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Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them

Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them 1024 512 amp

What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smartphones for Millennials and Gen Z. Find out why Generation Alpha will need to hear brands as much as they see them and how brands can implement a ‘comprehensive sound architecture’ and adapt their strategies in order to keep up.

MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers

MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers 1024 683 amp

If we are looking for one definitive outcome from the COVID-19 pandemic, it is that “contactless” has become an established part of the everyday shopping experience for many people. But what should this sound like, and how can a financial or retail brand ensure the customer identifies them? In his latest article for MarTechSeries, CEO and Founder of amp, Michele Arnese addresses this question and explains how brands can use audio to engage with customers and, ultimately, enhance business performance.

BRANDSJournal – Why Generation Alpha will need to hear brands as much as they see them

BRANDSJournal – Why Generation Alpha will need to hear brands as much as they see them 1024 683 amp

The Covid-19 pandemic has if anything accentuated the relationship with home audio AI-tech. Confined in their homes during lockdown, people of all generations have followed the Alpha’s and have befriended Alexa, Siri and Google Home. For a lot of households, smart speakers have become a more important part of daily life than ever before with much of the audio content and a growing volume of brand interactions, happening as purely audio experiences.

Global Banking & Finance Review – The sound of money

Global Banking & Finance Review – The sound of money 1024 576 amp

Money has traditionally been a visual and physical entity, and financial services brands have, as a result, become some of the world’s most recognisable brand imagery. But there is now a compelling case for commercial brands to become recognisable audio brand entities as well. Have a look at how financial companies are using audio branding to communicate with customers and how COVID-19 helped shape “the new normal”.

DigitalArts – Striking the right note: Why brands are sounding the same during the Corona-crisis

DigitalArts – Striking the right note: Why brands are sounding the same during the Corona-crisis 1024 576 amp

Close your eyes and listen – if you’ve had commercial TV on in the background or the radio during your daily lockdown routine, you may have found yourself listening to the brand soundtrack to the Coronavirus crisis. Noticing this, Michele Arnese, CEO and Founder at amp compiled a short analysis of the question of why brands are sounding the same during the Corona-crisis, discussing a bigger strategic issue that brands should consider.

Sound In Marketing Podcast – Does Your Sound Fit Your Brand

Sound In Marketing Podcast – Does Your Sound Fit Your Brand 1024 683 amp

Sound in Marketing is a podcast series produced by Dreamr Production and hosted, written, and edited by Jeanna Isham. She focuses on the world of opportunity in marketing that has not yet been fully realized; sound. For two episodes in a row, she spoke to Vijay Iyer, amp’s head representative in the US to discuss opportunities for brands within sound branding.

CNBC TV – COVID19 ADVERTISING

CNBC TV – COVID19 ADVERTISING 1024 533 amp

Advertising during COVID19 caught a lot of attention, as brands started to look and sound very similar. James Right looked into this and compiled a fantastic video on the importance of a good sound strategy that helps the brand differentiate itself from the crowd. In this video feature for CNBC, TV, Right interviewed one of the world’s best experts in this field, amp’s CEO and Founder, Michele Arnese, as well as Mastercards CMO, Raja Rajamannar, as a recent number one in our BestAudio Brands Ranking 2020.

Best Audio Brands 2020 Brand Reel

Best Audio Brands 2020 Brand Reel 1024 609 amp

Introduced in 2019, the Best Audio Brands Ranking is the Qrst of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands. For the top performers of our Best Audio Brands Report, we prepared a brand reel. Have a listen!

Five Minutes with Uli Reese – Transform Magazine

Five Minutes with Uli Reese – Transform Magazine 1024 683 amp

Transform is a global magazine dedicated to rebranding and brand development. In their news section “Five minutes with,” they interview experts from the branding industry. As such, Uli Reese, Global CMO at amp talked to Transform magazine about all the ins and outs of audio branding, from how a company can improve its audio brand to the process that goes on behind creating the perfect sonic brand experience.

Cyanite Talks #1 with Karolina Namyslowski, Senior Creative at amp

Cyanite Talks #1 with Karolina Namyslowski, Senior Creative at amp 800 499 amp

Sound and music are the universal languages in the world. Especially the increasing popularity of audio through music streaming, podcasts and Co. makes the creation of a sound identity an essential component of a brand personality. “If” a brand uses audio in the right way, it is 96% more likely to be remembered and build a lasting relationship with its customers. The “If” exists because it’s one of the biggest challenges for a brand to find its sound. That’s why the team at cyanite.ai sat down with amp’s Senior Creative and Team Lead, Karolina Namyslowska, to find out more about the challenges when finding the right music for a customer, how subjective music is, and especially if and how the use of AI benefits her work as a creative.

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