Our Audio
Branding
Services.

amp Sound Branding creates unique and impactful sound identities that elevate brand recognition and establish deeper emotional connections with audiences. Our services combine cutting-edge technology, and innovation, with world-class creative expertise.

Your brand’s sonic journey starts with Sonic DNA®.

What is
Sonic DNA®?

Discover the essence of Sonic DNA® and how it defines a brand’s unique and memorable auditory identity.

amp sound branding is a team of experienced sound branding specialists, composers, and audio software engineers who partner with brands to unlock the full potential of audio. We're passionate about pushing the boundaries of audio technology, creating cutting-edge tools and solutions that simplify the creation and management of a brand's sonic identity. We believe in deep collaboration, working closely with our clients to understand their specific needs and deliver solutions that surpass their expectations. Our ultimate goal is to help brands achieve their business objectives through the strategic and powerful use of sound.

amp Sound Branding's Core Services

  • amp sound branding collaborates with brands to define a cohesive audio strategy that aligns with the brand’s core values and objectives. This includes:

    • Conducting in-depth market research, audience and industry competitor analysis.

    • Defining the emotional and functional goals for the brand’s sound.

    • Designing a strategic framework for sound integration across all customer touchpoints.

    Through collaboration, amp helps brands define a unified sound strategy that reflects their core values and achieves their business objectives. This ensures every sonic element reinforces the brand's identity and connects with its target audience.
    Our process includes:

    • Deeply understanding your brand and your customers.
      amp sound branding conducts thorough research to gain insights into your brand's unique identity, your target audience's preferences, and the competitive landscape. This allows us to create a sonic strategy that truly reflects your brand and connects with your customers on an emotional level.

    • Defining the right emotional and functional roles for your brand's sound. We work closely with you to identify the key emotions and associations that your brand's sound should evoke. Whether it's trust, excitement, or sophistication, we ensure that your sonic identity aligns with your brand's personality and marketing goals.

    • Creating a seamless sonic experience across all touchpoints.
      amp develops a comprehensive sonic strategy that ensures consistency and influence across all customer interactions. From your website and social media to your products and physical spaces, we create a cohesive sonic ecosystem that reinforces your brand identity at every point of contact.

      In addition to the above, we also considers the following factors when developing a sonic strategy:

    • Brand values:
      The sonic strategy should be aligned with the brand's core values and mission.

    • Brand personality:
      The sound should reflect the brand's personality and tone of voice.

    • Target audience:
      The sound should be appealing to the brand's target audience.

    • Competitive landscape:
      The sound should be distinctive and stand out from the competition.

    • Technical considerations:
      The team at amp pays close attention to the technical aspects of your sonic identity, ensuring it's easily integrated across all platforms and channels. This includes delivering high-quality audio in appropriate formats, creating adaptable versions for different uses, and considering accessibility for all listeners. Our goal is to make your sonic branding effortless to implement and consistently effective, no matter where it's experienced

    Your brand's sound is more than just music or jingles—it's an emotional connection with your audience. amp's holistic sonic strategies ensure every sound strengthens your brand, resonates with your customers, and drives meaningful results.

  • At amp, we go beyond simply creating sounds – we craft a unique sonic DNA for your brand, a foundational auditory blueprint that defines your brand's sound and ensures consistency across all touchpoints. This intricate process involves:

    • A Deep Dive into Brand Archetypes:
      We analyze your brand through the lens of archetypes to understand its core values and personality. This allows us to create a sonic identity that aligns with your brand's archetype and resonates with your target audience on a deeper, more subconscious level.

    • Sensory Synergy:
      We believe that a truly powerful brand experience engages all the senses. We work closely with your team to ensure your sonic identity complements your visual branding, messaging, and even your product design, creating a holistic and immersive brand experience.  

    • Global Adaptability, Local Relevance:
      In today's interconnected world, your sound identity needs to resonate across cultures and languages. We craft sound branding that is globally adaptable yet retains the flexibility to be tailored for local relevance, ensuring your brand message is clear and impactful everywhere you operate.  

