Let's dive into some executions for digital channels. All these executions use ingredients from the Sonic DNA.
We worked with artists and talents in a co-creation process.
CLA Shooting Brake
Happy Easter and #staysafe
The Sound Of Mercedes-Benz doesn't rely on a typical sonic logo or jingle.
We envision a modern Sonic DNA that offers the highest degree of creative flexibility and the strongest brand recognition, driving engagement and connection.
GLA Design Film 2020
SUCCESS HAS AN ALLY.
S-CLASS / MIDDLE-EAST CAMPAIGN
The Sound of Mercedes-Benz receives a huge positive response and a high level of engagement in all
The Sound Of Mercedes-Benz in Data
Sonic DNA with more than 20 different musical ingredients for highest creative flexibility.
More than 200 music productions with artists from all over the world.
More than 30 different music styles and genres using the same Sonic DNA.
12 product campaigns, digital channels and social media (Instagram, YouTube).