CES 2020 from audio perspective
As the Consumer Electronics Show (CES) in Las Vegas closes its doors for another year, industry experts share their key media take-aways. amp's Global CMO, Uli Reese, shared his impressions with Mediatel Newsline, focusing on emerging audio technologies.
"Audio was a big focus at CES this year. Not only did we see the number of voice-enabled consumer touchpoints grow exponentially across multiple sectors, but Sony even launched its first car, designed specifically with the aim of offering consumers a ‘360-degree audio experience ‘."
_Uli Reese, amp's Global CMO
This move is a reminder that sound is becoming an increasingly relied upon tool for brands, particularly when it comes to ‘hands free’ experiences like driving. Sony even has its own pre-prepared catalogue of recorded tracks that will play inside the car via its ’Sony 360 Reality Audio’ function. But as we move closer to a screenless future, the next step for Sony, and indeed for all brands, should be in working out how to make themselves heard in a screenless ecosystem.
Rather than relying on jingles, they should consider developing a comprehensive sound DNA. A piece of music that incorporates their existing brand values and attributes in a meaningful way, can be used across all audio consumer touchpoints, and is also flexible enough to last for decades.
So while developments at CES this year highlighted that the education gap around audio is narrowing, there is still work to do if brands want to survive the next wave in the audio revolution.
You can read the full article here.