Sonic Hub.
A revolutionary tool ecosystem for the entire lifecycle of a sonic identity.
Sonic Hub Tool Ecosystem.
Making Your Brand Sound Better
Your brand deserves to be Super Sonic. amp’s data driven techniques helps brands become Super Sonic by carefully researching, planning, creating, and tracking target audience sonic behaviors and competitor brand sonic positionings. Exceptional Sonic requires an understanding of data-driven Sonic Principles connected to brand goals and product value propositions.
The three core tools of Sonic Hub are Sonic Radar, Sonic Check, and Sonic Space. From brand research to creative sonic implementations, amp’s unique sonic workbench is insight-focused, user-friendly, and ready for global market-driven implementations.
An introduction to
Sonic Hub tools.
Sonic Hub tools include Sonic Radar, Sonic Check, and Sonic Space to manage sonic assets, creations and costs globally.
Sonic Radar.
Research + Compare Your Sonic
Sonic Radar is an interactive repository containing industry-segmented sonic profiles of thousands of brands. Ideal for brand and media planning, this innovative tool spotlights brand analysis and comparison, providing users with a comprehensive breakdown of industry-wide sound usage.
Delivered in an easy-to-digest Sonic Snapshot, the tool analyzes the use of sound and music in brand communications across social media and digital channels.
This analysis is brand, audience, and metrics-focused, thanks to the help of advanced AI, deep learning algorithms, and manual research. Comparison between brands, competitors, and industry averages will highlight sonic gaps and inform potential strategic changes in brand sound usage.
Sonic Check.
Test + Plan Your Sonic
Sonic Check is a cloud-based platform used for testing sonic assets in pre-market conditions, measuring their impact on brand recall, authenticity, emotional engagement, uniqueness, and brand fit. Market research techniques, human like cognitive data trained models, AI-driven rapid and real-time testing, connect with consolidated data to measure and value brand sentiment.
Sonic Check efficiently recommends all viable sound options and confirms optimal decisions for any sonic asset: from short UX/UI sounds or sonic logos to music tracks and soundtracks for commercials and films.
With Sonic Check, brands can also compare the performance of different campaigns, building a knowledge base that improves audio effectiveness.
Sonic Space.
Manage + Expand Your Sonic
Sonic Space is a secure, customizable cloud-based repository of a brand’s sonic assets created to support brand teams and agencies on their journey to Super Sonic.
Sonic Space helps brands to evaluate tracks based on tonality, genre, and mood to further assist in data-driven decision-making in creating digital assets for 360º brand communication. Sonic Space can be an essential element of brand management and customer experiences. Using a tagging system, it allows for the best-suited tracks for audio-visual content and campaigns across time frames, channels, markets, and media worldwide.
Attached to Sonic Space is Creation Station, which enables scalable audio production and gives stakeholders the option to create fully produced, branded audio assets for their audio-visual content using the power of AI and machine learning. Advanced Text-to-Speech capabilities are embedded within the platform, featuring more than 600 different voices and 60 language options and accents to create the perfect voice-over. Along with Text-to-Speech, the Creation Station can automatically adapt existing music to a video with just one click.
