THE BEST AUDIO BRANDS 2020 RANKING
The key findings of our 2020 Best Audio Brands ranking:
_MASTERCARD TAKES THE TOP POSITION AS LEADING SONIC BRAND
Shell and Apple complete the top three, while McDonald’s, Disney and Intel fall compared to the 2019 rankings.
_SIGNIFICANT DECREASE IN THE USE OF SONIC LOGOS
Brands who have a Sonic Logo used it in an average of 32.5% of the material they put on-air, while in 2019 the Sonic Logo was used in 56% of the material.
_VOICE HAS BECOME AN INCREASINGLY IMPORTANT SONIC ASSET.
Consistent use of voice and voice technologies across Apple, Google and Amazon. Voice contributes in connecting a consumer with a brand because it creates intimacy and trust.