Slide The Voice Of
Vodafone

Slide Voice makes the future exciting:
TOBI, the Vodafone Bot Experience

Slide How does Vodafone ensure
voice consistency in the customer
journey with chatbot and IVR system?

Slide We have been selected from the Vodafone Design Studio to create a mapping between the brand and voice + UX sounds used in chatbots and IVR

Slide Our work consists of 4 stages: - Brand analysis, translation invoice profile and sound moodboard (dinstillation)
- Evaluation of the voice used for chatbots and IVR against the brand definition
- Creation of a voice and sound moodboard in line with the brand
- Evaluation of the IVR system service design and optimization for voice

Slide How does Voice work in the different sections of the IVR service design? We analyzed the chatbot experience in the IVR system and in the mobile applications.
We created a simplified scheme for the service design with voice and UX sounds.

Slide The sound of Vodafone
in data
25 pages of IVR architecture and branding material analyzed
16 voices samples and UX sound moodboards
12 participants for expert voice evaluation
3 workshops and an internal audit

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