    • Sonic Storytelling:
      Every brand has a story to tell. We help you craft a compelling audio narrative that expresses your brand's history, values, and vision. This could involve composing anthemic brand songs, designing evocative soundscapes for your physical spaces, or creating interactive sonic experiences that deepen customer engagement.  

    • Musical Innovation:
      We are constantly exploring the cutting edge of music and technology. We leverage the latest tools and techniques, including AI and machine learning, to create innovative and forward-thinking sonic experiences that set your brand apart.  

    This comprehensive and nuanced approach ensures your brand's sonic identity is not just a collection of sounds, but a strategic asset that strengthens your brand, resonates with your audience, and drives meaningful results.

  • amp sound branding creates sound logos that are more than just jingles – they're meticulously crafted sonic signatures that capture the essence of your brand and linger in the minds of your audience. These sound marks are designed to:

    • Evoke Instant Recognition:
      We create sound logos that are instantly recognizable and uniquely yours, cutting through the noise and establishing a distinct auditory identity for your brand. Think of the iconic Intel chime or the Netflix "ta-dum" – these sound logos instantly conjure up the brand in the listener's mind.  

    • Trigger Emotional Connections:
      Your sound logo should evoke the desired emotions and associations with your brand, whether it's trust, excitement, or innovation. We carefully select every sonic element – melody, harmony, rhythm, instrumentation – to ensure it resonates with your target audience on an emotional level.  

    • Seamlessly Integrate with Visuals:
      We believe in the power of synergy between sound and visuals. We design your sound logo to complement your brand's visual identity, creating a harmonious and impactful brand experience across all touchpoints. For example, your sound logo could be integrated into your logo animation, website transitions, or even your product design.  

    • Adapt to Diverse Applications:
      Your sound logo needs to be versatile and adaptable to work across a wide range of media and platforms. We ensure your sonic signature translates seamlessly to advertising, digital interfaces, product interactions, and more. Whether it's a short version for a social media ad or a longer version for an in-store experience, your sound logo will always be on-brand.  

    • Elevate User Experience:
      Sound logos aren't just for advertising – they can enhance the overall user experience with your brand. We design sound marks that add a touch of delight and sophistication to digital interfaces, product interactions, and even in-store environments. Imagine a subtle sonic cue that confirms a successful purchase on your app or a welcoming sound logo that greets customers as they enter your store.  

    • Enhance Brand Recall:
      Studies have shown that sonic branding can significantly enhance brand recall. A distinctive sound logo can be up to 8.5 times more effective at improving brand attention than traditional visual logos. By creating a memorable and impactful sound logo, we help your brand stand out from the competition and stay top-of-mind with your target audience.  

    • Drive Business Results:
      Ultimately, a well-crafted sound logo can drive business results by increasing brand awareness, strengthening brand affinity, and even influencing purchase decisions. We work closely with our clients to ensure their sound logo aligns with their business objectives and contributes to their overall marketing strategy.  

    This holistic approach ensures your sound logo is not just a memorable tune, but a strategic asset that strengthens your brand identity and resonates with your audience across all touchpoints.

  • amp understands that music is more than just sound – it's an emotional connector, a storyteller, and a powerful driver of brand engagement. We go beyond functional sound design to create bespoke music that authentically represents your brand and resonates with your audience. Our services include:

    • Elevating Your Campaigns:
      We compose custom music scores that amplify the emotional impact of your advertising campaigns. Our music supervisors and composers work closely with your creative team to ensure the music perfectly complements your visuals and messaging, optimizing the impact of your campaigns before they even launch.  

    • Crafting Immersive Experiences:
      We create exclusive soundtracks that transform your retail environments and branded spaces into immersive sonic experiences. Whether it's a flagship store, a pop-up activation, or a corporate event, our music will set the perfect mood and enhance the customer journey.  

