music driven branding is the future
Brands have invested a lot in their visual identities - with excellent results. What comes beyond visual branding is transforming the brand to fits all touchpoints that come with digital development. Connected and screenless devices play a crucial role in it, which is why more and more brands realize the necessity of a holistic audio strategy.
“Asking a sonic branding agency if you just do sonic logos is like asking a visual agency if they only do business cards.”
_Michele Arnese, amp's CEO & Founder
Design Week covered a great story around sonic branding and featuring industry experts; they tried to unfold the secret behind successful sound branding. Also among the interviewees were amp's CEO & Founder, Michele Arnese, as well as amp's Global CMO, Uli Reese.
You can read their insightful comments in full here.