Best Audio Brands

Top Best Audio Brands 2020 Ranking – B&T 1024 768 amp

Top Best Audio Brands 2020 Ranking – B&T

The Best audio brands leaders in 2020 

 

Introduced in 2019, the Best Audio Brands Ranking is the first of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands.

 

 

 

 

 

 

 

 

Using a rigorous analytical process, Best Audio Brands quantifies audio brand performance against a range of criteria such as trust, recognition, engagement and efficiency. The analysis details how brands are extending their audio presence beyond a single sonic asset – such as a sonic logo – to adapt to the changing landscape of digital consumer touchpoints where audio enhances brand recognition, engagement and findability. It also calculates audio brand efficiency – the estimated return on investment in sonic assets.

The Best Audio Brands Ranking 2020 reveals a significant difference in the
performance of several leading brands from 2019, with Shell being the only brand
to retain its position in the top five. McDonald’s, Disney, Intel and Coca-Cola
have been superseded by Mastercard, Apple, Google and Amazon in the top spots.

The top five performers in the ranking – Mastercard, Shell, Apple, Google and
Amazon – achieved their places through two distinct strategies. Both Mastercard
and Shell have created and successfully deployed a holistic sonic identity, that is
recognisable and adaptable across all digital and physical consumer touchpoints.


Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.

Listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.

Best Audio Brands 2020 Ranking – campaign UK 815 544 amp

Best Audio Brands 2020 Ranking – campaign UK

Mastercard dethrones McDonald's to be named best audio

 

Campaign is the world's leading business media brand serving the marketing, advertising and media communities. Since the first launch of amp's BEST AUDIO BRANDS RANKING in 2019, Campaign is covering the yearly sonic developments of the brands. It is giving their audience insights directly from the world's first research on Sonic Identities.

 

 

 

 

 

 

 

 

 
 
The 2020 Best Audio Brands ranking – which measures brand performance against criteria including trust, recognition, engagement and efficiency – saw Mastercard jump 71 places from last year to claim the top spot, beating 2019 winner McDonald’s.

"It is great to see how quickly Mastercard has embraced a holistic sonic identity and managed to implement it across a variety of touchpoints, making it a central element of their multisensory marketing strategy. Based on a sonic DNA, this approach offers the best balance between creative flexibility and recognition, compared to a mere one-melody or jingle-based approach."
 
_Michele Arnese, amp's CEO & Founder

 

The research also observed a drop in the use of sonic logos by brands, falling from 56% in 2019 to 32.5% this year. For example, while 2019 winner McDonald’s gained global acclaim for its "I’m lovin' it" jingle, the fast-food chain’s use of it dropped from 95% to 44% in the past year.


Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.

You can also listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.

Best Audio Brands 2020 Ranking – Aithority 1024 576 amp

Best Audio Brands 2020 Ranking – Aithority

The BAB leaders in 2020

 

AiThority is part of a publishing house iTechnology and is a digital publication dedicated to covering AI and futuristic technologies. They are giving unique insights to their audience into the changing universe of intuitive technologies and are deepening the understanding of how machines learn, think and work. It is a resource on the future of technology.

 

 

 

 

 

 

 

 

 

The Best Audio Brands Ranking 2020 reveals a significant difference in the performance of several leading brands from 2019, with Shell being the only brand to retain its position in the top five. McDonald’s, Disney, Intel and Coca-Cola have been superseded by Mastercard, Apple, Google and Amazon in the top spots.

"The human body can hear faster than it can see, taste, smell, or feel. The fastest way to have an emotional impact on consumers is through sound, as 96% of potential customers better remember a brand whose music reflects its identity."
 
_Alessio Miseri, amp's Production Supervisor

 

If you want your brand to be recognizable in a screenless era, you have to develop a sound that fits brands' visual and cultural standards. By developing a holistic sonic strategy that works across all digital touchpoints, you will be able to follow the developments in the sound industry and create a unique consumer experience.

Read more here to find out how 100 most influential brands are using sound and music for consistent brand experience across a multitude of touchpoints.

amp’s Best Audio brands Ranking – Campaign Asia and Pacific 1024 640 amp

amp’s Best Audio brands Ranking – Campaign Asia and Pacific

Mastercard dethrones McDonald's to be named best audio

 

Providing insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world.

 

 

 

 

 

 

 

 

 
 
The 2020 Best Audio Brands ranking – which measures brand performance against criteria including trust, recognition, engagement and efficiency – saw Mastercard jump 71 places from last year to claim the top spot, beating 2019 winner McDonald’s.

"Best Audio Brands 2020 clearly shows that brands that have embraced a holistic sonic identity are indisputably reaping the benefits that come with one. It is great to see how quickly Mastercard has embraced a holistic sonic identity and managed to implement it across a variety of touchpoints, making it a central element of their multisensory marketing strategy."
 
_Michele Arnese, amp's CEO & Founder

 

The research also observed a drop in the use of sonic logos by brands, falling from 56% in 2019 to 32.5% this year.


Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.

Listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.

Best Audio Brands 2020 Ranking – Horizont 617 347 amp

Best Audio Brands 2020 Ranking – Horizont

Sound On: Mastercard Debuts Sonic Brand

 

HORIZONT - Zeitung für Marketing, Werbung und Medien is a German magazine specialized in marketing, advertising and media. As such, on their platforms, they promote relevant news from the industry. For the second year in a row, #Horizont is covering the development in the #soundbranding industry and communicating to its audience the newest brand accomplishments, beyond their visual identity.