    • Building Consistent Brand Identity:
      We develop thematic music libraries that provide a consistent sonic identity for your brand across all touchpoints. From your website and social media to your on-hold music and in-store playlists, our music libraries ensure your brand soundscape is always cohesive and on-brand.  

    • Collaborating with Top Talent:
      We have access to a global network of award-winning composers, musicians, and producers, allowing us to assemble the perfect team for your project. Whether you need a cinematic orchestral score, a catchy pop song, or an ambient electronic soundscape, we have the talent and expertise to bring your vision to life.  

    • Managing the Entire Process:
      We handle all aspects of music production and artist management, from initial concept development and talent scouting to recording, mixing, and licensing. This allows you to focus on your core business while we take care of the music.  

    • Ensuring Originality and Compliance:
      We conduct thorough plagiarism checks and secure all necessary licenses and clearances, ensuring your music is 100% original and copyright compliant.  


    With our comprehensive approach to music production and artist management, we help brands create a sonic identity that is as unique and authentic as their brand itself.

  • amp sound branding recognizes the growing importance of voice and audio in the digital landscape. We leverage the power of artificial intelligence to create innovative and engaging sonic experiences that enhance user interfaces and elevate brand interactions.

    Our services include:

    • Crafting Unique Brand Voices:
      We design custom AI voices that embody your brand's personality and tone of voice. Whether you need a friendly and approachable voice for your customer service chatbot or a powerful and authoritative voice for your brand ambassador, we can create the perfect AI voice to represent your brand.

    • Designing Intuitive Audio UX/UI:
      We create sonic cues and soundscapes that enhance the user experience and provide intuitive feedback within digital interfaces. From subtle notification sounds to immersive audio environments, we use sound to guide users, provide confirmation, and evoke emotions.

    • Enhancing Accessibility:
      amp designs audio UX/UI with accessibility in mind, ensuring that all users, including those with visual impairments, can easily navigate and interact with your digital products and services.

    • Personalizing the Experience:
      Our team at amp leverages AI to personalize the audio experience for individual users. This could involve adapting the voice, music, or sound effects based on user preferences, location, or behavior.

    • Optimizing for Emerging Technologies
      We stay ahead of the curve, designing AI voice and audio UX/UI for emerging technologies like virtual reality, augmented reality, and the metaverse.

    • Integrating with Your Sonic Ecosystem:
      amp sound branding ensures your AI voice and audio UX/UI seamlessly integrate with your overall sonic branding, creating a cohesive and consistent brand experience across all touchpoints.

  • We at amp offer a comprehensive suite of research capabilities tailored to optimize your audio branding strategies. We believe that data-driven insights are essential for creating a sonic identity that truly resonates with your target audience and drives business results. Our research services are designed to help you understand how sound influences consumer perception, engagement, and behavior, allowing you to make informed decisions about your sonic branding strategy.

    Our Research Focus

    We delve deep into the psychology of sound and its impact on consumer behavior. Our research explores:

    • Emotional Response:
      We investigate how different sounds and musical elements evoke specific emotions and associations in your target audience. This allows us to create a sonic identity that elicits the desired feelings and strengthens your brand message.

    • Cognitive Processing:
      We study how sound affects attention, memory, and information processing. This helps us design sonic cues and soundscapes that enhance the user experience and improve brand recall.

    • Behavioral Impact:
      We analyze how sound influences consumer behavior, such as purchase intent, brand preference, and engagement. This allows us to measure the effectiveness of your sonic branding and optimize it for maximum impact.

    Our Unique Approach

    Our research approach is distinguished by:

    • An Expert & Powerhouse Team:
      Our in-house team of music psychologists and consumer behavior specialists brings a wealth of knowledge and experience to every project. This ensures that your sonic branding research is grounded in scientific rigor and best practices.

    • Customized Solutions:
      We tailor our research methodologies to your specific needs and objectives, ensuring that you get the insights you need to make informed decisions about your sonic branding strategy.

