Best Audio Brands 2020

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Top Best Audio Brands 2020 Ranking – B&T 1024 768 amp

Top Best Audio Brands 2020 Ranking – B&T

The Best audio brands leaders in 2020 

 

Introduced in 2019, the Best Audio Brands Ranking is the first of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands.

 

 

 

 

 

 

 

 

Using a rigorous analytical process, Best Audio Brands quantifies audio brand performance against a range of criteria such as trust, recognition, engagement and efficiency. The analysis details how brands are extending their audio presence beyond a single sonic asset – such as a sonic logo – to adapt to the changing landscape of digital consumer touchpoints where audio enhances brand recognition, engagement and findability. It also calculates audio brand efficiency – the estimated return on investment in sonic assets.

The Best Audio Brands Ranking 2020 reveals a significant difference in the
performance of several leading brands from 2019, with Shell being the only brand
to retain its position in the top five. McDonald’s, Disney, Intel and Coca-Cola
have been superseded by Mastercard, Apple, Google and Amazon in the top spots.

The top five performers in the ranking – Mastercard, Shell, Apple, Google and
Amazon – achieved their places through two distinct strategies. Both Mastercard
and Shell have created and successfully deployed a holistic sonic identity, that is
recognisable and adaptable across all digital and physical consumer touchpoints.


Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.

Listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.

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Best Audio Brands 2020 Ranking – campaign UK 815 544 amp

Best Audio Brands 2020 Ranking – campaign UK

Mastercard dethrones McDonald's to be named best audio

 

Campaign is the world's leading business media brand serving the marketing, advertising and media communities. Since the first launch of amp's BEST AUDIO BRANDS RANKING in 2019, Campaign is covering the yearly sonic developments of the brands. It is giving their audience insights directly from the world's first research on Sonic Identities.

 

 

 

 

 

 

 

 

 
 
The 2020 Best Audio Brands ranking – which measures brand performance against criteria including trust, recognition, engagement and efficiency – saw Mastercard jump 71 places from last year to claim the top spot, beating 2019 winner McDonald’s.

"It is great to see how quickly Mastercard has embraced a holistic sonic identity and managed to implement it across a variety of touchpoints, making it a central element of their multisensory marketing strategy. Based on a sonic DNA, this approach offers the best balance between creative flexibility and recognition, compared to a mere one-melody or jingle-based approach."
 
_Michele Arnese, amp's CEO & Founder

 

The research also observed a drop in the use of sonic logos by brands, falling from 56% in 2019 to 32.5% this year. For example, while 2019 winner McDonald’s gained global acclaim for its "I’m lovin' it" jingle, the fast-food chain’s use of it dropped from 95% to 44% in the past year.


Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.

You can also listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.

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Best Audio Brands 2020 Ranking – Aithority 1024 576 amp

Best Audio Brands 2020 Ranking – Aithority

The BAB leaders in 2020

 

AiThority is part of a publishing house iTechnology and is a digital publication dedicated to covering AI and futuristic technologies. They are giving unique insights to their audience into the changing universe of intuitive technologies and are deepening the understanding of how machines learn, think and work. It is a resource on the future of technology.

 

 

 

 

 

 

 

 

 

The Best Audio Brands Ranking 2020 reveals a significant difference in the performance of several leading brands from 2019, with Shell being the only brand to retain its position in the top five. McDonald’s, Disney, Intel and Coca-Cola have been superseded by Mastercard, Apple, Google and Amazon in the top spots.

"The human body can hear faster than it can see, taste, smell, or feel. The fastest way to have an emotional impact on consumers is through sound, as 96% of potential customers better remember a brand whose music reflects its identity."
 
_Alessio Miseri, amp's Production Supervisor

 

If you want your brand to be recognizable in a screenless era, you have to develop a sound that fits brands' visual and cultural standards. By developing a holistic sonic strategy that works across all digital touchpoints, you will be able to follow the developments in the sound industry and create a unique consumer experience.

Read more here to find out how 100 most influential brands are using sound and music for consistent brand experience across a multitude of touchpoints.

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amp’s Best Audio brands Ranking – Campaign Asia and Pacific 1024 640 amp

amp’s Best Audio brands Ranking – Campaign Asia and Pacific

Mastercard dethrones McDonald's to be named best audio

 

Providing insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world.

 

 

 

 

 

 

 

 

 
 
The 2020 Best Audio Brands ranking – which measures brand performance against criteria including trust, recognition, engagement and efficiency – saw Mastercard jump 71 places from last year to claim the top spot, beating 2019 winner McDonald’s.

"Best Audio Brands 2020 clearly shows that brands that have embraced a holistic sonic identity are indisputably reaping the benefits that come with one. It is great to see how quickly Mastercard has embraced a holistic sonic identity and managed to implement it across a variety of touchpoints, making it a central element of their multisensory marketing strategy."
 
