• By amp
  • April 15, 2020

amp’s Best Audio brands Ranking – Campaign Asia and Pacific

amp’s Best Audio brands Ranking – Campaign Asia and Pacific

amp’s Best Audio brands Ranking – Campaign Asia and Pacific 1024 640 amp

Mastercard dethrones McDonald's to be named best audio

 

Providing insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world.

 

 

 

 

 

 

 

 

 
 
The 2020 Best Audio Brands ranking – which measures brand performance against criteria including trust, recognition, engagement and efficiency – saw Mastercard jump 71 places from last year to claim the top spot, beating 2019 winner McDonald’s.

"Best Audio Brands 2020 clearly shows that brands that have embraced a holistic sonic identity are indisputably reaping the benefits that come with one. It is great to see how quickly Mastercard has embraced a holistic sonic identity and managed to implement it across a variety of touchpoints, making it a central element of their multisensory marketing strategy."
 
_Michele Arnese, amp's CEO & Founder

 

The research also observed a drop in the use of sonic logos by brands, falling from 56% in 2019 to 32.5% this year.


Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.

Listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.

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