    • Global Perspective:
      We conduct research across diverse cultures and markets, ensuring that your sonic branding resonates with your target audience wherever they are in the world.

    The Benefits of Sonic Branding Research

    Investing in sonic branding research can provide numerous benefits for your brand:

    • Increased Brand Awareness:
      A well-crafted sonic identity can help your brand stand out from the competition and increase brand recognition.

    • Enhanced Brand Perception:
      Sound can evoke a wide range of emotions and associations, influencing how consumers perceive your brand.

    • Improved Customer Engagement:
      Engaging sonic experiences can capture attention, create memorable interactions, and foster a deeper connection with your brand.

    • Increased Sales:
      Studies have shown that sonic branding can influence purchase decisions and drive sales growth.

    • Stronger Brand Loyalty:
      A consistent and emotionally resonant sonic identity can foster brand loyalty and advocacy.

    By partnering with amp sound branding for your sonic branding research, you can gain a deeper understanding of how sound can be used to achieve your marketing goals and create a more impactful and engaging brand experience.

  • amp is a pioneer in the use of AI-powered technology to measure and refine the impact of a brand's sonic identity. We believe that data-driven insights are essential for creating sonic strategies that resonate with audiences and drive business results. Our AI-powered tools and services include:

    Performance Analysis:

    • Multi-Platform Measurement:
      We use AI to track and analyze the performance of your sonic identity across all touchpoints, from digital advertising and social media to in-store environments and broadcast media.  

    • Deep Emotional Insights:
      Our AI algorithms go beyond basic metrics like reach and engagement to measure the emotional response your sonic identity evokes in your target audience. This allows us to fine-tune your sonic branding to elicit the desired feelings and associations.  

    • Real-Time Feedback:
      Our AI-powered dashboards provide real-time feedback on the performance of your sonic identity, allowing you to track key metrics and identify areas for improvement.  

    Optimization Tools:

    • Dynamic Adaptation:
      We leverage real-time data and machine learning to adapt and optimize your sonic elements based on evolving market trends and consumer preferences. This ensures your sonic branding remains relevant and impactful in a constantly changing landscape.  

    • Personalized Experiences:
      Our AI tools allow us to personalize the sonic experience for individual users, delivering the most effective sounds and messages based on their preferences and behavior.  

    • A/B Testing and Iterative Refinement:
      We use AI to conduct A/B testing and iterative refinement of your sonic elements, ensuring that every sonic touchpoint is optimized for maximum impact.  

    Predictive Insights:

    • Anticipating Audience Reactions:
      We utilize machine learning to predict how your target audience will react to different sonic elements, allowing us to create sonic strategies that are future-proof and resonate with your audience.  

    • Identifying Emerging Trends:
      Our AI algorithms analyze vast amounts of data to identify emerging trends in music, sound, and consumer behavior, ensuring your sonic branding stays ahead of the curve.  

    • Data-Driven Decision Making:
      We provide you with the data and insights you need to make informed decisions about your sonic strategy, ensuring that every sonic investment delivers maximum ROI.  

    With our AI-powered prediction and measurement tools, we empower brands to make data-driven decisions about their sonic identity, ensuring that every sonic touchpoint is optimized for maximum impact and delivers measurable results.

  • Unleash the Power of Audio with Sonic Space

    In today's digital world, audio is more than just sound – it's an essential element of brand identity and customer engagement. Whether it's a catchy jingle, a soothing voiceover, or the perfect music track, audio has the power to influence emotions, create connections, and drive results.

    amp sound branding offers a comprehensive suite of services designed to help brands harness the power of audio across all channels. Our cutting-edge technology, Sonic Space, is an AI-powered platform that streamlines the creation, curation, and management of audio assets, making it easier than ever for brands to establish a consistent and impactful sonic identity.

    Our Services

    • Sonic Branding: We help brands develop a unique and memorable sonic identity that reflects their values and resonates with their target audience. From sonic logos and brand anthems to sound design for products and experiences, we create a cohesive audio ecosystem that strengthens brand recognition and fosters emotional connections.

