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amp Earns Global Recognition with Wins Across Transform NA, ADCI Italy, The Wires Awards, and Transform Asia 2025
We’re thrilled to share the successes we achieved in 2025!
Radio LBB: An (Ironic) Ode to Stock Music
The team at amp sound branding Germany takes us on a journey through the golden age of stock music with latest playlist
The Sound of Success: Audio’s Growing Role in Brand Identity
Experts chime in on why music and sound could be the answer to owning a successful brand identity in the age of media fragmentation
AI Voices in Audio Ads: Unpacking Consumer Trust and Engagement
The advertising landscape is buzzing with AI, and for good reason. It's transforming how brands connect with consumers, offering opportunities for new kinds of creativity and unprecedented efficiency. But as artificially produced voices become more prevalent, a crucial question emerges: how can brands maintain authenticity and consumer trust?
IHH Healthcare unveils new global identity as part of transformation journey
IHH Healthcare has unveiled a bold new corporate identity that unites its portfolio of world-class hospital brands under one future-ready global brand. The rebrand, developed in partnership with brand consultancy Landor, marks a major milestone in IHH Healthcare’s multi-year transformation to make healthcare more connected, innovative, and sustainable.
World Mental Health Day: “We Can’t Control the Geopolitical Landscape, but We Can Control How We Show Up for Each Other”
Agency mergers, the threat of redundancies, AI disruption, global uncertainty, cost of living challenges are taking their toll on people’s mental wellbeing. LBB’s Laura Swinton Gupta investigates what agencies and individuals can do to navigate a difficult environment.
Aga Niedzialkowska on the Fundamental Rewiring of Sound’s Role in Advertising
The director of growth at amp on the rapid innovations within audio technology, latest work for Heinemann and how her relationship with music has evolved as part of LBB’s Thinking In Sound series
Meet the Career Chameleons: Marketing, Comms, Brand
Professionals from BUCK, Dalziel & Pow, amp, and Venables Bell & Partners say winding career paths equipped them with critical skills for telling compelling company stories
Q&A: Reiner Erlings on Why Sonic Branding Matters More Than Ever
Sound insights from the leader of Landor and amp’s sonic branding team across MEA and APAC on building consistent, authentic identities.
Radio LBB: Home Is Where the Heart Is
amp sound branding shares a mix of tracks celebrating the labels, artists and live recordings that were shaped by Munich
amp wins a Red Dot Award in Brands & Communication Design for Uber and Sweeps Shortlist at Transform Awards North America
The Sound of Uber has won the Red Dot Award: Brands & Communication Design 2025, a global recognition for exceptional design quality and creative achievement.
Why the Majority of Pharma Brands Aren’t Using Sound Effectively
Sonic agency amp dishes out audio advice in the 10th edition of Amplify magazine.
amp Unveils 10th Edition of Sonic Branding Magazine, amplify 'The Sound of Healthcare'
amp Unveils 10th Edition of Sonic Branding Magazine, amplify 'The Sound of Healthcare'
The human frequency: Why brands need to start listening
amp sound branding & Landor Group's Reiner Erlings on why brands should treat sonic branding as a tool for more human and emotionally intelligent experiences.
amp Sound Branding Launches World’s First End-to-End AI Audio Operating System
Partnership with SourceAudio adds over 30 million fully licensed tracks to the only all-in-one web-based platform
amp Sound Branding Launches Sonic Hub: The World’s First End-to-End AI Audio Operating System for Brands, Agencies, and Content Creators
amp Sound Branding Launches Sonic Hub: The World’s First End-to-End AI Audio Operating System for Brands, Agencies, and Content Creators.
How Luxury Brands Are Using Sound Branding to Stand out From the Crowd
Fighting in a competitive field, luxury brands use sonic design to develop a distinguishable identity. LBB's Aysun Bora speaks to experts to find out more
Accelerate Action – Empowering Women, amp-lifying Change
At amp, we harness the power of sound, storytelling, and meaningful action to inspire individuals and organizations to accelerate real change for women’s progress. As part of our #AccelerateAction campaign, we’re spotlighting the incredible women in our team who are driving impact in their industries and beyond.
The Beauty Industry Isn’t Using Branded Audio as Effectively as It Could Be
Self-expression and authenticity are core values of most modern beauty brands. Music, as a powerful and instantaneous tool for creative expression, can allow brands to emotionally connect with consumers and also showcase their individuality.
The Halftime Playbook: How Each Big Game's Music Reflects Its Story
From the kickoff through the commercials, into the musical halftime show, and to the last-minute drive where a quarterback or defense determines whose names will be etched into history, roughly one-third of the U.S. population is glued to their television screens.
The magic of the Big Game isn’t just about two teams battling relentlessly for months to be the last ones standing, it’s about the multifaceted reasons why millions tune in.