About Us.

amp's Super Sonic Teams are experts in making your brand sound better. Ignite your sonic assets with our customized Sonic DNA® strategy.

The Methods to Our Madness in Sonic Branding.

Human Insights, Human Value

Always be human and embrace diversity.

Sound has the power to inspire, heal, and build lasting connections. At amp, we believe carefully crafted sound can improve the world. United by trust and a shared vision, we explore, learn, and create with our clients, embracing diverse talents for greater creativity and efficiency. Through music, sound, and expert insights, amp is leading the way in branded audio.

Clever & Creative

Invent the unexpected obvious.

We believe in the power of the unexpectedly obvious. Sound should be simple yet surprising, creating inspiring disruption that resonates with both human and brand needs. We build audio ecosystems for diverse brands and aim to infuse this knowledge into client projects, research, and creative directions. Our goal is to craft quality experiences that shape brand identities, product interactions, and sales journeys. Great Sonic DNA® thrives with the right media and environments, and we define sound strategies to create and sustain long-term value and joy as the world digitizes.

Creative Credo

Break with the mundane, pursue the extraordinary.

Your brand’s digital future should sound as good as it looks. Establishing Sonic DNA®, principles, and partners is key, managed through a collaborative Sonic Hub. Sonic branding extends your visual identity, creating engaging, memorable experiences. amp helps you move beyond forgettable sound logos and generic music to craft customized, adaptable audio journeys that evolve with your brand.

Meet the Team.

  • Michele

    Founder & Global CEO

    Background: Music studies, Information Technology / Artificial Intelligence, Management Consulting and Entrepreneurship

    Superpower: Can create and sing up to 8.780 Korean pop songs while cooking without speaking one word of Korean.

    All-time favorite track: “Here Comes The Sun” – The Beatles

  • Karolina

    Director, Creative & Creative Strategy (Head of)

    Background: Musicology, Music Informatics, Cultural Studies

    Superpower: She is no Barbie. She is Wonder Woman, with a sailors mouth.

    All-time favorite track: “Just Like Heaven” – The Cure

  • AI

    Director, Music Production & Sound Design (Head of)

    Background: Audio Engineering, Business Law, Politics, Informatics

    Superpower: Devil’s Advocate. Omnipresence, Sound Manipulation.

    All-time favorite track: “Jesus, Etc.” – Wilco

  • Björn

    Director, Research & Insights (Head of)

    Background: Sound Engineering, Psychology, Marketing and Consumer Behavior.

    Superpower: Can boogie on the tuba like there is no tomorrow

    All-time favorite track: Constantly evolving with my mood, currently “Lighthouse” – NewVillager

  • Patrick

    Director, Artist & Creative Services (Head of)

    Background: Sociology, Music Technology.

    Superpower: Captain Collaborator. Connecting with music-makers around the world.

    All-time favorite track: “Bananaphone” – Raffi

  • Verena

    Director, Client Services (Head of)

    Background: Music Production, Music Business Management, Business Administration

    Superpower: Seeing the wood despite all the trees

    All-time favorite track: “Doo Wop (That Thing)” – Lauryn Hill

  • Farah

    Director, Marketing & Communications (Head of)

    Background: Music Industry – Artist Management, Artist Relations, Brand Partnerships, Brand & Content Strategy, PR & Communications, Community (DEI) & Mental Health, Conferences, Label Management and Marketing

    Superpower: A dot connector and nurturer of my network – I will get you connected to anyone

    All-time favorite track: SO many across multiple genres! Here's three: "Lady" – Modjo, "Hard to Explain" – The Strokes & "Hot Like Fire" – Aaliyah (The XX Cover)

  • Aga

    Director, Global Growth (Head of)

    Background: International Marketing, Consumer Behavior, Strategy & Research, Commercial Music & Piano Performance

    Superpower: Adapting with ease to any situation/environment life puts me in

    All-time favorite track: “Shackles” – Mary Mary

  • Alejandro

    Junior Music Producer & Sound Designer

    Background: Music Production, Sample Pack Making and Session Musician

    Superpower: Photographic memory and creative programming

    All-time favorite track: “Landslide” – Fleetwood Mac

  • Alesia

    Client Coordinator

    Background: Bachelor of Law, LLM in: European and International Law specialized in European Economic Law & Forage Trade and Investment

    Superpower: I never run out of new ideas.

