Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp.

Launched by sound branding agency amp for a seventh consecutive year, its Best Audio Brands 2026 report compared the efficacy of over 150 global sonic brands. While spending on short-term custom music soared, there was a notable drop-off recorded in the use of owned, branded music.

Produced by amp, the anthem aligns with MasterCard’s broader goals to move from traditional sponsorship to culture creation.

In partnership with McLaren F1 and sonic branding agency amp, the Mastercard Fan Garage offers racing simulators, a McLaren show car, immersive AI experiences, and the debut of DJ Jax Jones’ remix of the Team Priceless anthem

We’re thrilled to share the successes we achieved in 2025!

The team at amp sound branding Germany takes us on a journey through the golden age of stock music with latest playlist

Experts chime in on why music and sound could be the answer to owning a successful brand identity in the age of media fragmentation

The advertising landscape is buzzing with AI, and for good reason. It's transforming how brands connect with consumers, offering opportunities for new kinds of creativity and unprecedented efficiency. But as artificially produced voices become more prevalent, a crucial question emerges: how can brands maintain authenticity and consumer trust? 

IHH Healthcare has unveiled a bold new corporate identity that unites its portfolio of world-class hospital brands under one future-ready global brand. The rebrand, developed in partnership with brand consultancy Landor, marks a major milestone in IHH Healthcare’s multi-year transformation to make healthcare more connected, innovative, and sustainable.

Agency mergers, the threat of redundancies, AI disruption, global uncertainty, cost of living challenges are taking their toll on people’s mental wellbeing. LBB’s Laura Swinton Gupta investigates what agencies and individuals can do to navigate a difficult environment.

The director of growth at amp on the rapid innovations within audio technology, latest work for Heinemann and how her relationship with music has evolved as part of LBB’s Thinking In Sound series

Professionals from BUCK, Dalziel & Pow, amp, and Venables Bell & Partners say winding career paths equipped them with critical skills for telling compelling company stories

Sound insights from the leader of Landor and amp’s sonic branding team across MEA and APAC on building consistent, authentic identities.

amp sound branding shares a mix of tracks celebrating the labels, artists and live recordings that were shaped by Munich

The Sound of Uber has won the Red Dot Award: Brands & Communication Design 2025, a global recognition for exceptional design quality and creative achievement.

Sonic agency amp dishes out audio advice in the 10th edition of Amplify magazine.

amp Unveils 10th Edition of Sonic Branding Magazine, amplify 'The Sound of Healthcare'

amp sound branding & Landor Group's Reiner Erlings on why brands should treat sonic branding as a tool for more human and emotionally intelligent experiences.

Partnership with SourceAudio adds over 30 million fully licensed tracks to the only all-in-one web-based platform

amp Sound Branding Launches Sonic Hub: The World’s First End-to-End AI Audio Operating System for Brands, Agencies, and Content Creators.