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Best Audio Brands 2020 Ranking – Mediatel 1024 569 amp

Best Audio Brands 2020 Ranking – Mediatel

Mastercard, Shell and Apple named 2020's best audio brands

 

Mediatel is the UK’s leading provider of media tech, data and thought-leadership.

 

 

 

 

 

 

 

 

 

'Best Audio Brands Ranking 2020' is built on Interbrand's 'Best Global Brands Index' and quantifies audio brand performance against a range of criteria. Mastercard and Shell found themselves in the top for creating and deploying a "holistic sonic identity" which is consistent across all touchpoints.

 

"Best Audio Brands 2020 clearly shows that brands that have embraced a holistic sonic identity are indisputably reaping the benefits that come with one."
 
_Michele Arnese, amp's CEO & Founder

 

"A single sonic asset is no longer sufficient to develop brand equity as consumer touchpoints evolve."
 
_Bjorn Thorleifsson, amp's Lead Strategist

 


Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.

Listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.

Best Audio Brands 2020 – Press Release 1024 465 amp

Best Audio Brands 2020 – Press Release

Amp releases Best Audio brands 2020 ranking

mastercard takes top position as leading sonic brand

  • Shell and Apple complete the top three
  • McDonald’s, Disney and Intel fall compared to 2019 rankings
  • Voice is identified as an increasingly key sonic branding element

 

14th April 2020, Munich: Global sonic branding agency amp today announced that Mastercard has topped its annual Best Audio Brands Ranking 2020 (BAB 2020), moving up from position 72 in 2019 and dethroning last year’s winner McDonald’s to take the top spot. 

Introduced in 2019, the Best Audio Brands Ranking is the first of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands.

Using a rigorous analytical process, Best Audio Brands quantifies audio brand performance against a range of criteria such as trust, recognition, engagement and efficiency. The analysis details how brands are extending their audio presence beyond a single sonic asset – such as a sonic logo – to adapt to the changing landscape of digital consumer touchpoints where audio enhances brand recognition, engagement and findability. It also calculates audio brand efficiency – the estimated return on investment in sonic assets.

 

The BAB leaders in 2020

 The Best Audio Brands Ranking 2020 reveals a significant difference in the performance of several leading brands from 2019, with Shell being the only brand to retain its position in the top five. McDonald’s, Disney, Intel and Coca-Cola have been superseded by Mastercard, Apple, Google and Amazon in the top spots.  

Fig. 1: Top 10 Best Audio Brands.
Audio Brand Ranking Score
Audio Brand Efficiency

 

The top five performers in the ranking – Mastercard, Shell, Apple, Google and Amazon – achieved their places through two distinct strategies. Both Mastercard and Shell have created and successfully deployed a holistic sonic identity, that is recognisable and adaptable across all digital and physical consumer touchpoints.  

Apple, Google and Amazon, on the other hand, have earned their spot at the top due to the strength of their product sounds, use of brand voice and voice technologies. Although, most of them have yet to develop holistic sonic strategies across all channels. 

The brands that didn’t score high on return on audio investment (efficiency) have dropped through the rankings. These companies are largely focusing on a single sound asset, such as a sonic logo or jingles, to boost their brand, typically in advertising deployed across broadcast media channels.

Overall, this year there has been a sharp drop in the use of sonic logos. The analysis reveals that brands which have been using sonic logos for decades are now using them less consistently, from constituting 56% of their content (2019) to 32.5% (2020) respectively. McDonald’s, which achieved the number one spot in 2019 through intelligent placement of its instantly recognisable ‘I’m Loving It’ jingle, decreased its usage from 95% to 44% in the past year.

Michele Arnese, Global CEO, amp commented:

“Best Audio Brands 2020 clearly shows that brands that have embraced a holistic sonic identity are indisputably reaping the benefits that come with one. It is great to see how quickly Mastercard has embraced a holistic sonic identity and managed to implement it across a variety of touch points, making it a central element of their multi-sensory marketing strategy. Based on a Sonic DNA, this approach offers the best balance between creative flexibility and recognition, compared to a mere one-melody or jingle-based approach.”

 

Bjorn Thorleifsson, Creative Strategist and Team Lead, amp added:

“It’s clear that a single sonic asset isn’t sufficient to develop brand equity, given the rapidly changing ecosystem of consumer touchpoints. We might see brands with a strong sonic logo heritage, such as Intel or McDonald’s embrace a new holistic sonic strategy moving forward. BAB 2020 shows that another Sonic Asset has become increasingly important this year: Voice. As the proliferation of smart speakers and other screenless smart devices continues to grow and audible content such as podcasts is on the rise, consumer relationships with brands are increasingly shaped by sonic experiences. Apple, Google and Amazon’s high positions propose that voice contributes to connect a consumer with a brand because it creates intimacy and engagement.”

