Mastercard dethrones McDonald's to be named best audio
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The 2020 Best Audio Brands ranking – which measures brand performance against criteria including trust, recognition, engagement and efficiency – saw Mastercard jump 71 places from last year to claim the top spot, beating 2019 winner McDonald’s.
"Best Audio Brands 2020 clearly shows that brands that have embraced a holistic sonic identity are indisputably reaping the benefits that come with one. It is great to see how quickly Mastercard has embraced a holistic sonic identity and managed to implement it across a variety of touchpoints, making it a central element of their multisensory marketing strategy."
_Michele Arnese, amp's CEO & Founder
The research also observed a drop in the use of sonic logos by brands, falling from 56% in 2019 to 32.5% this year.
Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.
Listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.
