The TV landscape is a jungle for TV content producers, distributors, brand marketers and consumers. What do I watch? Where do I watch it? What did I just watch? What was the product in that commercial I just watched, and why do I have to keep seeing it? Maybe an answer to our video woes lies in our oldest form of communication – sound.

For brands, using sound effectively to stand out from the crowd has now become vital. And helping brands to build outstanding sonic identities has become a crucial task for agencies.