• By amp
  • April 17, 2020

Best Audio Brands 2020 Ranking – campaign UK

Best Audio Brands 2020 Ranking – campaign UK

Best Audio Brands 2020 Ranking – campaign UK 815 544 amp

Mastercard dethrones McDonald's to be named best audio

 

Campaign is the world's leading business media brand serving the marketing, advertising and media communities. Since the first launch of amp's BEST AUDIO BRANDS RANKING in 2019, Campaign is covering the yearly sonic developments of the brands. It is giving their audience insights directly from the world's first research on Sonic Identities.

 

 

 

 

 

 

 

 

 
 
The 2020 Best Audio Brands ranking – which measures brand performance against criteria including trust, recognition, engagement and efficiency – saw Mastercard jump 71 places from last year to claim the top spot, beating 2019 winner McDonald’s.

"It is great to see how quickly Mastercard has embraced a holistic sonic identity and managed to implement it across a variety of touchpoints, making it a central element of their multisensory marketing strategy. Based on a sonic DNA, this approach offers the best balance between creative flexibility and recognition, compared to a mere one-melody or jingle-based approach."
 
_Michele Arnese, amp's CEO & Founder

 

The research also observed a drop in the use of sonic logos by brands, falling from 56% in 2019 to 32.5% this year. For example, while 2019 winner McDonald’s gained global acclaim for its "I’m lovin' it" jingle, the fast-food chain’s use of it dropped from 95% to 44% in the past year.


Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.

You can also listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.

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