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Forbes Agency Council Press Release

Forbes Agency Council Press Release 440 220 amp

We’re pleased to announce that our Global CEO and Founder, Michele Arnese, has joined Forbes Agency Council, a community for owners of and executives in successful creative, advertising, and marketing agencies. The Forbes Agency Council members are respected leaders and executives of PR, media, creative, and ad agencies selected for the council based on the depth and diversity of experience in their industry.

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How to build a brand with sound

How to build a brand with sound 1024 338 amp

Thanks to the growing number of smart speakers and the proliferation of audio content, we listen more to brands versus seeing them. But do we recognize the #brands when we can’t see them?
amp’s Founder and Global CEO, Michele Arnese, answers this question for the latest Creative Moment article and explains how to build a brand with #sound. Find out more about the use of sonic branding, showcasing two outstanding examples!

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Has the Premier League hit the back of the sonic branding net?

Has the Premier League hit the back of the sonic branding net? 1024 997 amp

The Premier League’s launch of an anthem ahead of the 2020/21 season, played at stadiums before kick-off, grabbed headlines in the sporting press. There is no doubt that the anthem – including an orchestra and a live gospel choir – is a musical triumph, capturing the drama and emotion of Premier League matchday action. For ‘The Insight’ section in Shots, Michele Arnese, Founder and Global CEO at amp, examines how the Premier League’s new sonic branding is a step in the right direction and if there is more that the Premier League could be doing with its new audio asset.

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Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them

Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them 1024 512 amp

What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smartphones for Millennials and Gen Z. Find out why Generation Alpha will need to hear brands as much as they see them and how brands can implement a ‘comprehensive sound architecture’ and adapt their strategies in order to keep up.

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MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers

MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers 1024 683 amp

If we are looking for one definitive outcome from the COVID-19 pandemic, it is that “contactless” has become an established part of the everyday shopping experience for many people. But what should this sound like, and how can a financial or retail brand ensure the customer identifies them? In his latest article for MarTechSeries, CEO and Founder of amp, Michele Arnese addresses this question and explains how brands can use audio to engage with customers and, ultimately, enhance business performance.

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BRANDSJournal – Why Generation Alpha will need to hear brands as much as they see them

BRANDSJournal – Why Generation Alpha will need to hear brands as much as they see them 1024 683 amp

The Covid-19 pandemic has if anything accentuated the relationship with home audio AI-tech. Confined in their homes during lockdown, people of all generations have followed the Alpha’s and have befriended Alexa, Siri and Google Home. For a lot of households, smart speakers have become a more important part of daily life than ever before with much of the audio content and a growing volume of brand interactions, happening as purely audio experiences.

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Global Banking & Finance Review – The sound of money

Global Banking & Finance Review – The sound of money 1024 576 amp

Money has traditionally been a visual and physical entity, and financial services brands have, as a result, become some of the world’s most recognisable brand imagery. But there is now a compelling case for commercial brands to become recognisable audio brand entities as well. Have a look at how financial companies are using audio branding to communicate with customers and how COVID-19 helped shape “the new normal”.

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DigitalArts – Striking the right note: Why brands are sounding the same during the Corona-crisis

DigitalArts – Striking the right note: Why brands are sounding the same during the Corona-crisis 1024 576 amp

Close your eyes and listen – if you’ve had commercial TV on in the background or the radio during your daily lockdown routine, you may have found yourself listening to the brand soundtrack to the Coronavirus crisis. Noticing this, Michele Arnese, CEO and Founder at amp compiled a short analysis of the question of why brands are sounding the same during the Corona-crisis, discussing a bigger strategic issue that brands should consider.

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