amp is a thought leader in sonic branding
News and Press
Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them
What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smartphones for Millennials and Gen Z. Find out why Generation Alpha will need to hear brands as much as they see them and how brands can implement a 'comprehensive sound architecture' and adapt their strategies in order to keep up.
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MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers
If we are looking for one definitive outcome from the COVID-19 pandemic, it is that “contactless” has become an established part of the everyday shopping experience for many people. But what should this sound like, and how can a financial or retail brand ensure the customer identifies them? In his latest article for MarTechSeries, CEO and Founder of amp, Michele Arnese addresses this question and explains how brands can use audio to engage with customers and, ultimately, enhance business performance.
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BRANDSJournal – Why Generation Alpha will need to hear brands as much as they see them
The Covid-19 pandemic has if anything accentuated the relationship with home audio AI-tech. Confined in their homes during lockdown, people of all generations have followed the Alpha’s and have befriended Alexa, Siri and Google Home. For a lot of households, smart speakers have become a more important part of daily life than ever before with much of the audio content and a growing volume of brand interactions, happening as purely audio experiences.
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Global Banking & Finance Review – The sound of money
Money has traditionally been a visual and physical entity, and financial services brands have, as a result, become some of the world's most recognisable brand imagery. But there is now a compelling case for commercial brands to become recognisable audio brand entities as well. Have a look at how financial companies are using audio branding to communicate with customers and how COVID-19 helped shape "the new normal".
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DigitalArts – Striking the right note: Why brands are sounding the same during the Corona-crisis
Close your eyes and listen – if you’ve had commercial TV on in the background or the radio during your daily lockdown routine, you may have found yourself listening to the brand soundtrack to the Coronavirus crisis. Noticing this, Michele Arnese, CEO and Founder at amp compiled a short analysis of the question of why brands are sounding the same during the Corona-crisis, discussing a bigger strategic issue that brands should consider.
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Sound In Marketing Podcast – Does Your Sound Fit Your Brand
Sound in Marketing is a podcast series produced by Dreamr Production and hosted, written, and edited by Jeanna Isham. She focuses on the world of opportunity in marketing that has not yet been fully realized; sound. For two episodes in a row, she spoke to Vijay Iyer, amp’s head representative in the US to discuss opportunities for brands within sound branding.
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CNBC TV – COVID19 ADVERTISING
Advertising during COVID19 caught a lot of attention, as brands started to look and sound very similar. James Right looked into this and compiled a fantastic video on the importance of a good sound strategy that helps the brand differentiate itself from the crowd. In this video feature for CNBC, TV, Right interviewed one of the world's best experts in this field, amp's CEO and Founder, Michele Arnese, as well as Mastercards CMO, Raja Rajamannar, as a recent number one in our BestAudio Brands Ranking 2020.
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Best Audio Brands 2020 Brand Reel
Introduced in 2019, the Best Audio Brands Ranking is the Qrst of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands. For the top performers of our Best Audio Brands Report, we prepared a brand reel. Have a listen!
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Five Minutes with Uli Reese – Transform Magazine
Transform is a global magazine dedicated to rebranding and brand development. In their news section "Five minutes with," they interview experts from the branding industry. As such, Uli Reese, Global CMO at amp talked to Transform magazine about all the ins and outs of audio branding, from how a company can improve its audio brand to the process that goes on behind creating the perfect sonic brand experience.
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Cyanite Talks #1 with Karolina Namyslowski, Senior Creative at amp
Sound and music are the universal languages in the world. Especially the increasing popularity of audio through music streaming, podcasts and Co. makes the creation of a sound identity an essential component of a brand personality. "If" a brand uses audio in the right way, it is 96% more likely to be remembered and build a lasting relationship with its customers. The "If" exists because it's one of the biggest challenges for a brand to find its sound. That's why the team at cyanite.ai sat down with amp's Senior Creative and Team Lead, Karolina Namyslowska, to find out more about the challenges when finding the right music for a customer, how subjective music is, and especially if and how the use of AI benefits her work as a creative.
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WARC – Lessons from Best Audio Brands 2020 Ranking
Interactive voice technologies are becoming a bigger part of consumers' everyday lives. As a result, brand visual identities get less attention. To establish brand recognition, it is more important than ever for brands to think about how they sound. In his latest article for WARC, amp's CEO and Founder, Mr. Michele Arnese focused on the lessons learned from the TOP 5 brands ranked in our latest Best Audio Brands Report. Enjoy the Read!
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Top Best Audio Brands 2020 Ranking – B&T
Introduced in 2019, the Best Audio Brands Ranking is the first of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands.
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Best Audio Brands 2020 Ranking – campaign UK
Campaign is the world's leading business media brand serving the marketing, advertising and media communities. Since the first launch of amp's BEST AUDIO BRANDS RANKING in 2019, Campaign is covering the yearly sonic developments of the brands. It is giving their audience insights directly from the world's first research on Sonic Identities.
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Best Audio Brands 2020 Ranking – Aithority
AiThority is part of a publishing house iTechnology and is a digital publication dedicated to covering AI and futuristic technologies. They are giving unique insights to their audience into the changing universe of intuitive technologies and are deepening the understanding of how machines learn, think and work. It is a resource on the future of technology.
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amp’s Best Audio brands Ranking – Campaign Asia and Pacific
Featuring amp's press release regarding the Best Audio Brands Ranking 2020, Campaign Asia also distributed an audio version of our top 10 brands from the report. Hearing the brands helps the audience to better understand the criteria used in the research, and serves as a short quiz. Can you recognize all ten brands? Find out!
