Best Audio Brands.

Mastercard has continued sonic dominance this year, retaining its position as the Best Audio Brand in the world. With its incredibly high use of Sonic DNA® matched to all content, sonic logo use and sonic implementaion at PoS, Mastercard's sonic strategy is the gold standard in the sonic branding world.

Shell held its position this year thanks to implementing its sonic branding excellently across traditional digital advertising content. Its continued variation of its sonic identity also allows the brand to connect in diverse markets.

Swiss Re has swooped in at number 3 this year thanks to a huge 68% sonic logo use combined with branded music in over half of all content. Swiss Re uses a wide variety of sonic identity variations, and often chooses to use the sonic logo at the start of content, making sure no-one misses it!

AutoZone not only managed to remain in the top 10 this year, it moved up two places, thanks to its consistently good use of its sonic logo, which comes with variations. Even their stock music choices fit well with their brand identity.

Telenor, one of this year’s best newcomers, is new to the Top 10 this year and to the ranking itself, thanks to its excelllent use of its strong sonic identity in nearly half of all content. In addition, Telenor also uses its sonic logo fairly consistently and matches non-branded music to content well.

Old Spice retains its place amongst the Top 10 this year, despite not quite achieving the 100% sonic logo use it claimed last year. Old Spice is known for its humerous ads and famous old sonic logo which it used in an admirablee 88% of content this year.

Burger King’s famous Whopper Song was used frequently enough this year to ensure a place in the Top 10, despite lacking an official sonic logo. The Whopper Song, its revamped jingle from the 70s, was also huge on social media this year.

O’Reilly’s signature jingle has brought it into the Top 10 this year, with a strong use of owned music and the sonic logo securing its position.

Just Eat’s Katy Perry collaboration was still going strong this year, with the song also becoming a popular sonic meme on TikTok. Despite this, their stock music use is up this year mostly through their social medial platforms.

Equinor, one of this year’s best newcomers, has entered the ranking for the first time and headed straight to number 10. Equinor is using its sonic identity well across the board, being one of those rare brands to use it on social media as well as its main ads.