Slide The Sound Of
Mercedes-Benz

Slide SNEAK PEAK IN A GAME-CHANGING SONIC IDENTITY
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Slide Let's dive into some executions for digital channels. All these executions use ingredients from the Sonic DNA. We worked with artists
and talents in a co-creation process.

Slide CLA Coupé
Design Film

Slide CLA Shooting Brake
Design Film

Slide Happy Easter and #staysafe
GLA 2020

Slide The Sound Of Mercedes-Benz doesn't rely on a typical sonic logo or jingle. We envision a modern Sonic DNA that offers the highest degree of creative flexibility and the strongest brand recognition, driving engagement and connection.

Slide GLA Design Film 2020

Slide SUCCESS HAS AN ALLY.
S-CLASS / MIDDLE-EAST CAMPAIGN

Slide The Sound of
Mercedes-Benz receives
a huge positive response
and a high level of
engagement in all
Channels Digital

Slide

Slide The Sound Of
Mercedes-Benz
in Data
Sonic DNA with more than 20 different musical ingredients for highest creative flexibility.

More than 200 music productions with artists from all over the world.

More than 30 different music styles and genres using the same Sonic DNA.

12 product campaigns, digital channels and social media (Instagram, YouTube).