 
 
The 2020 Best Audio Brands ranking measures brand performance against criteria including trust, recognition, engagement and efficiency.Both Mastercard and Shell have developed and successfully implemented a holistic sound identity along with a variety of digital and physical communication channels.

"I believe, long-term, only brands with a Sonic DNA based strategy will be able to truly drive successful engagement in this changing customer experience landscape."
 
_Michele Arnese, amp's CEO & Founder

 

Apple, Google and Amazon, on the other hand, have earned their rankings based on the strength of their product sounds, the use of brand voices and speech technologies (voice assistants).  In contrast to the top two, however, these three brands still have room for improvement in terms of holistic sound strategy across all channels.


Read more here.

Best Audio Brands 2020 Ranking – Mediatel 1024 569 amp

Best Audio Brands 2020 Ranking – Mediatel

Mastercard, Shell and Apple named 2020's best audio brands

 

Mediatel is the UK’s leading provider of media tech, data and thought-leadership.

 

 

 

 

 

 

 

 

 

'Best Audio Brands Ranking 2020' is built on Interbrand's 'Best Global Brands Index' and quantifies audio brand performance against a range of criteria. Mastercard and Shell found themselves in the top for creating and deploying a "holistic sonic identity" which is consistent across all touchpoints.

 

"Best Audio Brands 2020 clearly shows that brands that have embraced a holistic sonic identity are indisputably reaping the benefits that come with one."
 
_Michele Arnese, amp's CEO & Founder

 

"A single sonic asset is no longer sufficient to develop brand equity as consumer touchpoints evolve."
 
_Bjorn Thorleifsson, amp's Lead Strategist

 


Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.

Listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.

amp Feature in Design Week – Why sonic branding is more than just the McDonald’s jingle 1024 576 amp

amp Feature in Design Week – Why sonic branding is more than just the McDonald’s jingle

music driven branding is the future

 

Brands have invested a lot in their visual identities - with excellent results. What comes beyond visual branding is transforming the brand to fits all touchpoints that come with digital development. Connected and screenless devices play a crucial role in it, which is why more and more brands realize the necessity of a holistic audio strategy.

 

 

 

 

 

 

 

 

“Asking a sonic branding agency if you just do sonic logos is like asking a visual agency if they only do business cards.”

_Michele Arnese, amp's CEO & Founder

Design Week covered a great story around sonic branding and featuring industry experts; they tried to unfold the secret behind successful sound branding. Also among the interviewees were amp's CEO & Founder, Michele Arnese, as well as amp's Global CMO, Uli Reese.


You can read their insightful comments in full here. 

amp Feature in Forbes – The World’s Best Sonic Brands 816 520 amp

amp Feature in Forbes – The World’s Best Sonic Brands

The World's Best Sonic Brands

 

Instead of creating unique sounds that fit the identity of the brand, many of today’s brands go for the licensing of currently popular music.


This approach results in being associated with the culture, instead of being the driving force of it. In his latest Interview for Forbes, amp’s Global CEO Michele Arnese spoke with Paul Armstrong about this issue and also discussed the Best Audio Brands Rankings.

 

 

 

 

 

 

 

 

 

  “The future is about authenticity and committing to a unique and owned sonic identity.”

_Michele Arnese , amp's CEO & Founder

In short: our ranking revealed that many of the most recognizable brands in the world still have some betterment to do before they can be considered to have an efficient audio brand strategy.

McDonald’s and Disney were ranked as top performers in the Best Audio Brand Ranking, both achieving a score of 51/100 points available. Intel, Apple and Coca-Cola also scored well and made it into the top five audio brands, whilst the likes of Shell, Netflix, Nescafe, Google and Amazon made the top ten.

Out of the 100 brands covered in the 2019 ranking, only 22% were found to be using the sound effectively. Even among the top performing audio brands there is significant scope for improvement.

Brands should create reusable sonic assets that drive recognition at all touch points without neglecting the customer experience. Once the brand has defined how it should sound and has created a sound DNA, the development of specific sound elements, such as sound logo or unique soundscapes, can be planned according to the budget, time frame and most importantly according to the touch points. There are different approaches, depending on how big the brand is, but we could say that for smaller businesses the best possibility is a direct vertical approach, which has the highest reach and impact, while the bigger brands should aim to create a sonic ecosystem that incorporates all aspects of sonic identity and can be used crossfuntionally.

If you want to read Forbes coverage in full, please click here.

amp launches Best Audio Brands Ranking 2019 – Campaign 743 496 amp

amp launches Best Audio Brands Ranking 2019 – Campaign

McDonald's and Disney top first-ever brand audio ranking

 

Take a look at our feature in campaign, the world’s leading business media brand serving the marketing, advertising and media communities. his article, published in June 2019, discusses our Best Audio Brands ranking. We consider sound branding, just as important as visual branding and marketing. We developed certain criteria, which help us quantify audio brand performance. One of the variables we examine is the connection built with consumers through sound.

 

 

 

 

 

 

 

 

 

As brands are re-thinking their communication and marketing strategies, the development of sonic identities offers a fresh approach to engage with the consumer.

 

Top 10 Best Audio Brands Ranking in 2019.

If you are interested in learning more about this topic, you can download the full report here.

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