Close your eyes and listen – if you’ve had commercial TV on in the background or the radio during your daily lockdown routine, you may have found yourself listening to the brand soundtrack to the Coronavirus crisis. Noticing this, Michele Arnese, CEO and Founder at amp compiled a short analysis of the question of why brands are sounding the same during the Corona-crisis, discussing a bigger strategic issue that brands should consider.

Money has traditionally been a visual and physical entity, and financial services brands have, as a result, become some of the world’s most recognisable brand imagery. But there is now a compelling case for commercial brands to become recognisable audio brand entities as well. Have a look at how financial companies are using audio branding to communicate with customers and how COVID-19 helped shape “the new normal”.

Sound in Marketing is a podcast series produced by Dreamr Production and hosted, written, and edited by Jeanna Isham. She focuses on the world of opportunity in marketing that has not yet been fully realized; sound. For two episodes in a row, she spoke to Vijay Iyer, amp’s head representative in the US to discuss opportunities for brands within sound branding.