How to sonify a daily ritual?
Design meets function
Geberit has now a new face:
the reliable technology behind the wall
is now complemented by perfectly designed,
highly functional bathroom products.
What does a bathroom
experience feel like?
Neutral or personal?
Routine or ritual?
Functional or inspiring?
"We continuously improve the quality of people's lives with innovative sanitary products
Our inspiration for Geberit's Sonic DNA:
The ritual is both functional and inspiring,
has rules and rites,
is private and time stops when we enter...
you experience a moment of clarity...
time starts when you leave.
Light & Fresh
This is how Geberit's bathroom experience sounds like
Innovative product communication:
"By specifically incorporating tongue-in-cheek humor, we are attempting to break through the 'shower toilet taboo' and at the same time stand out from our competitors through innovativeness"
Margit Harsch, Head Geberit AquaClean
Geberit's Sonic Identity strengthens
the connection between technical know-how and outstanding functional design guaranteeing a
CONNECTED BRAND EXPERIENCE
The sound of Geberit
49 Sonic Assets
5 moods and styles
26 campaigns (TV & Online)
419 Audio Construction Kit clips
More than 1500 compiled tracks