• By amp
  • April 15, 2020



SOUND SPECIAL – W&V 1024 663 amp

The dawn of the Sonic Logo: The evolution of Sonic Branding in the golden age of audio.


Werben & Verkaufen is one of the leading media houses for specialist information in the fields of marketing, media and communication and is part of the media group of Süddeutscher Verlag. For over 50 years, they have stood for independence, reliability and expert knowledge in the communications trade press.









W&V recently published a Sound Special, featuring a detailed analysis by Michele Arnese, Global CEO and Founder of amp, on the evolution of sonic branding in the voice and audio era. His article focuses on Best Audio Brands 2020 and explains the valuable insights gained throughout the research.

Driven by the internet of things, sonic branding is developing extensively. As the proliferation of smart speakers and other screenless smart devices continues to grow and audible content such as podcasts is on the rise, consumer relationships with brands are increasingly shaped by sonic experiences. This is the decade of audio.

So how does Sound help brands to connect to consumers? How can Sound help brand differentiation in the clutter? And how are brands taking advantage of sound and music for a consistent brand experience across a multitude of touch points?

These and other insightful answers you can find in our Best Audio Brands Research.

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