The Sound Of BBVA.
Using the BBVA Sound DNA, we developed a holistic audio identity covering all digital and physical spaces. This Sonic branding project stands above and beyond the rest, serving as a benchmark for future audio branding projects.
BBVA SOUND DNA
The metaphor of “Sailing” captured the BBVA brand values and personality. This leitmotiv served as additional creative inspiration for the BBVA Sound DNA.
SOUND IDENTITY ELEMENTS
CAMPAIGNS USING THE SOUND IDENTITY
VIDEOS USING THE SOUND IDENTITY
#EASE, #HAPPINESS, #COMFORT, #CALM, #FRIENDLY, #LAIDBACK, #PLAYFUL, #POSITIVE, #MELLOW
For Tutorial videos that use animations in a visually fresh and young style.
Sample Title#ADVENTURE, #DYNAMIC, #INNOVATIVE, #UPBEAT, #INVITING, #DRIVING, #ELECTRONIC
For all technology/digital initiatives, external communication, fintech, etc.
#EMOTIONAL, #MOTIVATIONAL, #MELANCHOLIC, #TOUCHING, #REFLECTIVE, #UPLIFTING
For all corporate social responsibility initiatives, feat. topics such as education for social inclusion, support for social organizations, etc.
#SOFISTICATED, #DISTINGUISHED, #ELEGANT, #GRAND, #INSPIRATIONAL, #FREEDOM, #MAGICAL
For all external and internal communications related to institutional initiatives, financial reports, etc.
BBVA is a customer-centric global financial services group founded in 1857. BBVA has a presence in 35 countries, more than 136,000 employees and 70 million customers worldwide. BBVA enjoys a solid leadership position in the Spanish market is the largest financial institution in Mexico and has leading franchises in South America and the US Sunbelt. Additionally, it has a relevant banking presence in Turkey (through Garanti Bank) and operates an extensive branch network worldwide. Its diversified business is focused on high-growth markets and it relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices.