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CEO The Linde Group, PROF. DR. WOLFGANG REITZLE 474 474 amp

CEO The Linde Group, PROF. DR. WOLFGANG REITZLE

Prof. Dr. Wolfgang Reitzle
CEO The Linde Group
to amp, April 2011

„Our sound identity made by amp shall now accompany us on our journey to become the High Performance Organisation we are striving to be. It shall give us a feeling for the pleasure of creating our very own unique profile.”

Mirjam Pfundt Kempke Communication Manager Triumph 474 474 amp

Mirjam Pfundt Kempke Communication Manager Triumph

Mirjam Pfundt Kempke
Communication Manager Triumph
to amp, October 2014

„amp’s expertise of audio branding is extensive and their key partnership strengthened the brands in understanding human archetypes in their correlation to music. After an extensive global search for the best audio branding company, amp emerged as the winner.“

Judy Christa-Cathey Vice President, Global Brand Marketing, Hampton Hotels & Hilton Garden Inn, Hilton Worldwide 474 474 amp

Judy Christa-Cathey Vice President, Global Brand Marketing, Hampton Hotels & Hilton Garden Inn, Hilton Worldwide

Judy Christa Cathey
CMO Hilton
to amp,  October 2016

“amp’s expertise of audio branding is extensive and their key partnership strengthened tha brands in understanding human archetypes in their correlation to music.”

FORBES 3 TIMES MOST INNOVATIVE CMO AND GLOBAL CMO OF UNILEVER KEITH WEED ON WHY BRANDS NEED TO GET A SONIC IDENTITY AS SOON AS POSSIBLE: 474 474 amp

FORBES 3 TIMES MOST INNOVATIVE CMO AND GLOBAL CMO OF UNILEVER KEITH WEED ON WHY BRANDS NEED TO GET A SONIC IDENTITY AS SOON AS POSSIBLE:

Keith Weed
Global CMO Unilever
to amp, January 2020

“The idea of the race to audio branding I can’t imagine every brand isn’t doing that right now.”

DAVID LUBARS, CHAIRMAN & CHIEF CREATIVE OFFICER, BBDO WORLDWIDE 474 474 amp

DAVID LUBARS, CHAIRMAN & CHIEF CREATIVE OFFICER, BBDO WORLDWIDE

David Lubars
Chairman & Chief Creative Officer BBDO Worldwide
to amp, September 2019

“Music is outrageously important. it‘s the most visceral of the art forms. it‘s one hundred percent feel. Great brands communicate through music.“

DAVID DROGA, FOUNDER, CREATIVE CHAIRMAN, DROGA 5 150 82 amp

DAVID DROGA, FOUNDER, CREATIVE CHAIRMAN, DROGA 5

David Droga
Founder & Creative Chairman Droga 5
to amp, June 2015

“Music is usually completely undervalued during the process. Too often it’s a secondary thing. But we’re trying to course-correct that.”

DR. JENS THIEMER, CMO, MERCEDES-BENZ 187 192 amp

DR. JENS THIEMER, CMO, MERCEDES-BENZ

Dr. Jens Thiemer
CMP Mercedes-Benz
for amp, February 2016

“Brands should offer multisensory experiences. Part of our toolkit of brand communication and is the most effective and legitimate form of manipulation.”

GLOBAL CMO SAP ALICIA TILLMAN ON CONSISTENCY OF A SONIC BRAND OVER DECADES: 406 406 amp

GLOBAL CMO SAP ALICIA TILLMAN ON CONSISTENCY OF A SONIC BRAND OVER DECADES:

Alicia Tillman
Global CMO SAP
to amp, January 2020

“I can close my eyes and listen to music from every decade of James Bond films and know that it is a James Bond film.”

BURGERKING GLOBAL CMO FERNANDO MACHADO ON CREATING CRAVABILITY: 500 500 amp

BURGERKING GLOBAL CMO FERNANDO MACHADO ON CREATING CRAVABILITY:

Fernando Machado
Global CMO Burgerking
to amp, August 2019

„One thing we have learned in the recent years, is that sound is really critical in creating cravability.“

ALEGRA O’HARE, VICE PRESIDENT GLOBAL BRAND COMMUNICATIONS, ADIDAS ORIGINALS 474 474 amp

ALEGRA O’HARE, VICE PRESIDENT GLOBAL BRAND COMMUNICATIONS, ADIDAS ORIGINALS

Alegra O’Hare
Vice President Global Brand Communications Adidas Originals
to amp, May 2017

“Everybody tries to be authentic and unique but they’re savvy, they can tell if something’s fake or if it’s just corporate and polished.”

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