Welcome to the first worldwide ranking of Sonic Identities
Best Audio Brands

2020 EDITION

Welcome to
Best Audio Brands 2020.

This is the decade of audio.
Driven by the internet of things, Sonic Branding is developing extensively. As the digital customer experience landscape is changing constantly with voice technologies and screenless interaction on the rise, consumer relationships with brands are increasingly shaped by sonic experiences. How are brands, taking advantage of sound and music for a consistent brand experience across a multitude of touch-points? This is the question we asked ourselves and set out to answer with Best Audio Brands. Introduced in 2019, it is a first of its kind study, measuring how effective brands are in using sound.

Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands. Enjoy the read!

Our Partners

Storyclash

Storyclash is a social media monitoring solution. Brands, agencies, and publishers monitor their brand and competitors, track their owned and earned media and find content trends as well as influencers with Storyclash. Everything in real-time.

Veritonic

Veritonic is the audio effectiveness company. The first analytics platform built to quantify the value of sound, Veritonic scores and benchmarks audio creative to produce fast, robust evidence around the sonic brand elements, voices, music and scripts that influence audiences the most.

Insights

Learn more about the key tentpoles for a successful sonic branding strategy.

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Methodology

A deep dive into the methodology and evaluation criteria behind the Best Audio Brands ranking.

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Ranking

Dive in to 2020 Best Audio Brands Ranking.

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Press Release

Find the press materials for BAB 2020 and what the media has to say about this year’s ranking.

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Best Audio Brands in the Press

DigitalArts – Striking the right note: Why brands are sounding the same during the Corona-crisis

DigitalArts – Striking the right note: Why brands are sounding the same during the Corona-crisis 1024 576 amp

Close your eyes and listen – if you’ve had commercial TV on in the background or the radio during your daily lockdown routine, you may have found yourself listening to the brand soundtrack to the Coronavirus crisis. Noticing this, Michele Arnese, CEO and Founder at amp compiled a short analysis of the question of why brands are sounding the same during the Corona-crisis, discussing a bigger strategic issue that brands should consider.

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Global Banking & Finance Review – The sound of money

Global Banking & Finance Review – The sound of money 1024 576 amp

Money has traditionally been a visual and physical entity, and financial services brands have, as a result, become some of the world’s most recognisable brand imagery. But there is now a compelling case for commercial brands to become recognisable audio brand entities as well. Have a look at how financial companies are using audio branding to communicate with customers and how COVID-19 helped shape “the new normal”.

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Sound In Marketing Podcast – Does Your Sound Fit Your Brand

Sound In Marketing Podcast – Does Your Sound Fit Your Brand 1024 683 amp

Sound in Marketing is a podcast series produced by Dreamr Production and hosted, written, and edited by Jeanna Isham. She focuses on the world of opportunity in marketing that has not yet been fully realized; sound. For two episodes in a row, she spoke to Vijay Iyer, amp’s head representative in the US to discuss opportunities for brands within sound branding.

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CNBC TV – COVID19 ADVERTISING

CNBC TV – COVID19 ADVERTISING 1024 533 amp

Advertising during COVID19 caught a lot of attention, as brands started to look and sound very similar. James Right looked into this and compiled a fantastic video on the importance of a good sound strategy that helps the brand differentiate itself from the crowd. In this video feature for CNBC, TV, Right interviewed one of the world’s best experts in this field, amp’s CEO and Founder, Michele Arnese, as well as Mastercards CMO, Raja Rajamannar, as a recent number one in our BestAudio Brands Ranking 2020.

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Press & Media

Simpatico PR Ltd.
WeWork Aldwych House, 
71-91 Aldwych, 
Holborn, 
London,
WC2B 4HN

Tel +44 (0) 20 7439 9275

Kaylee Butler
kaylee.butler@simpatico.co.uk
Phone: +44 (0) 7761 801221

Yana Miladinova
yana.miladinova@simpatico.co.uk
Phone: +44 (0) 7761 801228

Methodology

amp gmbh
Sandstrasse 33
Building 1
80335,
Munich,
Germany

Tel +49 (0) 89 23 23 89 90

Irina Milojevic
Office & Communication
irinamilojevic@ampcontact.com

Bjorn Thorleifsson
Senior Strategist (Team Lead)
bjornthorleifsson@ampcontact.com

For more information,
please contact our Best Audio Brands Team

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