Predictions 2020: Audio
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is audio, with the potential impact of voice, brand investment and audience engagement with this emerging medium all under consideration.
In 2020, immersive audio is set to become a greater part of the consumer experience, as new 360° audio capable devices hit the market, including offerings from Amazon (the Echo Studio) , Sony, PlayStation and MacBook to name a few. Disney+, recently wowed audiences by making the Star Wars movies available to stream with Dolby Atmos surround sound audio, and the user response has been hugely positive.
Big brands pour a lot of money into creating the most engaging experiences possible, but too often marketers focus solely on visual elements, failing to acknowledge the power of audio to engage, entertain and build a more human connection.
Importantly, brands have the opportunity to realise the potential of immersive sound to evoke emotions beyond the means of visual communication. 360° audio will soon become the norm on all devices and channels from headphones, Hi-Fi stereos and smart speakers to laptops, theatres and cinemas. And increasing, more brands will begin creating their ‘own’ sound to help build brand recognition and trust in this era of immersive audio.
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