    All-time favorite track: "Non,je ne regrette rien” – Edith Piaf, “Paskman Remix”, “ Buona Sera”– Dean Martin

  • Alessandra

    Client Manager

    Background: Intellectual Property Consultancy, Marketing, Sales, Sax Performer, Music Therapy

    Superpower: I can talk for hours if you don't stop me!

    All-time favorite track: "Stand by me" – Ben E King

  • Alex

    Music Production & Sound Design Director

    Background: University of Music Karlsruhe (piano, conducting, composing), and Film music

    Superpower: Eating, eating, eating without gaining weight.

    All-time favorite track: “Overgrown” – James Blake

  • Andrea

    Product Manager

    Background: Musicology, Music Business, History, Product Development

    Superpower: I can find the calm in the chaos.

    All-time favorite track: “New York State of Mind” – Billy Joel

  • Candy

    Senior Communication Designer

    Background: Communication design, Advertising in Art Direction

    Superpower: Visual Storytelling. You’ve played a role on my canvas.

    All-time favorite track: “Madness”– Muse

  • Cem

    Senior Producer, Artist & Creative Services

    Background: Economics, Sociology, Music Production, Sound Design, and Radio

    Superpower: Cultural history buff and nomad. Memorizes notable events to their exact day.

    All-time favorite track: “Swordfishtrombone” – Tom Waits

  • Daniele

    Senior Music Producer & Sound Designer

    Background: Music Production & Sound Engineering, Communication Sciences

    Superpower: Laser ears, able to absorb the radiation emitted by musical notes and store them. He is vulnerable to Jodel music.

    All-time favorite track: “You Can Call Me Al” – Paul Simon

  • Devin

    Producer, Artist & Creative Services

    Background: Music Producer / Grammy Nominated Audio Engineer

    Superpower: always able to find the groove

    Favorite song: "Change Clothes" – JAY-Z

  • Fernanda

    UI/UX Designer

    Background: Audiovisual production, Video-Editing, Artist, Oil Painter

    Superpower: Ability to dream complete movies and remember the whole plot when I wake up

    All-time favorite track: ”The love of my life”– Queen

  • Hannah

    Senior Researcher & Creative Strategist

    Background: Music Theory, Analysis & Composition, Music Psychology & Neuroscience

    Superpower: Finding random connections between totally different pieces of music

    All-time favorite track: It changes by the minute!

  • Helge

    Music Producer & Sound Designer

    Background: Music Production, Composition, Piano and Audio Engineering

    Superpower: Can read kurrent script

    All-time favorite track: “Lonely Woman” – Ornette Coleman

  • Hitesh

    Product Owner

    Background: Business Psychology, Digital Transformation and Fitness Model

    Superpower: Can predict solutions and alternate possibilities!

    All-time favorite track: “No Time To Die” – Billie Eilish

  • Jason

    Creative Director

    Background: Creative Direction, Brand Strategy, and the DIY Punk Rock scene

    Superpower: Cat memes and laughing at my own jokes

    All-time favorite track: “Curse Your Branches” – David Bazan

  • Jeff

    Senior Creative

    Background: Songwriting, Broadcasting, Touring, Product Management, History

    Superpower: Professional Wrestling knowledge

    All-time favorite track: "Home Sweet Home" – Mötley Crüe

  • Jessica

    People Advisor

    Background: Business Administration

    Superpower: Strong drive for continuous learning and committed to ongoing personal growth

    All-time favorite track: “This Will Be (An Everlasting Love)“ – Natalie Cole

  • Maria

    Executive Assistant

    Background: Real Estate, Oldtimers, International Business, Marketing, Supporting C-Level-Management

    Superpower: My laugh will make you laugh

    All-time favorite track: Way too many to name just one

  • Mary

    Growth Manager

    Background: International Business & Economics, International Relations, International Network Development

    Superpower: I’m a Human Bottle Opener

    All-time favorite track: “Organise” – Asake

  • Meili

    Client Manager

    Background: Sociology, Audio/Visual Production, Events Management, Project Management

    Superpower: Can assemble furniture and shelving in record time…

    All-time favorite track: “Only You” – Steve Monite

  • Merlin

    amp Office Manager

    Background: Mixed breed shelter dog

    Superpower: Cuddles & sleep

    All-time favorite track: Papa loves Mambo

  • Nathan

    Senior Music Producer & Sound Designer

    Background: Piano, Music Production, Sound Design, Engineering, Teacher

    Superpower: Can hit ‘NO’ when Netflix asks if i’m still watching.

