Optimistic, catchy and brief: The big business of corporate sounds
Companies are increasingly trying to boost their brand experience and discovered that sound is an effective way of transmitting information implicitly to their customers and projecting personality and identity without explicitly vocalizing it.
"We are always inspired by the James Bond example. When you listen to Shirley Basey or Adele, you can close your eyes and instantly recognize James Bond. That is the power of sound DNA. Their music spans 50 years and are completely different styles, but you associate both with the Bond brand."
_Michele Arnese, amp's CEO & Founder
The Telegraph published a great thought leadership article covering the development of soundbranding, and opportunities it creates for businesses, in which amp's Founder and CEO, Michele Arnese was featured.
You can read the full article here.