CNBC TV – COVID19 ADVERTISING
How James Bond can help brands stand out from the advertising crowd
How James Bond can help #brands stand out from the #advertising crowd! ? https://t.co/0HjrbwkR6x @CNBCi@michelearnese @Mastercard ?#sonicbranding #holistic #SonicDNA #sound #strategy #advertising #SonicStrategy #BestAudioBrands2020 #brand #recognition #audio #communication— amp sound branding (@BrandingAmp) June 2, 2020
Sound has the potential to enhance experiences and connect with our feelings and ideas in ways that evoke authentic emotion and trust in the brand itself.
very nice interview with @JamesWrightTV for @CNBC together with @RajaRajamannar from @Mastercard about the power of #sonicbranding to stand out from the #advertising crowd #sonicdna #sonicstrategy #jamesbond @BrandingAmp https://t.co/EdJBU8jby5 https://t.co/ltS3rIUQW7 pic.twitter.com/dMDfQh9bNS— Michele Arnese (@michelearnese) June 2, 2020
There are a lot of possibilities to integrate the brand communication into seamless customer experience, if you are able to watermark your brand in the soundtrack of a commercial.
You can filter your own identity through the different tonalities and emotions that are required by certain communication.
That’s why we are talking about having a SonicDNA, which is more than just one musical motif. It’s a set of ingredients that you can take on a journey trying to adapt them in a right way for the right context.
And in the COVID19 context it is more somber and empathic way of communicating.