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AI Voices in Audio Ads: Unpacking Consumer Trust and Engagement

The advertising landscape is buzzing with AI, and for good reason. It's transforming how brands connect with consumers, offering opportunities for new kinds of creativity and unprecedented efficiency. But as artificially produced voices become more prevalent, a crucial question emerges: how can brands maintain authenticity and consumer trust? 

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IHH Healthcare unveils new global identity as part of transformation journey

IHH Healthcare has unveiled a bold new corporate identity that unites its portfolio of world-class hospital brands under one future-ready global brand. The rebrand, developed in partnership with brand consultancy Landor, marks a major milestone in IHH Healthcare’s multi-year transformation to make healthcare more connected, innovative, and sustainable.

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The Halftime Playbook: How Each Big Game's Music Reflects Its Story

From the kickoff through the commercials, into the musical halftime show, and to the last-minute drive where a quarterback or defense determines whose names will be etched into history, roughly one-third of the U.S. population is glued to their television screens.

The magic of the Big Game isn’t just about two teams battling relentlessly for months to be the last ones standing, it’s about the multifaceted reasons why millions tune in.

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