If you would like any further information or to speak to amp, please contact Simpatico PR:

Email: amp@simpaticopr.co.uk 

Call: +44(0)7761801221 

About amp 

amp is the world’s leading agency for sonic branding. Combining unique expertise in brand strategy with decades of experience in music composition, production and compilation, amp creates holistic sonic identities that amplify a brand’s essence and strengthen its connection to its target audience at every touchpoint, from music in audio-visual productions, sound in brand spaces and product interfaces to brand voices. 

We have patented a powerful approach to sound branding that creates an entire SONIC DNA® for brands as a source for all further sound elements and adaptations. This strategy uses SONIC WATERMARKING® to ensure brand recall, but at the same time to have the highest creative freedom to create authentic sounds and music. 

With offices in Germany, Switzerland, Italy and USA (New York and San Francisco), as well as network offices in the Middle East (Dubai), Asia (Shanghai, Singapore) and UK (London), amp clients include  Mercedes-Benz, UniCredit Group, BBVA, Douglas, Geberit, Vodafone, Porsche, Triumph and BMW. 

ampsoundbranding.com 

amp’s Best Audio Brands 2020 Ranking – Business Daily 1024 684 amp

amp’s Best Audio Brands 2020 Ranking – Business Daily

Amp releases Best Audio Brands 2020 Ranking

 

Business Daily Media powered by NewsCompany.com.au features Business News and unique informative business insights.

 

London: Global sonic branding agency amp today announced that Mastercard has topped its annual Best Audio Brands Ranking 2020 (BAB 2020), moving up from position 72 in 2019 and dethroning last year’s winner McDonald’s to take the top spot. 

 

Introduced in 2019, the Best Audio Brands Ranking is the first of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands.

You can read the full press release here.

 

Easter Bunny: Our latest work for Mercedes-Benz is out for Easter 1024 532 amp

Easter Bunny: Our latest work for Mercedes-Benz is out for Easter

HAPPY EASTER. THE BUNNY COMES TO YOU, #STAYHOME.
OUR LATEST WORK FOR MERCEDES-BENZ.

 

 

This latest piece of our work for Mercedes-Benz features the unique Sonic Identity of the Brand, adding one additional piece to the puzzle of an iconic sound.

Enjoy and Happy Easter! #stayhome

Econcultancy Interview Series – A day in the life of.. 1024 683 amp

Econcultancy Interview Series – A day in the life of..

Karolina Namyslowski, Senior Creative at amp, audio branding agency

 

Econsultancy is an established global business providing information services and helping achieve excellence in digital business, marketing, and eCommerce. As such, it's no wonder that they have this amazing series called "A day in the life of..". They interview a wide range of creatives, marketing and advertising experts, and other thriving minds in digitalbusiness, giving us inspiring insights into so many different and cool positions around the globe ?.

 

 

 

 

 

 

 

 

 

With that in mind, it is only logical that our ? creative master mind & Team Lead, Karolina Namyslowski, is being featured! Read her interview and find out how her day at amp sound branding looks like, and what responsibilities and skills are involved with her role.

"For me the biggest success is to see how the creative assets are being used by our clients. Seeing our sound branding on TV, digital channels and in retail spaces, makes me feel proud of what I do and what amp is achieving as an agency."

_Karolina Namyslowski, amp's Lead Creative

Karo's current favorite ad: “Pure Imagination” by Adobe.

 

Read here.

amp enters the world of immersive audio 1024 512 amp

amp enters the world of immersive audio

amp is now capable of mixing audio productions in Dolby Atmos, for all of your sonic assets.

 

Immersive audio (Spatial Audio / 360 Sound) is the new frontier of the audio industry. With new technologies enhancing multi-sensory experiences and products (VR/AR, new forms of interactivity, cutting-edge UX/UI design, etc.), basic stereo solutions won’t satisfy all new needs. Spatial technology can be explained in a few words: it‘s finally possible to hear sounds from every direction, covering a full 360° around you, enhancing the listening experience with pure realism and immersion.

