Key things brands can do to ensure they're ready for the audio revolution.
Sound has always been a vital part of the brand experience, with numerous academic studies showing that brand engagement is far stronger when audio is treated as an equal and essential aspect of the brand.
"Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, instead of one that's just "nice to have" in a visual world."
_Michele Arnese, amp's CEO & Founder
In the latest thought leadership article covered by Mediatel Newsline you can find great insights from amp's CEO & Founder, Michele Arnese regarding a successful sound branding strategy.
Here some brief essentials that you need to consider:
- Think long term - in order to future proof your brand.
- Be original - avoid using pop songs for representation.
- Work with experts - work with a partner that has the expertise required for the next frontier of consumer-brand experience.
You can find the full article here or contact us for more information.