Event Tech Check: The Latest Tools for Email Marketing, Digital Signage, Event Registration, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Published by: Claire Hoffman | BizBash on July 5, 2023

Experiential entertainment company Illuminarium—in partnership with Toronto-based VR and AR company Secret Location—will open its first Canadian location in Toronto's Distillery Historic District on Aug. 25, 2023.

Located inside the 13,500-square-foot former Fermenting Cellar, the experience will combine cutting-edge technology (including advanced RGB pure laser projection by Christie, LIDAR sensors, scent machines, a digital sounds space, and programming using the latest video game engines) with immersive storytelling to create digital, projection-mapped experiences. The Toronto location will debut two shows: "Space: A Journey to the Moon & Beyond" and "Waking Wonderland," a dreamlike journey inspired by Alice in Wonderland. There will also be an adults-only nightlife and hospitality experience called Space After Dark, debuting in September.

To elevate your brand marketing experiences using sound

Sonic branding agency Amp recently debuted a three-part tool called Sonic Hub, which uses AI technology to simplify the sonic branding process for designers and brands. The subscription-based product has three different components: Sonic Radar provides insights into a brand’s use of sounds across its digital channels, while Sonic Check uses machine-learning AI to give users a measurement of that sound—outlining how consumers have responded to similar sounds in the past, and predicting how they’ll respond to a sound in the future to analyze whether it’s a good fit for the brand. Finally, Sonic Space uses generative AI to create new music out of existing music. The proprietary tech has already been utilized by Amp clients including Mastercard and Mercedes-Benz.

“Brands have been in search of a way to quantify, qualify, create, and implement music into their marketing and communications for decades,” explains Michele Arnese, global CEO of Amp. “Gathering and compiling these assets and associated data was always a tedious process that required multiple steps and liaising between agencies. We set out to solve this problem with the creation of our Sonic Hub Tool Ecosystem. Brands will now have the capability to research and compare their sound, test and plan across markets, and manage and expand upon their sonic productions.”