Welcome to the first worldwide ranking of Sonic Identities
Best Audio Brands

2020 EDITION

Welcome to
Best Audio Brands 2020.

This is the decade of audio.
Driven by the internet of things, Sonic Branding is developing extensively. As the digital customer experience landscape is changing constantly with voice technologies and screenless interaction on the rise, consumer relationships with brands are increasingly shaped by sonic experiences. How are brands, taking advantage of sound and music for a consistent brand experience across a multitude of touch-points? This is the question we asked ourselves and set out to answer with Best Audio Brands. Introduced in 2019, it is a first of its kind study, measuring how effective brands are in using sound.

Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands. Enjoy the read!

Our Partners

Storyclash

Storyclash is a social media monitoring solution. Brands, agencies, and publishers monitor their brand and competitors, track their owned and earned media and find content trends as well as influencers with Storyclash. Everything in real-time.

Veritonic

Veritonic is the audio effectiveness company. The first analytics platform built to quantify the value of sound, Veritonic scores and benchmarks audio creative to produce fast, robust evidence around the sonic brand elements, voices, music and scripts that influence audiences the most.

Insights

Learn more about the key tentpoles for a successful sonic branding strategy.

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Methodology

A deep dive into the methodology and evaluation criteria behind the Best Audio Brands ranking.

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Ranking

Dive in to 2020 Best Audio Brands Ranking.

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Press Release

Find the press materials for BAB 2020 and what the media has to say about this year’s ranking.

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Best Audio Brands in the Press

Has the Premier League hit the back of the sonic branding net?

Has the Premier League hit the back of the sonic branding net? 1024 997 amp

The Premier League’s launch of an anthem ahead of the 2020/21 season, played at stadiums before kick-off, grabbed headlines in the sporting press. There is no doubt that the anthem – including an orchestra and a live gospel choir – is a musical triumph, capturing the drama and emotion of Premier League matchday action. For ‘The Insight’ section in Shots, Michele Arnese, Founder and Global CEO at amp, examines how the Premier League’s new sonic branding is a step in the right direction and if there is more that the Premier League could be doing with its new audio asset.

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Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them

Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them 1024 512 amp

What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smartphones for Millennials and Gen Z. Find out why Generation Alpha will need to hear brands as much as they see them and how brands can implement a ‘comprehensive sound architecture’ and adapt their strategies in order to keep up.

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MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers

MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers 1024 683 amp

If we are looking for one definitive outcome from the COVID-19 pandemic, it is that “contactless” has become an established part of the everyday shopping experience for many people. But what should this sound like, and how can a financial or retail brand ensure the customer identifies them? In his latest article for MarTechSeries, CEO and Founder of amp, Michele Arnese addresses this question and explains how brands can use audio to engage with customers and, ultimately, enhance business performance.

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BRANDSJournal – Why Generation Alpha will need to hear brands as much as they see them

BRANDSJournal – Why Generation Alpha will need to hear brands as much as they see them 1024 683 amp

The Covid-19 pandemic has if anything accentuated the relationship with home audio AI-tech. Confined in their homes during lockdown, people of all generations have followed the Alpha’s and have befriended Alexa, Siri and Google Home. For a lot of households, smart speakers have become a more important part of daily life than ever before with much of the audio content and a growing volume of brand interactions, happening as purely audio experiences.

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Press & Media

Simpatico PR Ltd.
WeWork Aldwych House, 
71-91 Aldwych, 
Holborn, 
London,
WC2B 4HN

Tel +44 (0) 20 7439 9275

Kaylee Butler
kaylee.butler@simpatico.co.uk
Phone: +44 (0) 7761 801221

Yana Miladinova
yana.miladinova@simpatico.co.uk
Phone: +44 (0) 7761 801228

Methodology

amp gmbh
Sandstrasse 33
Building 1
80335,
Munich,
Germany

Tel +49 (0) 89 23 23 89 90

Irina Milojevic
Office & Communication
irinamilojevic@ampcontact.com

Bjorn Thorleifsson
Senior Strategist (Team Lead)
bjornthorleifsson@ampcontact.com

For more information,
please contact our Best Audio Brands Team

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