McDonald's and Disney top first-ever brand audio ranking
Take a look at our feature in campaign, the world’s leading business media brand serving the marketing, advertising and media communities. his article, published in June 2019, discusses our Best Audio Brands ranking. We consider sound branding, just as important as visual branding and marketing. We developed certain criteria, which help us quantify audio brand performance. One of the variables we examine is the connection built with consumers through sound.
As brands are re-thinking their communication and marketing strategies, the development of sonic identities offers a fresh approach to engage with the consumer.
Top 10 Best Audio Brands Ranking in 2019.