The Sound of Zurich Insurance

• Overview

  The Sound of Responsibility.

  With society facing one of the most pressing global challenges, climate change, Zurich Insurance Group believes that the first step to inspiring a positive worldwide impact involves environmental responsibility.

  For Zurich, being a responsible and impactful brand is more than just a marketing story. Zurich embodies this mission with every action they take.

  Our inspiration for Zurich’s Sonic DNA:

  At the beginning of the creative development of the Zurich Sonic Identity, one of the main challenges we faced was promoting a positive message while depicting the topic of responsibility. The Sonic DNA® (and its derivatives) “One Moment” inspires positive connotations while also prompting immediate action. At the same time, this DNA reflects Zurich and its entire brand identity, projecting optimism, reliability, innovation, and care.

  With Zurich Group Germany being the first insurance company with a holistic Sonic Identity, their differentiation from other brands in the industry and earned status as a sector-wide sonic pioneer is evident.

• Solution

  See how the sound of responsibility translates into 3.5 seconds.

  An ascending tension-building melody and dynamic rhythm combine with the most sustainable instrument in the world, the wind harp, for the sound of Zurich. This special instrument, which can be found in nature around the globe, plays harmonic frequencies depending on how the wind blows.

• Result

  The result of implementing the Zurich Sonic Identity.

  Zurich’s 2022 Brand Performance Report, created 6 months after the launch of the brand’s Sonic Identity, expounds how the focus on sustainability and responsibility positively impacted the customer’s emotional perception of the brand.

  The content using their amp-produced Sonic Identity created a 3x uplift in the quality of customer relationships (measured by Relationship Net Promoter Score). Zurich’s TV ad spot also accrued a 95% Emotional Score, catapulting them 3 positions ahead of their competitors in the Nielsen Sustainability rankings.

• Awards