Using the sound of an iconic car
to shrell thrills around the world
and heroically fast. To showcase an icon...
...we created an interactive experience extending
the Porsche brand experience beyond the boundaries
of a traditional showroom, to a more familiar setting. - 3D state-of-the-art visual mapping on the vehicle
- 7.1 surround sound
- ux/ui: app development allowing a seamless & interactive user experience
- generative soundscape
This is the sound of an icon.
This is the sound of 911.
This multisensory experience was awarded with a Red Dot Award in sound
The sound of Porsche
42 minutes of sounscape
5 venues: NYC, London, Shanghai, Moscow, Seoul
4 scenarios: Nuerburgring, Miami, NYC, Glacier Road
Extremely high press & social media response