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What the most innovative marketers and creative say about amp and about brands and sound...
Alegra O’Hare
Vice President Global Brand Communications Adidas Originals
to amp, May 2017
“Everybody tries to be authentic and unique but they’re savvy, they can tell if something’s fake or if it’s just corporate and polished.”
Adidas Originals
David Droga
Founder & Creative Chairman Droga 5
to amp, June 2015
“Music is usually completely undervalued during the process. Too often it’s a secondary thing. But we’re trying to course-correct that.”
Droga5
David Lubars
Chairman & Chief Creative Officer BBDO Worldwide
to amp, September 2019
“Music is outrageously important. it‘s the most visceral of the art forms. it‘s one hundred percent feel. Great brands communicate through music.“
BBDO Worldwide
LATEST NEWS
Has the Premier League hit the back of the sonic branding net?
September 29, 2020
The Premier League's launch of an anthem ahead of the 2020/21 season, played at stadiums before kick-off, grabbed headlines in the sporting press. There is no doubt that the anthem – including an orchestra and a live gospel choir - is a musical triumph, capturing the drama and emotion of Premier League matchday action. For 'The Insight' section in Shots, Michele Arnese, Founder and Global CEO at amp, examines how the Premier League's new sonic branding is a step in the right direction and if there is more that the Premier League could be doing with its new audio asset.
Read more
Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them
August 4, 2020
What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smartphones for Millennials and Gen Z. Find out why Generation Alpha will need to hear brands as much as they see them and how brands can implement a 'comprehensive sound architecture' and adapt their strategies in order to keep up.
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MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers
July 22, 2020
If we are looking for one definitive outcome from the COVID-19 pandemic, it is that “contactless” has become an established part of the everyday shopping experience for many people. But what should this sound like, and how can a financial or retail brand ensure the customer identifies them? In his latest article for MarTechSeries, CEO and Founder of amp, Michele Arnese addresses this question and explains how brands can use audio to engage with customers and, ultimately, enhance business performance.
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BRANDSJournal – Why Generation Alpha will need to hear brands as much as they see them
June 18, 2020
The Covid-19 pandemic has if anything accentuated the relationship with home audio AI-tech. Confined in their homes during lockdown, people of all generations have followed the Alpha’s and have befriended Alexa, Siri and Google Home. For a lot of households, smart speakers have become a more important part of daily life than ever before with much of the audio content and a growing volume of brand interactions, happening as purely audio experiences.
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Global Banking & Finance Review – The sound of money
June 12, 2020
Money has traditionally been a visual and physical entity, and financial services brands have, as a result, become some of the world's most recognisable brand imagery. But there is now a compelling case for commercial brands to become recognisable audio brand entities as well. Have a look at how financial companies are using audio branding to communicate with customers and how COVID-19 helped shape "the new normal".
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