The Sound Of
Mercedes-Benz

SNEAK PEAK IN A GAME-CHANGING SONIC IDENTITY

Let's dive into some
executions for digital channels.
All use ingredients from the Sonic DNA.
We worked with artists and talents in a co-creation process.

CLA Coupé
Design Film

CLA Shooting Brake
Design Film

Happy Easter and #staysafe
GLA 2020

The Sound Of Mercedes-Benz doesn't rely on a typical sonic logo or jingle. We envision a modern Sonic DNA that offers the highest degree of creative flexibility and the strongest brand recognition, driving engagement and connection.

GLA Design Film 2020

SUCCESS HAS AN ALLY.
S-CLASS / MIDDLE-EAST CAMPAIGN

The Sound of Mercedes-Benz
receives huge positive response
and high level of engagement in
all digital channels

The Sound Of
Mercedes-Benz
in Data Sonic DNA with more than 20 different musical ingredients for highest creative flexibility.

More than 200 music productions with artists from all over the world.

More than 30 different music styles and genres using the same Sonic DNA.

12 product campaigns, digital channels and social media (Instagram, YouTube).