• By amp
  • June 2, 2020

CNBC TV – COVID19 ADVERTISING

CNBC TV – COVID19 ADVERTISING

CNBC TV – COVID19 ADVERTISING 1024 533 amp

How James Bond can help brands stand out from the advertising crowd

 

Some say TV commercials during the COVID19 pandemic have ended up looking and sounding the same. So could a strong sonic strategy, that goes beyond a jingle, help brands stand out from the crowd?

Hear from CNBC International, featuring Mastercard's CMO, Raja Rajamannar, and the CEO and Founder of amp sound branding, Michele Arnese!

 

 

 

 

 

 

 

 


Sound has the potential to enhance experiences and connect with our feelings and ideas in ways that evoke authentic emotion and trust in the brand itself.


There are a lot of possibilities to integrate the brand communication into seamless customer experience, if you are able to watermark your brand in the soundtrack of a commercial.

You can filter your own identity through the different tonalities and emotions that are required by certain communication.

That’s why we are talking about having a SonicDNA, which is more than just one musical motif. It’s a set of ingredients that you can take on a journey trying to adapt them in a right way for the right context.

And in the COVID19 context it is more somber and empathic way of communicating.

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