Insights

Gain insights into the latest audio branding trends and strategies within different industries. Understand the power and future of sound in your industry. Download amplify: the world's first sonic branding magazine.

Brands invest more in sound than ever — yet many are starting to sound the same. Best Audio Brands 2026 examines how leading brands are using sound today, and where distinctiveness is being lost. The 2026 edition is built as an interactive experience, so the findings can be explored — not just read.

Not your average blog!

Inside looks, outside-the-box takes. From behind-the-scenes at amp to bold takes on branding, culture, and creativity—this is where we think in public, question the obvious, and share what actually moves the needle.

101 Great Minds is an insightful collection of Thought-leadership conversations with top executives across various industries. GreatMinds offers a glimpse into the future of audio branding and the evolving role of sound in todays’s digital era.