Brochure with a purple and pink gradient background, showing two people discussing audio research at a computer; text reads 'Superonic starts with our audio research and testing' and includes a logo with 'amp' in a black circle.

Audio
Research
Services.

At amp, we provide research services to optimize your audio branding strategies through data-driven insights that shape impactful sonic identities. Our expertise helps you understand how sound influences consumer perception and behavior, empowering informed decisions for better business results.

Below is an overview of amp’s offerings, highlighting their distinct advantages and strategic importance:

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Comprehensive Sonic Asset Testing

Holistic Evaluation

amp conducts thorough evaluations of sonic assets, including Sonic DNA®, sonic logos, campaign music, interaction sounds, and brand voices. This holistic approach ensures a cohesive assessment of all elements of a brand’s sonic identity.

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Dual Testing Methodology

Explicit and Implicit Testing

By employing both explicit and implicit testing methods, amp captures a complete picture of consumer perceptions. Explicit testing gathers direct feedback on brand attribution, brand fit, recall, familiarity, and likeability, while implicit testing uncovers subconscious opinions and emotional responses, offering deeper insights into consumer behavior.

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Voice Sentiment Analysis

Sonic Check Tool

Leveraging AI-powered sentiment analysis, amp identifies voice options that align with desired brand attributes, creating a strong emotional connection with consumers.

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Alignment with Brand Identity

Cognitive Synergy

amp measures how well sonic elements reflect the brand’s character, ensuring cognitive alignment. This synergy enhances product evaluations and reinforces the brand’s identity and values.

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Attribute-Specific Analysis

Brand Cohesion:

amp identifies specific attributes that align sonic elements with brand values, ensuring a cohesive representation of the brand’s identity.

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Emotional Impact Assessment

Resonance Testing

Longer sonic assets undergo detailed testing for emotional resonance. Attributes such as attention-grabbing, warmth, playfulness, and reflection are evaluated to ensure the desired consumer response.

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Versatility and Scalability

Cross-Platform Integration

Sonic assets are tested for adaptability across styles and touchpoints, ensuring consistent brand representation. amp’s Sonic DNA® is engineered for seamless integration across platforms, from campaigns to interaction sounds.

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Focus on Memorability and Differentiation

Melodic Recall Tests

amp employs 48-hour melodic recall tests to ensure that sonic assets are not only memorable but also unique, enhancing brand differentiation in competitive markets. Data shows that music aligned with brand identity increases recall by 96%.

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Cultural Sensitivity

Global Resonance

amp conducts testing in diverse markets, ensuring cultural musical traditions are respected and sonic assets resonate globally. Adaptations and musical translations are provided to ensure universal brand fit.

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Plagiarism Prevention

Originality Safeguards

All sonic assets are rigorously reviewed by expert musicologists to prevent plagiarism, safeguarding originality and minimizing legal risks. Brands can request a copyright certificate to further validate their unique compositions.

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Contextual Testing

Real-World Application

Real-world testing of in-market assets guarantees their effectiveness in their intended applications, from advertising campaigns to interactive environments.

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User Experience Enhancements

Fictional UX Testing

Fictional user experience testing for product and interaction sounds ensures that sonic elements elevate the overall user experience.

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A/B Testing for Precision

Data-Driven Decisions

When faced with uncertainty, amp conducts A/B tests to enable data-driven decisions, ensuring optimal alignment of sonic assets with brand goals.

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Industry Benchmarking

Competitive Insights

Where available, amp provides industry benchmarks, allowing brands to measure their performance against competitors and gain actionable insights.

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Detailed Reporting and Analysis

Comprehensive Insights

amp delivers comprehensive statistical analysis as part of its standard service. With a rapid turnaround time of 2-3 weeks for full projects, and one working day for AI-only tests, brands benefit from timely and actionable insights.

Contact us for more information or to schedule a consultation.

Discover how amp's sonic branding research services can transform your brand's sonic identity.