and flexibility are powerful properties of this well-rounded Sound Identity.
By taking this approach, the James Bond brand has been able to ensure that every dollar invested in audio, is a dollar invested in building brand equity. As a result, it has been able to successfully communicate the brand for decades and scale the sonic brand across geographies, genres and time.