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Best Audio Brands 2020 Ranking – Horizont
Horizont is a German magazine specialized in marketing, advertising and media. As such, on their platforms, they promote relevant news from the industry. For the second year in a row, Horizont is covering the development in the sound branding industry and communicates to its audience the newest brand accomplishments, beyond their visual identity.
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SOUND SPECIAL – W&V
W&V, Werben & Verkaufen recently published a Sound Special, featuring a detailed analysis by Michele Arnese, Global CEO and Founder of amp, on the evolution of sonic branding in the voice and audio era. His article focuses on Best Audio Brands 2020 and explains the valuable insights gained throughout the research.
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Best Audio Brands 2020 Ranking – Mediatel
Mediatel is the UK’s leading provider of media tech, data and thought-leadership. With decades of experience in every aspect of media, they are connected to the key players and deliver unparalleled reach and influence across the industry and beyond.
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Best Audio Brands 2020 – Press Release
14th April 2020, Munich: amp announced that Mastercard has topped its annual Best Audio Brands Ranking 2020. Introduced in 2019, the Best Audio Brands Ranking is the first of its kind study, measuring how effective brands are in using sound.
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amp’s Best Audio Brands 2020 Ranking – Business Daily
Business Dialy covering amp's press release regarding Best Audio Brands Ranking 2020, that has been published on amp's website on 14th of April 2020.
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Easter Bunny: Our latest work for Mercedes-Benz is out for Easter
Our latest work for Mercedes-Benz for Easter: another piece of a one-of-its-kind sonic identity comes to life. Happy Easter to everyone and #stayhome.
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Econcultancy Interview Series – A day in the life of..
A day in the life of.. Karolina Namyslowski, Senior Creative at amp, audio branding agency.
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amp enters the world of immersive audio
amp is now capable of mixing audio productions in Dolby Atmos, for all of your sonic assets. Immersive audio (Spatial Audio / 360 Sound) is the new frontier of the audio industry. With new technologies enhancing multi-sensory experiences and products (VR/AR, new forms of interactivity, cutting-edge UX/UI design, etc.), basic stereo solutions won’t satisfy all new needs. Spatial technology can be explained in a few words: it‘s finally possible to hear sounds from every direction, covering a full 360° around you, enhancing the listening experience with pure realism and immersion.
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amp @CES 2020: industry analysis – Mediatel
As the Consumer Electronics Show (CES) in Las Vegas closes its doors for another year, industry experts share their key media take-aways. amp's Global CMO, Uli Reese, shared his impressions with Mediatel Newsline, focusing on emerging audio technologies.
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amp Feature in Creativepool – How brands can make sure they’re heard in 2020
Forecasting the 2020 audio trends, Creativepool published an article covering the significant movements in the sound industry that will be getting a lot of attention. In summary, amp's CEO & Founder, Michele Arnese, speaks about major steps that brands need to consider to be heard.
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Immersive audio will find its rhythm – ExchangeWire
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries.
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amp Feature in Design Week – Why sonic branding is more than just the McDonald’s jingle
Brands have invested a lot in their visual identities - with excellent results. What comes beyond visual branding is transforming the brand to fits all touchpoints that come with digital development. Connected and screenless devices play a crucial role in it, which is why more and more brands realize the necessity of a holistic audio strategy.
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amp hits the big apple
Munich/NYC. amp, the world’s leading sound branding agency, opens up a New York office, partnering with the U.S. based independent strategy and brand experience design company Collins. As of September 1st, amp opens New York office located at 88 University place 10003 New York, New York.
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amp Feature in Mediatel – Why we’re half-way to a world of audio branding
In the latest thought leadership article covered by Mediatel Newsline you can find great insights from amp's CEO & Founder, Michele Arnese regarding a successful sound branding strategy.
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amp Feature in The Daily Telegraph – the big business of corporate sounds
Companies are increasingly trying to boost their brand experience and discovered that sound is an effective way of transmitting information implicitly to their customers and projecting personality and identity without explicitly vocalizing it.
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amp Feature in Forbes – The World’s Best Sonic Brands
Instead of creating unique sounds that fit the identity of the brand, many of today’s brands go for the licensing of currently popular music. This approach results in being associated with the culture, instead of being the driving force of it. amp’s Global CEO Michele Arnese spoke with Paul Armstrong about this issue and also discussed the Best Audio Brands Rankings.
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amp Feature in Horizont – Brands with best audio identity
In June 2019 Horizont published an article on sound branding, featuring amp. The author discussed the effectiveness of acoustic brand communication and achieving recognition through a combination of different methods and tools.
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amp Feature in WARC / AdMap – Finding your brands voice in the age of audio
When we think of brands, we think of logos, products, advertising and digital services. But the power of brands is also consciously and subconsciously driven by the music and sounds we associate with them. In this regard, sound is a powerful tool in any marketer’s arsenal, able to build both an emotional connection with consumers, significantly shape the customer experience, and build brand loyalty, recall and trust over time.
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amp launches Best Audio Brands Ranking 2019 – Campaign
amp's feature in campaign, the world’s leading business media brand serving the marketing, advertising, and media communities. This article, published in June 2019, discusses our Best Audio Brands ranking. We consider sound branding, just as important as visual branding and marketing. We developed certain criteria, which help us quantify audio brand performance. One of the variables we examine is the connection built with consumers through sound.
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amp discusses the hot topic of sonic identities at the last Cannes Festival Feature in AdAge
It is with great pleasure that we would like to announce a feature in AdAge. Ad Age is a global media brand that focuses on curated creativity, data and analysis, people and culture, and innovation and forecasting. This particular feature discusses the hot topic of sonic identities at the last Cannes Festival. The presence of major corporate executives shows that this growing industry has strong potential.
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