Why Generation Alpha will need to hear brands as much as they see them
In the past twenty years, we have seen a revolution in user interfaces and user experience design. What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smart phones for Millennials and Gen Z.
Sonic identity and audio brand elements will be arguably as important as visual branding, especially as brand associations are indelibly formed at early ages. It also means that voice native users will have low to zero tolerance for poorly executed experiences.
Generation Voice will know what good sounds like and brands whose sonic identities and voice experiences have been well-crafted and repeatedly iterated will be leaps ahead.
"As we move away from screens and linear television viewing and interactive voice technologies become a bigger part of our everyday lives, designing audio brand strategies that can be woven, just like visual ones into every consumer touchpoint, whether service interaction or marketing execution makes increasing sense."
_Michele Arnese, CEO & Founder of amp
As we move towards conversational commerce, consumers will expect to ask questions of your brand, expect to buy from your brand using only their voice, but also expect to feel the same affection they feel walking into your store, but through their Siri, Alexa or Google Home in the comfort of their kitchen.
Brands that invest in defining their voice will reap the benefits. All else will be noise.