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What the most innovative marketers and creative say about amp and about brands and sound...
Alexander Schlaubitz
CMO Lufthansa
to amp, April 2018
„If you can create the equivalent of liquid content, the kind of sound that you can adapt to different formats and be contextually relevant.“
Lufthansa
Dr. Jens Thiemer
CMP Mercedes-Benz
for amp, February 2016
“Brands should offer multisensory experiences. Part of our toolkit of brand communication and is the most effective and legitimate form of manipulation.”
Mercedes-Benz
David Lubars
Chairman & Chief Creative Officer BBDO Worldwide
to amp, September 2019
“Music is outrageously important. it‘s the most visceral of the art forms. it‘s one hundred percent feel. Great brands communicate through music.“
BBDO Worldwide
LATEST NEWS
Forbes Agency Council Press Release
November 9, 2020
We’re pleased to announce that our Global CEO and Founder, Michele Arnese, has joined Forbes Agency Council, a community for owners of and executives in successful creative, advertising, and marketing agencies. The Forbes Agency Council members are respected leaders and executives of PR, media, creative, and ad agencies selected for the council based on the depth and diversity of experience in their industry.
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How to build a brand with sound
October 14, 2020
Thanks to the growing number of smart speakers and the proliferation of audio content, we listen more to brands versus seeing them. But do we recognize the #brands when we can’t see them?
amp’s Founder and Global CEO, Michele Arnese, answers this question for the latest Creative Moment article and explains how to build a brand with #sound. Find out more about the use of sonic branding, showcasing two outstanding examples!
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Has the Premier League hit the back of the sonic branding net?
September 29, 2020
The Premier League's launch of an anthem ahead of the 2020/21 season, played at stadiums before kick-off, grabbed headlines in the sporting press. There is no doubt that the anthem – including an orchestra and a live gospel choir - is a musical triumph, capturing the drama and emotion of Premier League matchday action. For 'The Insight' section in Shots, Michele Arnese, Founder and Global CEO at amp, examines how the Premier League's new sonic branding is a step in the right direction and if there is more that the Premier League could be doing with its new audio asset.
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Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them
August 4, 2020
What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smartphones for Millennials and Gen Z. Find out why Generation Alpha will need to hear brands as much as they see them and how brands can implement a 'comprehensive sound architecture' and adapt their strategies in order to keep up.
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MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers
July 22, 2020
If we are looking for one definitive outcome from the COVID-19 pandemic, it is that “contactless” has become an established part of the everyday shopping experience for many people. But what should this sound like, and how can a financial or retail brand ensure the customer identifies them? In his latest article for MarTechSeries, CEO and Founder of amp, Michele Arnese addresses this question and explains how brands can use audio to engage with customers and, ultimately, enhance business performance.
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