Our Audio
Branding
Services.

amp Sound Branding creates unique and impactful sound identities that elevate brand recognition and establish deeper emotional connections with audiences. Our services combine cutting-edge technology, and innovation, with world-class creative expertise.


Your brand’s sonic journey starts with Sonic DNA®.

What is
Sonic DNA®?

Discover the essence of Sonic DNA® and how it defines a brand’s unique and memorable auditory identity.

amp Sound Branding's Core Services

  • amp collaborates with brands to define a cohesive sound strategy that aligns with the brand’s core values and objectives. This includes:

    • Conducting in-depth market research, audience and industry competitor analysis.

    • Defining the emotional and functional goals for the brand’s sound.

    • Designing a strategic framework for sound integration across all customer touchpoints.

    amp collaborates with brands to define a cohesive sound strategy that aligns with the brand's core values and objectives. This ensures that every sonic element strengthens the brand's identity and resonates with its target audience. We achieve this by:

    • Deeply understanding your brand and your customers.
      amp sound branding conducts thorough research to gain insights into your brand's unique identity, your target audience's preferences, and the competitive landscape. This allows us to create a sonic strategy that truly reflects your brand and connects with your customers on an emotional level.

    • Defining the right emotional and functional roles for your brand's sound. We work closely with you to identify the key emotions and associations that your brand's sound should evoke. Whether it's trust, excitement, or sophistication, we ensure that your sonic identity aligns with your brand's personality and marketing goals.

    • Creating a seamless sonic experience across all touchpoints.
      amp develops a comprehensive sonic strategy that ensures consistency and influence across all customer interactions. From your website and social media to your products and physical spaces, we create a cohesive sonic ecosystem that reinforces your brand identity at every point of contact.

      In addition to the above, amp also considers the following factors when developing a sonic strategy:

    • Brand values:
      The sonic strategy should be aligned with the brand's core values and mission.

    • Brand personality:
      The sound should reflect the brand's personality and tone of voice.

    • Target audience:
      The sound should be appealing to the brand's target audience.

    • Competitive landscape:
      The sound should be distinctive and stand out from the competition.

    • Technical considerations:
      The team at amp pays close attention to the technical aspects of your sonic identity, ensuring it's easily integrated across all platforms and channels. This includes delivering high-quality audio in appropriate formats, creating adaptable versions for different uses, and considering accessibility for all listeners. Our goal is to make your sonic branding effortless to implement and consistently effective, no matter where it's experienced

    Your brand's sound is more than just music or jingles—it's an emotional connection with your audience. amp's holistic sonic strategies ensure every sound strengthens your brand, resonates with your customers, and drives meaningful results.

  • At amp, we go beyond simply creating sounds – we craft a unique sonic DNA for your brand, a foundational auditory blueprint that defines your brand's sound and ensures consistency across all touchpoints. This intricate process involves:

    • Deep Dive into Brand Archetypes:
      We analyze your brand through the lens of archetypes to understand its core values and personality. This allows us to create a sonic identity that aligns with your brand's archetype and resonates with your target audience on a deeper, more subconscious level.

    • Sensory Synergy:
      We believe that a truly powerful brand experience engages all the senses. We work closely with your team to ensure your sonic identity complements your visual branding, messaging, and even your product design, creating a holistic and immersive brand experience.  

    • Global Adaptability, Local Relevance:
      In today's interconnected world, your sonic identity needs to resonate across cultures and languages. We craft sonic branding that is globally adaptable yet retains the flexibility to be tailored for local relevance, ensuring your brand message is clear and impactful everywhere you operate.  

    • Sonic Storytelling:
      Every brand has a story to tell. We help you craft a compelling sonic narrative that expresses your brand's history, values, and vision. This could involve composing anthemic brand songs, designing evocative soundscapes for your physical spaces, or creating interactive sonic experiences that deepen customer engagement.  

    • Musical Innovation:
      We are constantly exploring the cutting edge of music and technology. We leverage the latest tools and techniques, including AI and machine learning, to create innovative and forward-thinking sonic experiences that set your brand apart.  

    This comprehensive and nuanced approach ensures your brand's sonic identity is not just a collection of sounds, but a strategic asset that strengthens your brand, resonates with your audience, and drives meaningful results.

  • amp creates sound logos that are more than just jingles – they're meticulously crafted sonic signatures that capture the essence of your brand and linger in the minds of your audience. These sound marks are designed to:

    • Evoke Instant Recognition: We create sound logos that are instantly recognizable and uniquely yours, cutting through the noise and establishing a distinct auditory identity for your brand. Think of the iconic Intel chime or the Netflix "ta-dum" – these sound logos instantly conjure up the brand in the listener's mind.  