    All-time favorite track: “Danzón No. 2” – Gustavo Dudamel

  • Nick

    Music Producer & Sound Designer

    Background: Music Production, Sound Design, Recording, Engineering, Composition.

    Superpower: No Spice Tolerance

    All time favorite track: “The Black Parade” –My Chemical Romance

  • Niki

    Audio Engineer

    Background: Audio Engineering, Linguistics and classical studies

    Superpower: Arctic survival skills

    All-time favorite track: "Emnete" – Mulatu Astatke

  • Nifty Nunu

    Feel Good Manager

    Background: Multi-cultured, mini wired-hair dachshund, loves music but is very picky

    Superpower: Most adorable “Quokka” smile in the universe

    All-time favorite track: “Olson” – Boards of Canada

  • Reiner Erlings

    Reiner

    Managing Director (Middle East & APAC)

    Background: Business, Music Production, Studio Management, Composing, Consulting

    Superpower: Being able to find melodic links between random pieces of music! Also, being tall.

    All-time favorite track: Víkingur Ólafsson – Bach's “Organ Sonata No.4” 

  • Rex

    Research & Insights Manager

    Background: Music Theory, Music Cognition, Ethnomusicology, and Sensation & Perception

    Superpower: Can come up with great band names

    All-time favorite track: “More Love” – Victor Wooten

  • Robbie

    Junior Producer, Artist & Creative Services

    Background: Music Production, Sound Design, Audio Tech, Label Management & Economics

    Superpower: Can (and will) recite the entire Harry Potter film dialogue

    All-time favorite track: "The Great Gig In The Sky” – Pink Floyd

  • Roberto

    Creative Producer, Social & Content

    Background: Sound Design, Music Production, Audiovisual Production, and Post-Production

    Superpower: Almost photographic memory of life events with dates and details. Cannot remember what he had for breakfast

    All-time favorite track: “Only You” – Yazoo

  • Shristhi

    Client and Growth Manager

    Background: Bio-Medicine, Genetics, Statistical Analysis, and Growth—basically, science with a dash of charisma.

    Superpower: Solving puzzles and making people laugh, often at the same time.

    All-time favorite track: "We Are the Champions" – Queen; my pre-presentation power jam

  • Simba

    Simba

    Freelance Research & Insights Analyst

    Background: Neuroscience & Psychology, Healthcare Marketing, Advertising, Consumer Behavior, Music Production

    Superpower: Knowing exactly when to leave a party or event.

    All-time favorite track: Heaven Is 10 Zillion Light Years Away – Stevie Wonder

  • Sofija

    Creative

    Background: Music (Singing, Violin), Music Management, Social Media Marketing, Culture and Media Management

    Superpower: Slipping song lyrics into serious conversations

    All-time favorite track: "Innerbloom" – RÜFÜS DU SOL

  • Uli

    Global CMO

    Background: Conducting, Composition, Business, Marketing

    Superpower: Aquaman. Creates massive waves and taifuns. Talks to fish.

    All-time favorite track: “Bohemian Rapsody” – Queen

  • Ulrik

    Senior Producer, Artist & Creative Services

    Background: Social Sciences, Music Tech, Political Science, History and Marketing

    Superpower: Microtonal nose singing and bouzouki shredding

    All-time favorite track: “Family Affair” – Sly & the Family Stone

  • Vangel

    Senior Client Manager

    Background: Music Industry

    Superpower: Making people feel at ease

    All-time favorite track: Everything In Its Right Place by Radiohead, but also Home by LCD Soundsystem