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amp MarComm Team, Farah Syed Candy Lin amp MarComm Team, Farah Syed Candy Lin

amp Sound Branding Launches Sonic Hub: The World’s First End-to-End AI Audio Operating System for Brands, Agencies, and Content Creators

amp Sound Branding Launches Sonic Hub: The World’s First End-to-End AI Audio Operating System for Brands, Agencies, and Content Creators

New Partnership with SourceAudio Adds Over 30 Million Fully Licensed Tracks to the Only All-in-One Web-Based Platform that Centralizes Music and Voice Creation, Management, and Strategy for Audio Management Excellence

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The Halftime Playbook: How Each Big Game's Music Reflects Its Story

From the kickoff through the commercials, into the musical halftime show, and to the last-minute drive where a quarterback or defense determines whose names will be etched into history, roughly one-third of the U.S. population is glued to their television screens.

The magic of the Big Game isn’t just about two teams battling relentlessly for months to be the last ones standing, it’s about the multifaceted reasons why millions tune in.

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Abha Garyali Peer, Adgully Farah Syed Abha Garyali Peer, Adgully Farah Syed

Sound on! Reiner Erlings on leading amp’s sonic branding in the Middle East & APAC

To lead its expansion into the Middle East and APAC regions, amp has recently appointed Reiner Erlings as Managing Director. A seasoned expert with over 18 years of experience in sonic branding and composition, Erlings has shaped the sound of brands such as Emirates NBD, Saudia, Saudi National Bank, and Shahid. His unique approach combines creativity, cultural insight, and cutting-edge technology, making him an ideal leader to drive amp’s growth and innovation in these culturally diverse markets.

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amp MarComm Team Candy Lin amp MarComm Team Candy Lin

amp, Joins AI For Music Initiative to Shape the Future of Ethical AI-Powered Music

We are proud to announce that amp is an official Supporter of the AI for Music initiative. This groundbreaking movement, spearheaded by Roland Corporation and Universal Music, fosters responsible innovation in AI technologies for music creation while empowering human creativity. This initiative underscores amp's commitment to the ethical and responsible use of artificial intelligence in music creation.

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Forbes, Howard Homonoff Candy Lin Forbes, Howard Homonoff Candy Lin

Memorable Jingles, Themes Lead Brands, Content Through Media Jungle

The TV landscape is a jungle for TV content producers, distributors, brand marketers and consumers. What do I watch? Where do I watch it? What did I just watch? What was the product in that commercial I just watched, and why do I have to keep seeing it? Maybe an answer to our video woes lies in our oldest form of communication – sound.

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Creative Boom, Tom May Candy Lin Creative Boom, Tom May Candy Lin

What the Oasis reunion can teach us about branding

The recent announcement of an Oasis reunion has sent shockwaves through the music world and ignited a frenzy of excitement amongst many who grew up in the '90s. This cultural earthquake serves as a powerful reminder that some bands, and indeed brands, never lose their grip on the public consciousness.(Image: Liam Gallagher – Licensed via Shutterstock / A.PAES from Creative Boom)

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A tale of two takeaways: The consequence of unification without strategic alignment

Look at the logos above. Do they appear similar? Good eye! They are all the same with different text below. Just Eat, Takeaway.com, Lieferando, Grubhub and Menulog all exist under the same parent company – Just Eat Takeaway. As a result, they share many branding aspects, including visual and sonic assets. Name alterations occur for each, but for the most part, they are the same. 

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The most effective logos sync audio and visuals, report says

Marketers might want to consider unmuting their brands’ logos. Since many TikTok, Instagram, and YouTube users scroll with sound on, and brands are licensing music or even creating custom songs reminiscent of jingles to add sound to their posts. Now, a study from sonic branding agency amp finds that syncing audio with the visuals in a logo could produce better results than simply adding music.

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