    • AI-Powered Music Curation:
      Our AI-powered platform provides access to a vast library of high-quality music tracks, carefully curated and tagged to ensure brand suitability and optimal performance. Easily search, filter, and select the perfect music for your videos, social media content, and advertising campaigns.

    • AI-Generated Music:
      Create custom music tracks that perfectly match your brand's sonic identity and campaign objectives. Our AI-powered music generation tools allow you to quickly and easily generate original music that is both brand-compliant and copyright-safe.

    • AI Voiceovers:
      Produce professional voiceovers in over 60 languages with our AI-powered voice generation technology. Choose from a diverse range of voices, styles, and accents to create engaging and informative voiceovers for your videos, e-learning modules, and more.

    • Audio Governance: Maintain control and consistency over your brand's audio assets with our centralized platform. Sonic Space provides a secure and accessible repository for all your audio files, making it easy to manage, share, and track usage across your organization.

    • Sonic Testing and Analytics:
      Measure the effectiveness of your audio assets with our advanced testing and analytics tools. Gain insights into audience engagement, emotional response, and brand perception to optimize your audio strategy and maximize impact.

  • We at amp sound branding understand that maintaining a consistent sonic identity across all touchpoints can be challenging, especially in today's fragmented media landscape. Traditional audio branding guidelines, often presented as static documents, can be difficult to interpret and implement consistently across various teams and platforms. To address this challenge, we've developed AI-powered audio guidelines that revolutionize how brands manage and maintain their sonic branding.

    Our AI audio guidelines offer:

    • Dynamic and Interactive Guidelines:
      Unlike static PDF guidelines, our AI-powered guidelines are dynamic and interactive, providing real-time feedback and recommendations to ensure your audio content always aligns with your brand's sonic identity. This means that your teams and partners can access up-to-date guidelines and receive instant feedback on their audio content, ensuring consistency across all platforms.  

    • Automated Content Analysis:
      Our AI algorithms analyze your audio content, identifying any inconsistencies or deviations from your brand guidelines. This includes analyzing music, sound effects, voice-overs, and any other audio elements used in your branding. This allows you to quickly and easily correct any errors and ensure your sonic branding is always consistent.  

    • Personalized Recommendations:
      amp’s AI audio guidelines provide personalized recommendations for music, sound effects, and voice-overs that align with your brand's sonic identity and target audience. This ensures that your audio content is not only consistent but also engaging and effective.  

    • Simplified Collaboration: Our platform facilitates seamless collaboration between your internal teams, agencies, and external partners, ensuring everyone is on the same page when it comes to your sonic branding. This streamlines the audio branding process and ensures that all stakeholders are working towards the same sonic goals.  

    • Scalability and Flexibility:
      amp sound branding’s AI audio guidelines are scalable and flexible, adapting to the needs of your brand as it grows and evolves. This means that you can easily update your guidelines as your brand changes, ensuring that your sonic branding always remains relevant and impactful.  

    • Centralized Audio Asset Management:
      Our AI audio guidelines are integrated with a centralized audio asset management system, providing a single source of truth for all your sonic branding assets. This makes it easy for your teams and partners to access and use approved audio assets, ensuring consistency and efficiency across all your branding efforts.  

    • Enhanced Brand Consistency:
      By providing clear, accessible, and dynamic guidelines, we help you achieve a higher level of brand consistency across all audio touchpoints. This consistent sonic experience strengthens brand recognition and builds a stronger connection with your audience.  

    • Increased Efficiency and Productivity:
      Our AI-powered tools automate many of the manual tasks associated with managing audio branding guidelines, freeing up your teams to focus on more strategic initiatives. This increased efficiency can lead to significant cost savings and improved productivity.  

      With amp’s AI-powered audio guidelines, you can ensure that your brand's sonic identity is always consistent, impactful, and on-brand, no matter where it's experienced.