Press

Forbes Agency Council Press Release 440 220 amp

Forbes Agency Council Press Release

amp CEO, Michele Arnese accepted into Forbes Agency Council

 

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies.

Munich, 02.11.2020 — Michele Arnese, Founder and Global CEO of amp, world-leading and award-winning sonic branding agency, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.


 

 

 

 

 

 

 

 

  

Michele Arnese was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.


“We are honored to welcome Arnese into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Agency Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”


As an accepted member of the Council, Michele has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum. Michele will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.


Finally, Michele Arnese will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

 


“I am honored and excited to join the Forbes Agency Council,” said Michele Arnese. “I’m looking forward to bringing our voice to this community of established leaders and sharing unique insights on the role sonic branding, voice and music and how to make brands  heard in a continuously evolving customer experience landscape.”

 

###

 

ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

For more information about Forbes Agency Council, visit forbesagencycouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.

If you would like any further information or to speak to amp, please contact:

Simpatico PR
Email: amp@simpaticopr.co.uk
Call:  +44 (0) 7761 801 221

ABOUT AMP
amp is the world’s leading agency for sonic branding. Combining unique expertise in brand strategy with decades of experience in music composition, production and compilation, amp creates holistic sonic identities that amplify a brand’s essence and strengthen its connection to its target audience at every touchpoint, from music in audio-visual productions, sound in brand spaces and product interfaces to brand voices.

 

How to build a brand with sound 1024 338 amp

How to build a brand with sound

How to build a brand with sound   

 

Over the past 12 months, we have seen a tremendous increase in audible media consumption. Thanks to the growing number of smart speakers and the proliferation of audio content, we listen more to brands versus seeing them. But do we recognize the brands when we can’t see them?

amp’s Founder and Global CEO, Michele Arnese, answers this question for the latest Creative Moment article and explains how to build a brand with sound.

 

 

 

 

 

 

 

 

 

A holistic sonic identity creates a potential for brands to connect with audiences at a deeper level.

It’s an investment that every brand needs to think about as consumer preference and media consumption continue to diversify.

Let’s take the Premier League’s new anthem for the upcoming season as an example.

With empty stadiums, fans are watching the action from the comfort of their living room and the sound goes someway to transferring game euphoria through to TV and radio.

In the context of “played behind closed doors”, Premier League’s investment in a new audio anthem reinforces its commitment to engage the audience and ensure that fans can hear the emotion of the match even when being at home.

Premier League is betting on the new age of football, and a sustainable sonic identity is heading in the right direction.

Flexible and adaptable audio assets like branded music, a brand voice, user experience sounds, and other sonic mnemonics could help brands to future-proof their sonic ecosystems and build trust through coherent auditory brand experiences.

 

For more insights, read the full article in Creative Moment.

Has the Premier League hit the back of the sonic branding net? 1024 997 amp

Has the Premier League hit the back of the sonic branding net?

Has the Premier League hit the back of the sonic branding net?

 

For 'The Insight' section in Shots, Michele Arnese, Founder and Global CEO at amp, examines how The Premier League's new sonic branding is a step in the right direction and if there is more that the Premier League could be doing with its new audio asset.

 

 

 

 

 

 

 

 

 

The Premier League's launch of an anthem ahead of the 2020/21 season, played at stadiums before kick-off, grabbed headlines in the sporting press.

There is no doubt that the anthem – including an orchestra and a live gospel choir - is a musical triumph, capturing the drama and emotion of Premier League match day action.


"The Premier League’s decision to invest in its brand with a major audio asset could be an important decision, reinforcing the context and the drama of the League for fans watching at home."

Michele Arnese
CEO & Founder of amp

A sonic strategy revolving around a single asset, such as a walk-on anthem, has limitations when it comes to audibly diversifying a sports brands presence across all channels. 

A uniquely identifiable sonic asset is a great start, the question is, does it have the breadth and depth needed to reach consumers across all touchpoints?

This is where our proven Sonic DNA approach could be applied, potentially expanding the anthem to consistent, clearly recognisable sonic ingredients that can be leveraged to expand the sonic toolbox and create assets that can be used across different platforms and channels.

Take Mastercard,the top-ranking brand in amp's Best Audio Brands 2020 report.

 "The success lies in its complete embrace of a ‘comprehensive sound architecture’. Their sonic identity is woven in to all audio touchpoints, playing in everything from advertisements to point-of-sale transactions."

