Sound In marketing podcast:
Does your sound Fit your brand?
Jeanna focuses on the world of opportunity in marketing that has not yet been fully realized; sound. She breaks it down and shows how sound design and a sonic identity is accessible for companies and brands that are both big and small.
In episodes #40 and #41 she interviewed Vijay Iyer, amp’s head representative in the US. They discussed the importance of putting real thought into what your brand should sound like. All music and sound should be looked at not as does your brand fit to that sound, but does that sound fit to your brand.
"We shouldn’t be looking at fitting our brand to music, we should be fitting the music to the brand."
Vijay Iyer, Head of amp U.S.
Sound creates a universal identity that breaks down barriers and interprets our human culture and societies as a whole. Culture affects technology that affects industries that affects world economies. It’s all important, it all matters, and it all must be considered.
Listen to Sound In Marketing Podcast - Does Your Sound Fit Your Brand with Vijay Iyer, Head of amp USA.