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What the most innovative marketers and creative say about amp and about brands and sound...
Alexander Schlaubitz
CMO Lufthansa
to amp, April 2018
„If you can create the equivalent of liquid content, the kind of sound that you can adapt to different formats and be contextually relevant.“
Lufthansa
Prof. Dr. Wolfgang Reitzle
CEO The Linde Group
to amp, April 2011
„Our sound identity made by amp shall now accompany us on our journey to become the High Performance Organisation we are striving to be. It shall give us a feeling for the pleasure of creating our very own unique profile.”
The Linde Group
David Lubars
Chairman & Chief Creative Officer BBDO Worldwide
to amp, September 2019
“Music is outrageously important. it‘s the most visceral of the art forms. it‘s one hundred percent feel. Great brands communicate through music.“
BBDO Worldwide
LATEST NEWS
Global Banking & FinanceReview – Why Generation Alpha will need to hear brands as much as they see them
August 4, 2020
What was simply typing a sentence in Google for Generation X, turned to pinch, swipe, zoom across laptops, tablets and smartphones for Millennials and Gen Z. Find out why Generation Alpha will need to hear brands as much as they see them and how brands can implement a 'comprehensive sound architecture' and adapt their strategies in order to keep up.
Read more
MarTechSeries – How Financial Companies can use Sound Branding To Communicate With Customers
July 22, 2020
If we are looking for one definitive outcome from the COVID-19 pandemic, it is that “contactless” has become an established part of the everyday shopping experience for many people. But what should this sound like, and how can a financial or retail brand ensure the customer identifies them? In his latest article for MarTechSeries, CEO and Founder of amp, Michele Arnese addresses this question and explains how brands can use audio to engage with customers and, ultimately, enhance business performance.
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BRANDSJournal – Why Generation Alpha will need to hear brands as much as they see them
June 18, 2020
The Covid-19 pandemic has if anything accentuated the relationship with home audio AI-tech. Confined in their homes during lockdown, people of all generations have followed the Alpha’s and have befriended Alexa, Siri and Google Home. For a lot of households, smart speakers have become a more important part of daily life than ever before with much of the audio content and a growing volume of brand interactions, happening as purely audio experiences.
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Global Banking & Finance Review – The sound of money
June 12, 2020
Money has traditionally been a visual and physical entity, and financial services brands have, as a result, become some of the world's most recognisable brand imagery. But there is now a compelling case for commercial brands to become recognisable audio brand entities as well. Have a look at how financial companies are using audio branding to communicate with customers and how COVID-19 helped shape "the new normal".
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DigitalArts – Striking the right note: Why brands are sounding the same during the Corona-crisis
June 11, 2020
Close your eyes and listen – if you’ve had commercial TV on in the background or the radio during your daily lockdown routine, you may have found yourself listening to the brand soundtrack to the Coronavirus crisis. Noticing this, Michele Arnese, CEO and Founder at amp compiled a short analysis of the question of why brands are sounding the same during the Corona-crisis, discussing a bigger strategic issue that brands should consider.
Read more