Welcome to the first worldwide ranking of Sonic Identities
Best Audio Brands

2020 EDITION

Welcome to
Best Audio Brands 2020.

This is the decade of audio.
Driven by the internet of things, Sonic Branding is developing extensively. As the digital customer experience landscape is changing constantly with voice technologies and screenless interaction on the rise, consumer relationships with brands are increasingly shaped by sonic experiences. How are brands, taking advantage of sound and music for a consistent brand experience across a multitude of touch-points? This is the question we asked ourselves and set out to answer with Best Audio Brands. Introduced in 2019, it is a first of its kind study, measuring how effective brands are in using sound.

Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands. Enjoy the read!

Our Partners

Storyclash

Storyclash is a social media monitoring solution. Brands, agencies, and publishers monitor their brand and competitors, track their owned and earned media and find content trends as well as influencers with Storyclash. Everything in real-time.

Veritonic

Veritonic is the audio effectiveness company. The first analytics platform built to quantify the value of sound, Veritonic scores and benchmarks audio creative to produce fast, robust evidence around the sonic brand elements, voices, music and scripts that influence audiences the most.

Insights

Learn more about the key tentpoles for a successful sonic branding strategy.

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Methodology

A deep dive into the methodology and evaluation criteria behind the Best Audio Brands ranking.

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Ranking

Dive in to 2020 Best Audio Brands Ranking.

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Press Release

Find the press materials for BAB 2020 and what the media has to say about this year’s ranking.

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Best Audio Brands in the Press

Top Best Audio Brands 2020 Ranking – B&T

Top Best Audio Brands 2020 Ranking – B&T 1024 768 amp

Introduced in 2019, the Best Audio Brands Ranking is the first of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands.

read more

Best Audio Brands 2020 Ranking – campaign UK

Best Audio Brands 2020 Ranking – campaign UK 815 544 amp

Campaign is the world’s leading business media brand serving the marketing, advertising and media communities. Since the first launch of amp’s BEST AUDIO BRANDS RANKING in 2019, Campaign is covering the yearly sonic developments of the brands. It is giving their audience insights directly from the world’s first research on Sonic Identities.

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Best Audio Brands 2020 Ranking – Aithority

Best Audio Brands 2020 Ranking – Aithority 1024 576 amp

AiThority is part of a publishing house iTechnology and is a digital publication dedicated to covering AI and futuristic technologies. They are giving unique insights to their audience into the changing universe of intuitive technologies and are deepening the understanding of how machines learn, think and work. It is a resource on the future of technology.

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amp’s Best Audio brands Ranking – Campaign Asia and Pacific

amp’s Best Audio brands Ranking – Campaign Asia and Pacific 1024 640 amp

Featuring amp’s press release regarding the Best Audio Brands Ranking 2020, Campaign Asia also distributed an audio version of our top 10 brands from the report. Hearing the brands helps the audience to better understand the criteria used in the research, and serves as a short quiz. Can you recognize all ten brands? Find out!

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Press & Media

Simpatico PR Ltd.
WeWork Aldwych House, 
71-91 Aldwych, 
Holborn, 
London,
WC2B 4HN

Tel +44 (0) 20 7439 9275

Kaylee Butler
kaylee.butler@simpatico.co.uk
Phone: +44 (0) 7761 801221

Yana Miladinova
yana.miladinova@simpatico.co.uk
Phone: +44 (0) 7761 801228

Methodology

amp gmbh
Sandstrasse 33
Building 1
80335,
Munich,
Germany

Tel +49 (0) 89 23 23 89 90

Irina Milojevic
Office & Communication
irinamilojevic@ampcontact.com

Bjorn Thorleifsson
Senior Strategist (Team Lead)
bjornthorleifsson@ampcontact.com

For more information,
please contact our Best Audio Brands Team

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