The dawn of the Sonic Logo: The evolution of Sonic Branding in the golden age of audio.
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Driven by the internet of things, sonic branding is developing extensively. As the proliferation of smart speakers and other screenless smart devices continues to grow and audible content such as podcasts is on the rise, consumer relationships with brands are increasingly shaped by sonic experiences. This is the decade of audio.
So how does Sound help brands to connect to consumers? How can Sound help brand differentiation in the clutter? And how are brands taking advantage of sound and music for a consistent brand experience across a multitude of touch points?
These and other insightful answers you can find in our Best Audio Brands Research.