_Michele Arnese, amp's CEO & Founder

 

The research also observed a drop in the use of sonic logos by brands, falling from 56% in 2019 to 32.5% this year.


Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.

Listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.

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Best Audio Brands 2020 Ranking – Horizont 617 347 amp

Best Audio Brands 2020 Ranking – Horizont

Sound On: Mastercard Debuts Sonic Brand

 

HORIZONT - Zeitung für Marketing, Werbung und Medien is a German magazine specialized in marketing, advertising and media. As such, on their platforms, they promote relevant news from the industry. For the second year in a row, #Horizont is covering the development in the #soundbranding industry and communicating to its audience the newest brand accomplishments, beyond their visual identity.

 
 
The 2020 Best Audio Brands ranking measures brand performance against criteria including trust, recognition, engagement and efficiency.Both Mastercard and Shell have developed and successfully implemented a holistic sound identity along with a variety of digital and physical communication channels.

"I believe, long-term, only brands with a Sonic DNA based strategy will be able to truly drive successful engagement in this changing customer experience landscape."
 
_Michele Arnese, amp's CEO & Founder

 

Apple, Google and Amazon, on the other hand, have earned their rankings based on the strength of their product sounds, the use of brand voices and speech technologies (voice assistants).  In contrast to the top two, however, these three brands still have room for improvement in terms of holistic sound strategy across all channels.


Read more here.

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SOUND SPECIAL – W&V 1024 663 amp

SOUND SPECIAL – W&V

The dawn of the Sonic Logo: The evolution of Sonic Branding in the golden age of audio.

 

Werben & Verkaufen is one of the leading media houses for specialist information in the fields of marketing, media and communication and is part of the media group of Süddeutscher Verlag. For over 50 years, they have stood for independence, reliability and expert knowledge in the communications trade press.

 

 

 

 

 

 

 

 

 
 
W&V recently published a Sound Special, featuring a detailed analysis by Michele Arnese, Global CEO and Founder of amp, on the evolution of sonic branding in the voice and audio era. His article focuses on Best Audio Brands 2020 and explains the valuable insights gained throughout the research.

Driven by the internet of things, sonic branding is developing extensively. As the proliferation of smart speakers and other screenless smart devices continues to grow and audible content such as podcasts is on the rise, consumer relationships with brands are increasingly shaped by sonic experiences. This is the decade of audio.

So how does Sound help brands to connect to consumers? How can Sound help brand differentiation in the clutter? And how are brands taking advantage of sound and music for a consistent brand experience across a multitude of touch points?

These and other insightful answers you can find in our Best Audio Brands Research.

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Best Audio Brands 2020 Ranking – Mediatel 1024 569 amp

Best Audio Brands 2020 Ranking – Mediatel

Mastercard, Shell and Apple named 2020's best audio brands

 

Mediatel is the UK’s leading provider of media tech, data and thought-leadership.

 

 

 

 

 

 

 

 

 

'Best Audio Brands Ranking 2020' is built on Interbrand's 'Best Global Brands Index' and quantifies audio brand performance against a range of criteria. Mastercard and Shell found themselves in the top for creating and deploying a "holistic sonic identity" which is consistent across all touchpoints.

 

"Best Audio Brands 2020 clearly shows that brands that have embraced a holistic sonic identity are indisputably reaping the benefits that come with one."
 
_Michele Arnese, amp's CEO & Founder

 

"A single sonic asset is no longer sufficient to develop brand equity as consumer touchpoints evolve."
 
_Bjorn Thorleifsson, amp's Lead Strategist

 


Read more here to find out how and if brands are taking advantage of sound and music for a consistent brand experience across a multitude of touch points.

Listen to a narrated TOP 10 of our Best Audio Brands Report and see if you can recognize all the brands - click here.

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Best Audio Brands 2020 – Press Release 1024 465 amp

Best Audio Brands 2020 – Press Release

Amp releases Best Audio brands 2020 ranking

mastercard takes top position as leading sonic brand

  • Shell and Apple complete the top three
  • McDonald’s, Disney and Intel fall compared to 2019 rankings
  • Voice is identified as an increasingly key sonic branding element

 

14th April 2020, Munich: Global sonic branding agency amp today announced that Mastercard has topped its annual Best Audio Brands Ranking 2020 (BAB 2020), moving up from position 72 in 2019 and dethroning last year’s winner McDonald’s to take the top spot. 

Introduced in 2019, the Best Audio Brands Ranking is the first of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands.

