The sound of insightful tailoress
According to statistics, 7 of 10 women have uncertainty about their lingerie. Triumph is breaking down these walls by introducing the "insightful tailorness" concept: a new brand positioning and a new retail concept providing free fitting consultation for all women to help them finding their perfect bra.
How does the insightful tailoress sound like?
"Using amp's sound concept, Triumph has built a unique and emotional relationship with its customer. We are very happy with the results.
Form. Senior Store and Communication Manager Triumph
Triumph case featured in stores and shops magazine
The sound of Triumph
810000 minutes of music
4500 tracks in music library
5 programmes: Afterwork, Christmas, Low-, Mid-, High-Energy
Over 100 shops using the music library
3 different styles of the Sonic DNA, inspired by different collections