We create and implement the sound of a brand in all dimensions of the brand and customer experience: Digital Media, TV / Radio, Product and User Interfaces, Voice Interfaces, Brand Spaces / Stores and POS, Events and Fairs, Workplace and all multichannel customer contact centers.

We patented the Sonic DNA as cornerstone of a recognizable and flexible sonic identity in all audible touchpoints of the brand and customer experience. We are the agency with the highest number of Sonic DNA based implementations of holistic sonic identities worldwide.

We are experts for all dimensions of sonic testing and we partner with the worldwide leading market research companies to offer explicit market research, neuro insights and AI-based sound evaluation, which is included per default in all our projects.

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audiobrandingaward
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CannesLions
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germandesignaward
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if design award
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Reddot_Bestofthebest
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Reddot_grandprix
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reddot
transform awards
transform awards

What the most innovative marketers and creative say about amp and about brands and sound...

Prof. Dr. Wolfgang Reitzle
CEO The Linde Group
to amp, April 2011

„Our sound identity made by amp shall now accompany us on our journey to become the High Performance Organisation we are striving to be. It shall give us a feeling for the pleasure of creating our very own unique profile.”

The Linde Group

Judy Christa Cathey
CMO Hilton
to amp,  October 2016

“amp’s expertise of audio branding is extensive and their key partnership strengthened tha brands in understanding human archetypes in their correlation to music.”

Hilton

David Droga
Founder & Creative Chairman Droga 5
to amp, June 2015

“Music is usually completely undervalued during the process. Too often it’s a secondary thing. But we’re trying to course-correct that.”

Droga5

AMP FOR BRAINLAB AMP FOR MERCEDES-BENZ AMP FOR VODAFONE AMP FOR BMW AMP FOR MASTERCARD AMP FOR HAMPTON BY HILTON AMP FOR MASTERCARD AMP FOR PORSCHE

LATEST NEWS

DigitalArts – Striking the right note: Why brands are sounding the same during the Corona-crisis
Close your eyes and listen – if you’ve had commercial TV on in the background or the radio during your daily lockdown routine, you may have found yourself listening to the brand soundtrack to the Coronavirus crisis. Noticing this, Michele Arnese, CEO and Founder at amp compiled a short analysis of the question of why brands are sounding the same during the Corona-crisis, discussing a bigger strategic issue that brands should consider.
Read more
Global Banking & Finance Review – The sound of money
Money has traditionally been a visual and physical entity, and financial services brands have, as a result, become some of the world's most recognisable brand imagery. But there is now a compelling case for commercial brands to become recognisable audio brand entities as well. Have a look at how financial companies are using audio branding to communicate with customers and how COVID-19 helped shape "the new normal".
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Sound In Marketing Podcast – Does Your Sound Fit Your Brand
Sound in Marketing is a podcast series produced by Dreamr Production and hosted, written, and edited by Jeanna Isham. She focuses on the world of opportunity in marketing that has not yet been fully realized; sound. For two episodes in a row, she spoke to Vijay Iyer, amp’s head representative in the US to discuss opportunities for brands within sound branding.
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CNBC TV – COVID19 ADVERTISING
Advertising during COVID19 caught a lot of attention, as brands started to look and sound very similar. James Right looked into this and compiled a fantastic video on the importance of a good sound strategy that helps the brand differentiate itself from the crowd. In this video feature for CNBC, TV, Right interviewed one of the world's best experts in this field, amp's CEO and Founder, Michele Arnese, as well as Mastercards CMO, Raja Rajamannar, as a recent number one in our BestAudio Brands Ranking 2020.
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Best Audio Brands 2020 Brand Reel
Introduced in 2019, the Best Audio Brands Ranking is the Qrst of its kind study, measuring how effective brands are in using sound. Building on Interbrand’s highly respected “Best Global Brands Index”, the ranking is designed to identify strong and weak audio performers, determine strategic opportunities, and provide actionable solutions to boost the sonic value and return on investment of brands. For the top performers of our Best Audio Brands Report, we prepared a brand reel. Have a listen!
Read more

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