Michele Arnese
CEO & Founder of amp

Sonic branding, done right, can drive you to feel a certain way, it can change people’s moods, pace and make an impression on memory.

It’s this personal reaction that further cements a brand’s importance in the viewers eyes. For example, our research found that syncopation, that is when a note anticipates a beat, creates surprise and excitement in the human brain. Consider the emotive experience fans experience in-stadium; the cheering crowds and the jeering chants are all part of building the atmosphere and creating a memorable experience.

While this can be difficult to replicate at home, creating a holistic 360 strategy can go some way to adapting to this new space.

 

For more insights, read the full article in shots.

Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them 1024 512 amp

Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them

Why Generation Alpha will need to hear brands as much as they see them

 

In the past twenty years, we have seen a revolution in user interfaces and user experience design. What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smart phones for Millennials and Gen Z.

 

 

 

 

 

 

 

 

Sonic identity and audio brand elements will be arguably as important as visual branding, especially as brand associations are indelibly formed at early ages. It also means that voice native users will have low to zero tolerance for poorly executed experiences.

Generation Voice will know what good sounds like and brands whose sonic identities and voice experiences have been well-crafted and repeatedly iterated will be leaps ahead.

"As we move away from screens and linear  television viewing and interactive voice technologies become a bigger part of our everyday lives, designing audio brand strategies that can be woven, just like visual ones into every consumer touchpoint, whether service interaction or marketing execution makes increasing sense."

_Michele Arnese, CEO & Founder of amp

As we move towards conversational commerce, consumers will expect to ask questions of your brand, expect to buy from your brand using only their voice, but also expect to feel the same affection they feel walking into your store, but through their Siri, Alexa or Google Home in the comfort of their kitchen.

Brands that invest in defining their voice will reap the benefits. All else will be noise.

Read the full article in Global Banking & Finance Review.

MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers 1024 683 amp

MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers

How Financial Companies can use Sound Branding To Communicate With Customers

 

If we are looking for one definitive outcome from the COVID-19 pandemic, it is that “contactless” has become an established part of the everyday shopping experience for many people.

 

 

 

 

 

 

 

 

The growth in contactless payments in store and the rise in audio interactions via Alexa, Siri and Google Home suggests an accompanying audio experience or cues that illustrate or signify these interactions taking place or completing, could become a vital ingredient.


"Not only does sound build an emotional connection with consumers, it can also significantly shape the customer experience, building loyalty, recall and trust over time and with repetition.
"

Our Best Audio Brands study objectively and comprehensively evaluates audio brands based on the full spectrum of audio touchpoints available. This year, Mastercard was recognized as the world’s top-performing audio brand, leaping up the index from 72nd place in 2019 and dethroning the previousbest performer – McDonald’s.

Mastercard achieved this by embracing a far more holistic approach to its brand communications by thinking about audio experiences as integral and equalto visual branding in its overall strategy.A significant signpost was its decision to drop text from its logo, switching to a minimal design featuring the iconic interlocked circles.

The success of the audio element of Mastercard’strategy lies in the adoption of comprehensive sound architecture.

For example, Mastercard has developed a payment confirmation sound that reassures the card holder that a contactless transaction was successful that is derived from the core brand music.

To date, Mastercard has rolled out said sound out to over 36 million digital wallets and physical payment terminals around the globe ?.

You can read the full article on MarTechSeries.

BRANDSJournal – Why Generation Alpha will need to hear brands as much as they see them 1024 683 amp

BRANDSJournal – Why Generation Alpha will need to hear brands as much as they see them

Why Generation Alpha will need to hear brands as much as they see them

 

The Covid-19 pandemic has if anything, accentuated the relationship with home audio AI-tech. Confined in their homes during lockdown, people of all generations have followed the Alpha’s and have befriended Alexa, Siri and Google Home. For a lot of households, smart speakers have become a more important part of daily life than ever before with much of the audio content and a growing volume of brand interactions, happening as purely audio experiences.

 

 

 

 

 

 

 

 

 

 

 

Within the next few years, we can expect it to become the social norm to be using our voices to control everything from searching for brand information and shopping to turning on the lights or making an espresso as well as more serious things such as monitoring and responding to reports on our biometrics as we go about our daily lives.

A recent Salesforce report shows that voice is among the key technologies that will impact the next decade of marketing, however only 57% of marketers implement audio tactics.