 

 

 

 

 

 

 

 

 

Today, many consumer devices like smartphones, cars, laptops, TVs and smart speakers are already equipped with Immersive Audio solutions, which is why amp will be harnessing this new tech for clients and future Sonic Branding projects. amp is now ready to provide Dolby Atmos productions giving the possibility to reimagine every audible touchpoint in a new, fully-immersive format. This opens up new creative possibilities that can be heard on multiple systems: not just in theatres and cinemas but also on smaller devices and products.

Contact us more information.

amp @CES 2020: industry analysis – Mediatel 877 625 amp

amp @CES 2020: industry analysis – Mediatel

CES 2020 from audio perspective

 

As the Consumer Electronics Show (CES) in Las Vegas closes its doors for another year, industry experts share their key media take-aways. amp's Global CMO, Uli Reese, shared his impressions with Mediatel Newsline, focusing on emerging audio technologies.

 

 

 

 

 

 

 

 

"Audio was a big focus at CES this year. Not only did we see the number of voice-enabled consumer touchpoints grow exponentially across multiple sectors, but Sony even launched its first car, designed specifically with the aim of offering consumers a ‘360-degree audio experience ‘."

_Uli Reese, amp's Global CMO

This move is a reminder that sound is becoming an increasingly relied upon tool for brands, particularly when it comes to ‘hands free’ experiences like driving. Sony even has its own pre-prepared catalogue of recorded tracks that will play inside the car via its ’Sony 360 Reality Audio’ function. But as we move closer to a screenless future, the next step for Sony, and indeed for all brands, should be in working out how to make themselves heard in a screenless ecosystem.

Rather than relying on jingles, they should consider developing a comprehensive sound DNA. A piece of music that incorporates their existing brand values and attributes in a meaningful way, can be used across all audio consumer touchpoints, and is also flexible enough to last for decades.

So while developments at CES this year highlighted that the education gap around audio is narrowing, there is still work to do if brands want to survive the next wave in the audio revolution.

You can read the full article here.

amp Feature in Creativepool – How brands can make sure they’re heard in 2020 832 400 amp

amp Feature in Creativepool – How brands can make sure they’re heard in 2020

Open your ears to audio impact

 

Sound has the unique ability to break through clutter, evoke emotion and create unique human connections, making it an important asset for brands wanting to extend their reach.

 

 

 

 

 

 

 

 

 

 

Forecasting the 2020 audio trends, Creativepool published an article covering the significant movements in the sound industry that will be getting a lot of attention. In summary, amp's CEO & Founder, Michele Arnese, speaks about major steps that brands need to consider to be heard.

You can read the full article here.

Immersive audio will find its rhythm – ExchangeWire 768 768 amp

Immersive audio will find its rhythm – ExchangeWire

Predictions 2020: Audio

 

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is audio, with the potential impact of voice, brand investment and audience engagement with this emerging medium all under consideration.

 

 

 

 

 

 

 

 

 

In 2020, immersive audio is set to become a greater part of the consumer experience, as new 360° audio capable devices hit the market, including offerings from Amazon (the Echo Studio) , Sony, PlayStation and MacBook to name a few. Disney+, recently wowed audiences by making the Star Wars movies available to stream with Dolby Atmos surround sound audio, and the user response has been hugely positive.

Big brands pour a lot of money into creating the most engaging experiences possible, but too often marketers focus solely on visual elements, failing to acknowledge the power of audio to engage, entertain and build a more human connection.

Importantly, brands have the opportunity to realise the potential of immersive sound to evoke emotions beyond the means of visual communication. 360° audio will soon become the norm on all devices and channels from headphones, Hi-Fi stereos and smart speakers to laptops, theatres and cinemas. And increasing, more brands will begin creating their ‘own’ sound to help build brand recognition and trust in this era of immersive audio.

You can read the full article here.

amp Feature in Design Week – Why sonic branding is more than just the McDonald’s jingle 1024 576 amp

amp Feature in Design Week – Why sonic branding is more than just the McDonald’s jingle

music driven branding is the future

 

Brands have invested a lot in their visual identities - with excellent results. What comes beyond visual branding is transforming the brand to fits all touchpoints that come with digital development. Connected and screenless devices play a crucial role in it, which is why more and more brands realize the necessity of a holistic audio strategy.

 

 

 

 

 

 

 

 

“Asking a sonic branding agency if you just do sonic logos is like asking a visual agency if they only do business cards.”

_Michele Arnese, amp's CEO & Founder

Design Week covered a great story around sonic branding and featuring industry experts; they tried to unfold the secret behind successful sound branding. Also among the interviewees were amp's CEO & Founder, Michele Arnese, as well as amp's Global CMO, Uli Reese.


You can read their insightful comments in full here. 

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