• By amp
  • October 9, 2019

amp Feature in Design Week – Why sonic branding is more than just the McDonald’s jingle

amp Feature in Design Week – Why sonic branding is more than just the McDonald’s jingle

amp Feature in Design Week – Why sonic branding is more than just the McDonald’s jingle 1024 576 amp

music driven branding is the future

 

Brands have invested a lot in their visual identities – with excellent results. What comes beyond visual branding is transforming the brand to fits all touchpoints that come with digital development. Connected and screenless devices play a crucial role in it, which is why more and more brands realize the necessity of a holistic audio strategy.

 

 

 

 

 

 

 

 

“Asking a sonic branding agency if you just do sonic logos is like asking a visual agency if they only do business cards.”

_Michele Arnese, amp’s CEO & Founder

Design Week covered a great story around sonic branding and featuring industry experts; they tried to unfold the secret behind successful sound branding. Also among the interviewees were amp’s CEO & Founder, Michele Arnese, as well as amp’s Global CMO, Uli Reese.


You can read their insightful comments in full here. 

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