But how to turn an established visual brand and product range into a complementary sonic identity? And how does one ensure that the brand is clearly recognizable and it is not Alexa, Siri or Google Voice speaking for it.

Sonic identity and audio brand elements will be arguably as important as visual branding, especially as brand associations are indelibly formed at early ages. It also means that voice native users will have low to zero tolerance for poorly executed experiences.

Generation Voice will know what good sounds like and brands whose sonic identities and voice experiences have been well-crafted and repeatedly iterated will be leaps ahead.

In order to reach these expectations, brands need to ask themselves – what is my core DNA? What am I trying to reflect? How do I want my customers to feel?

Brands that invest in defining their voice will reap the benefits.

All else will be noise.

_Michele Arnese, amp Global CEO

Find out more on BRANDS journal.

Global Banking & Finance Review – The sound of money 1024 576 amp

Global Banking & Finance Review – The sound of money

The sound of money – how FInancial services companies are using audio branding to communicate with customers

 

Money has traditionally been a visual and physical entity and financial services brands have as a result become some of the world’s most recognisable brand imagery.

But there is now a compelling case for financial brands to become recognisable audio brand entities as well.

 

 

 

 

 

 

 

 

 

The digital age has created a vast new range of touchpoints through which people
interact with commercial enterprises in their daily lives. We have become accustomed to accessing retail transactions, information, healthcare, entertainment and of course financial services through many different channels.

"Not only does sound build an emotional connection
with consumers, it can also significantly shape the customer experience, building loyalty, recall, and trust
over time and with repetition."

Michele Arnese, CEO & Founder of amp

Given the impact of COVID-19 around the globe, we will likely experience a new normal where physical transaction will need to make way for new, “contactless” forms of connection. That and the mass adoption of smart speakers with voice assistants enabling audio-search, command and transactional capabilities inhouseholds, has added to the spectrum of channels through which we interact with brands and is pivoting service technology firmly in the direction of audio.

So, what should financial service brands sound like in a world with so much competing background noise? How should they use audio to augment visual cues and engage customers more effectively when they either interact with a brand or are touched by it marketing out-reach?

Our Best Audio Brands study objectively and comprehensively evaluates audio brands based on the full spectrum of audio touchpoints available. This year, Mastercard was recognised as the world’s top-performing audio brand, leaping up the index from 72 place in 2019 and dethroning the previous best performer – McDonald’s. Last year, Mastercard dropped the text from its logo, switching to a minimal design featuring the iconic interlocked circles. This step signaled a profound rethink about the way in which people recognise brands.

 

 

Mastercard’s holistic brand strategy now integrates audio-visual elements in a way that can adapt to our changing digital experiences. One of the brands that stands out sonically is Mastercard, the recent winner of our 2020 Best Audio Brands Ranking. Even though the tonality of its visuals andmessaging might be similar to some other brands, its use of music differs.

 

Beyond that, Mastercard launched a multichannel marketing campaign each built on strands of its sonic DNA. It included for example custom owned tracks and soundscapes featured in an installation in the Priceless restaurant in New York City.

You can read the full article on Global Banking & Finance Review.

DigitalArts – Striking the right note: Why brands are sounding the same during the Corona-crisis 1024 576 amp

DigitalArts – Striking the right note: Why brands are sounding the same during the Corona-crisis

Striking the right note:
Why brands are sounding the same during the Corona-crisis

 

Close your eyes and listen – if you’ve had commercial TV on in the background or the radio during your daily lockdown routine, you may have found yourself listening to the brand soundtrack to the Coronavirus crisis.

Over the past two months, brands such as Uber and Samsung have adapted their advertising efforts to the current COVID-19 situation. The most common elements of Coronavirus soundtrack include soft piano music, voice-overs that invoke “these uncertain times,” and dulcet tones conveying the brands’ promises.

 

 

 

 

 

 

 

 

It’s amazing how similar the music and tonality is within a huge array of commercials - a point picked up in this YouTube montage of recent advertising by “MicrosoftSam”.


Click on the video to hear some of the examples.

There are specific types of music that establish seriousness and show that a brand is taking a stand. Research shows that the use of emotional Piano-String-Ensembles
evokes feelings like grief, empathy, and caring. Ergo, everybody taps into the same
genre of music.

Does this matter? Well, as brands want to strike the right tone, they risk low engagement if they fail to stand out.

One of the brands that stands out sonically is Mastercard, the recent winner of our 2020 Best Audio Brands Ranking. Even though the tonality of its visuals andmessaging might be similar to some other brands, its use of music differs.

