Mastercard dethrones McDonald’s to be named best audio
Providing insights and intelligence into the ideas, work and personalities shaping the region’s marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world.
Mastercard dethrones McDonald’s to be named best audio
Providing insights and intelligence into the ideas, work and personalities shaping the region’s marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world.
The 2020 Best Audio Brands ranking – which measures brand performance against criteria including trust, recognition, engagement and efficiency – saw Mastercard jump 71 places from last year to claim the top spot, beating 2019 winner McDonald’s.
“Best Audio Brands 2020 clearly shows that brands that have embraced a holistic sonic identity are indisputably reaping the benefits that come with one. It is great to see how quickly Mastercard has embraced a holistic sonic identity and managed to implement it across a variety of touchpoints, making it a central element of their multisensory marketing strategy.”
_Michele Arnese, amp’s CEO & Founder
The research also observed a drop in the use of sonic logos by brands, falling from 56% in 2019 to 32.5% this year.
Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.
Listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands – click here.