    • Trigger Emotional Connections: Your sound logo should evoke the desired emotions and associations with your brand, whether it's trust, excitement, or innovation. We carefully select every sonic element – melody, harmony, rhythm, instrumentation – to ensure it resonates with your target audience on an emotional level.  

    • Seamlessly Integrate with Visuals: We believe in the power of synergy between sound and visuals. We design your sound logo to complement your brand's visual identity, creating a harmonious and impactful brand experience across all touchpoints. For example, your sound logo could be integrated into your logo animation, website transitions, or even your product design.  

    • Adapt to Diverse Applications: Your sound logo needs to be versatile and adaptable to work across a wide range of media and platforms. We ensure your sonic signature translates seamlessly to advertising, digital interfaces, product interactions, and more. Whether it's a short version for a social media ad or a longer version for an in-store experience, your sound logo will always be on-brand.  

    • Elevate User Experience: Sound logos aren't just for advertising – they can enhance the overall user experience with your brand. We design sound marks that add a touch of delight and sophistication to digital interfaces, product interactions, and even in-store environments. Imagine a subtle sonic cue that confirms a successful purchase on your app or a welcoming sound logo that greets customers as they enter your store.  

    • Enhance Brand Recall: Studies have shown that sonic branding can significantly enhance brand recall. A distinctive sound logo can be up to 8.5 times more effective at improving brand attention than traditional visual logos. By creating a memorable and impactful sound logo, we help your brand stand out from the competition and stay top-of-mind with your target audience.  

    Drive Business Results: Ultimately, a well-crafted sound logo can drive business results by increasing brand awareness, strengthening brand affinity, and even influencing purchase decisions. We work closely with our clients to ensure their sound logo aligns with their business objectives and contributes to their overall marketing strategy.  

    This holistic approach ensures your sound logo is not just a memorable tune, but a strategic asset that strengthens your brand identity and resonates with your audience across all touchpoints.

  • amp composes tailored music that authentically represents a brand. Our services include:

    • Custom music scoring to elevate your advertising campaigns and optimize their impact before launching.

    • Exclusive soundtracks for retail environments and branded spaces.

    • Thematic music libraries for consistent long-term branding.

  • amp enhances user interaction through tailored voice and sound experiences by:

    • Designing branded voice tones for voice assistants and interactive interfaces.

    • Creating ambient sounds and auditory feedback for apps, products, and devices.

    • Strategic sound design that enhances usability and creates a positive emotional response.

  • amp offers an extensive suite of research capabilities tailored to optimize sonic branding strategies, setting itself apart with several unique selling propositions. amp’s in-house team of music psychologists and consumer behavior specialists design and oversee all research projects. This expertise ensures that sonic assets are expertly aligned with brand values and consumer expectations.

  • amp integrates AI-powered technology to measure and refine the impact of a brand's sonic identity. This includes:

    • Performance Analysis: Using AI to assess recognition rates, emotional responses, and engagement metrics across platforms.

    • Optimization Tools:
      Leveraging real-time data to adapt and enhance sonic elements based on evolving market trends and consumer preferences.

    • Predictive Insights: Utilizing machine learning to anticipate audience reactions and ensure future-proof sonic strategies.

  • Elevate Your Brand's Sonic Identity with Sonic Hub

    At amp, we transform your brand's sound with our data-driven techniques, ensuring your brand becomes truly Super Sonic. Our meticulous approach includes researching, planning, creating, and tracking your target audience's sonic behaviors and analyzing competitor brand sonic strategies. Exceptional sonic branding is rooted in an understanding of data-driven principles that align with your brand goals and product value propositions.

    Sonic Hub: Your Comprehensive Sonic Toolkit

    Sonic Hub offers three core tools—Sonic Radar, Sonic Check, and Sonic Space. From in-depth brand research to innovative sonic implementations, amp’s unique workbench is designed to be insight-focused, user-friendly, and primed for global market-driven applications.

  • amp ensures to create a consistent and impactful sonic identity across your brand's ecosystem by:

    • Providing comprehensive sonic branding guidelines and toolkits.

    • We partner with you as a client, our partners, and stakeholders to ensure seamless integration of your sonic identity.

    • amp is your long-term partner in sonic branding, offering continuous consultancy to ensure that we maintain your brand's cohesiveness and impact.

    amp Sound Branding combines creative expertise and AI-driven innovation to craft and sustain powerful sonic identities that resonate with audiences across different industries.