Using a rigorous analytical process, Best Audio Brands quantifies audio brand performance against a range of criteria such as trust, recognition, engagement and efficiency. The analysis details how brands are extending their audio presence beyond a single sonic asset – such as a sonic logo – to adapt to the changing landscape of digital consumer touchpoints where audio enhances brand recognition, engagement and findability. It also calculates audio brand efficiency – the estimated return on investment in sonic assets.

 

The BAB leaders in 2020

 The Best Audio Brands Ranking 2020 reveals a significant difference in the performance of several leading brands from 2019, with Shell being the only brand to retain its position in the top five. McDonald’s, Disney, Intel and Coca-Cola have been superseded by Mastercard, Apple, Google and Amazon in the top spots.  

Fig. 1: Top 10 Best Audio Brands.
Audio Brand Ranking Score
Audio Brand Efficiency

 

The top five performers in the ranking – Mastercard, Shell, Apple, Google and Amazon – achieved their places through two distinct strategies. Both Mastercard and Shell have created and successfully deployed a holistic sonic identity, that is recognisable and adaptable across all digital and physical consumer touchpoints.  

Apple, Google and Amazon, on the other hand, have earned their spot at the top due to the strength of their product sounds, use of brand voice and voice technologies. Although, most of them have yet to develop holistic sonic strategies across all channels. 

The brands that didn’t score high on return on audio investment (efficiency) have dropped through the rankings. These companies are largely focusing on a single sound asset, such as a sonic logo or jingles, to boost their brand, typically in advertising deployed across broadcast media channels.

Overall, this year there has been a sharp drop in the use of sonic logos. The analysis reveals that brands which have been using sonic logos for decades are now using them less consistently, from constituting 56% of their content (2019) to 32.5% (2020) respectively. McDonald’s, which achieved the number one spot in 2019 through intelligent placement of its instantly recognisable ‘I’m Loving It’ jingle, decreased its usage from 95% to 44% in the past year.

Michele Arnese, Global CEO, amp commented:

“Best Audio Brands 2020 clearly shows that brands that have embraced a holistic sonic identity are indisputably reaping the benefits that come with one. It is great to see how quickly Mastercard has embraced a holistic sonic identity and managed to implement it across a variety of touch points, making it a central element of their multi-sensory marketing strategy. Based on a Sonic DNA, this approach offers the best balance between creative flexibility and recognition, compared to a mere one-melody or jingle-based approach.”

 

Bjorn Thorleifsson, Creative Strategist and Team Lead, amp added:

“It’s clear that a single sonic asset isn’t sufficient to develop brand equity, given the rapidly changing ecosystem of consumer touchpoints. We might see brands with a strong sonic logo heritage, such as Intel or McDonald’s embrace a new holistic sonic strategy moving forward. BAB 2020 shows that another Sonic Asset has become increasingly important this year: Voice. As the proliferation of smart speakers and other screenless smart devices continues to grow and audible content such as podcasts is on the rise, consumer relationships with brands are increasingly shaped by sonic experiences. Apple, Google and Amazon’s high positions propose that voice contributes to connect a consumer with a brand because it creates intimacy and engagement.”

If you would like any further information or to speak to amp, please contact Simpatico PR:

Email: amp@simpaticopr.co.uk 

Call: +44(0)7761801221 

About amp 

amp is the world’s leading agency for sonic branding. Combining unique expertise in brand strategy with decades of experience in music composition, production and compilation, amp creates holistic sonic identities that amplify a brand’s essence and strengthen its connection to its target audience at every touchpoint, from music in audio-visual productions, sound in brand spaces and product interfaces to brand voices. 

We have patented a powerful approach to sound branding that creates an entire SONIC DNA® for brands as a source for all further sound elements and adaptations. This strategy uses SONIC WATERMARKING® to ensure brand recall, but at the same time to have the highest creative freedom to create authentic sounds and music. 

With offices in Germany, Switzerland, Italy and USA (New York and San Francisco), as well as network offices in the Middle East (Dubai), Asia (Shanghai, Singapore) and UK (London), amp clients include  Mercedes-Benz, UniCredit Group, BBVA, Douglas, Geberit, Vodafone, Porsche, Triumph and BMW. 

ampsoundbranding.com 

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amp’s Best Audio Brands 2020 Ranking – Business Daily 1024 684 amp

amp’s Best Audio Brands 2020 Ranking – Business Daily

Amp releases Best Audio Brands 2020 Ranking

 

Business Daily Media powered by NewsCompany.com.au features Business News and unique informative business insights.

 

London: Global sonic branding agency amp today announced that Mastercard has topped its annual Best Audio Brands Ranking 2020 (BAB 2020), moving up from position 72 in 2019 and dethroning last year’s winner McDonald’s to take the top spot. 

 

Introduced in 2019, the Best Audio Brands Ranking is the first of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands.

You can read the full press release here.

 

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