By leveraging a Sonic DNA based approach, Mastercard has created music that is culturally appropriate in style, but at the same time still features its iconic set of melodies.Mastercard has embraced a holistic sonic identity and managed to implement it across a variety of touch points, making it a central element of their multi-sensory marketing strategy.

"As we move away from screens and linear  television viewing and interactive voice technologies become a bigger part of our everyday lives, designing audio brand strategies that can be woven, just like visual ones into every consumer touchpoint, whether service interaction or marketing execution makes increasing sense."

Michele Arnese, CEO & Founder of amp

You can read the full article on Digital Arts.

Sound In Marketing Podcast – Does Your Sound Fit Your Brand 1024 683 amp

Sound In Marketing Podcast – Does Your Sound Fit Your Brand

Sound In marketing podcast:
Does your sound Fit your brand?

 

Sound in Marketing is a podcast series produced by Dreamr Production and hosted, written, and edited by Jeanna Isham.

Jeanna focuses on the world of opportunity in marketing that has not yet been fully realized; sound. She breaks it down and shows how sound design and a sonic identity is accessible for companies and brands that are both big and small.

 

 

 

 

 

 

 

 

 

In episodes #40 and #41 she interviewed Vijay Iyer, amp’s head representative in the US. They discussed the importance of putting real thought into what your brand should sound like. All music and sound should be looked at not as does your brand fit to that sound, but does that sound fit to your brand.

 

"We shouldn’t be looking at fitting our brand to music, we should be fitting the music to the brand."

Vijay Iyer, Head of amp U.S.

Sound creates a universal identity that breaks down barriers and interprets our human culture and societies as a whole. Culture affects technology that affects industries that affects world economies. It’s all important, it all matters, and it all must be considered.

 

Listen to Sound In Marketing Podcast - Does Your Sound Fit Your Brand with Vijay Iyer, Head of amp USA.

 

Explore more interesting podcast episodes with Jeanna from DreamrProduction, by clicking here.

Five Minutes with Uli Reese – Transform Magazine 1024 683 amp

Five Minutes with Uli Reese – Transform Magazine

Five minutes with. . . Uli Reese

 

Uli Reese, one of the world’s foremost experts on audio brand management and global CMO at amp sound branding talked to Transform Magazine about all the ins and outs of audio branding, from how a company can improve its audio brand to the process that goes on behind creating the perfect sonic brand experience.

 

 

 

 

 

 

 

 

 

 

As we move away from screens and lineartelevision viewing and interactive voice technologies become a bigger part of our everyday lives, brand visual identities get less attention from consumers. To establish brand recognition, it is therefore more important than ever for brands to think about how they sound.

For example, our approach at amp is similar to a standard design process. We start off with a brand analysis followed by a sound workshop. We use the workshop results to prepare a creative briefing. Based on that, we develop, evaluate and refine several creative routes for the brand’s sound DNA. The output of these routes is the final sound DNA of the brand – a creative of an entire audio language based on the brand’s essence, values, promise and personality.

 

 

 

"The power of sound in communication goes beyond its critical role as tool in a world with less visual real estate. It also has the potential to enhance experiences and connect with our feelings and ideas in ways that evoke authentic emotion and trust in the brand itself."

Uli Reese
Global CMO at amp

 

The golden age of audio has opened new ways of communicating.

Read the full interview at Transform Magazine to find out more about sound, and how and if brands are taking advantage of it for consistent brand experience across a multitude of touchpoints.

 

For more #sonic news like this explore our AMP NEWS page.

    Join our Newsletter

    We'll send you newsletters with news, tips & tricks. No spams here.

      Contact Us

      We'll send you newsletters with news, tips & tricks. No spams here.

        hotporno.cc Perfect natural tits splattered with creamy sperm - cumshot, teen, sex hotporno.cc My mom has a black cock fetish 280 - interracial, milf, mature hotporno.cc Lusty fucking at the kitchen - sex, cum, teen Hot babe mouth jizzed - blowjob, babe, hardcore Delightful brunette Gela B. does her best to cum - blowjob, teen, hardcore hotporno.cc hotporno.cc Hardcore anal sex. Anal creampie. Big tits wife - hardcore, sex, anal BLACK4K. Interracial coitus of rich babe and her black muscled coach - interracial, pornstar, teen hotporno.cc hotporno.cc