In 2010, amp’s global CMO Uli Reese, Author of “101 Great Minds on Music Brands and Behavior”, set out on a mission to engage the top leaders in the world of advertising in honest conversations about the role of music in the digital age. How important is music in building a brand? What informs their creative decisions? When it comes to costs, how do they measure ROI? How do they think music impacts perception and drives behavior? This tremendous effort resulted in the 2015 published Book 101GreatMinds on Music Brands and Behavior/Advertising Edition, featuring 101 Interviews with the brightest minds in advertising.
Because of it’s enormous success, he right away started the Marketing Edition of the series. The benchmark to participate is CMO, VP or Founder. Keith Weed, Raja Rajamannar or Fernando Machado are just a few examples of the level of partizipation.
Follow along as these thought leaders share their perspectives on everything from how they approach music strategically, to how ROI considerations and research impact the creative process. Whether you’re a composer, creative director, music supervisor, researcher, marketer, or brand strategist, you’re sure to find a wealth of insight that can shape your own thoughts about music, brands and behavior.
- 101 Great Minds
- 101 Great Minds Agency Edition
- 101 Great Minds Brand Edition