We Add the Super to Your Sonic.

amp's Super Sonic Teams are dedicated and experienced in “making your brand sound better.” Ignite your sonic assets with customized Sonic DNA®.

about amp sound branding

Every brand has a sound; however, many organizations experience a disconnect between their auditory expression and core brand values. Random sonic branding leads to disconnected customers and wasted media budgets. At amp, we live and breathe sonic, creating custom Sonic DNA® with insights-driven data-backed analytics to enable exceptional audio experiences.

amp teams connect musical talents, sound engineers, research scientists, tech gurus, and brand strategists across various projects and platforms. From consulting and sonic brand communications to customer experiences and sonic products, every “amployee” contributes to the production of Super Sonic Experiences for our audio branding clients.

We enjoy our mix of nerdy insights and emotionally engaging creations. amp creates audio and sonic strategies, which are used for a wide range of audible touchpoints, including sonic logos, social audio, and campaigns. Super Sonic is about trust building with our clients so they can build trust with their customers.

The Methods to our Madness.

Human Insights, Human Value

Always be human and embrace diversity.

Sonic has a special power to inspire and heal while developing lasting human connections. amp is a family built on caring and trust with the common belief that carefully crafted sonic can improve the world. We explore, learn, and create together with our clients. While we have our defined roles, we strive to embrace each other’s unique talents and mindsets. Diverse teams are more creative and achieve goals with elevated efficiency. With the common languages of music and sound and a commitment to expert insights, amp is pioneering the path to better-branded audio.

Clever & Creative

Invent the unexpected obvious.

We believe in the power of the unexpectedly obvious. Sonic should be simple yet surprising and create inspiring disruption that ignites passion and resonates with human and brand needs. We build sonic ecosystems for all kinds of brands, people, disciplines, value models, technologies, cultures, and music trends. We aim to infuse this knowledge into our client projects, research platforms, and creative directions. We love making quality experiences that influence brand identities, product experiences, and sales journeys. Great Sonic DNA® and powerful sonic assets need the right media, experiences, and environments to thrive. We define sonic benefits and sonic business plans so that we can effectively create, manage, and control long-term value and sonic joy. The Power of Sonic is undeniable and will progress as the world continues to digitize.

Creative Credo

Break with the mundane, pursue the extraordinary.

Our digital futures will sound even better than they look, and so should your brand. Establishing and developing your Sonic DNA®, Sonic Principles, and Sonic Partners is crucial. A collaborative, cloud-based Sonic Hub should manage this process within a flexible ecosystem. Your sonic brand identity should extend your visual brand identity, to ensure superior brand engagements. Sonic turns branding into a vibrant celebration, uplifting experience, and joyous moment. amp wants to help you challenge forgettable sound logos and overused popular music, so you can create customized sonic journeys that can be adapted to global cultures and evolve with your products.

Meet the Team.

  • Michele

    Founder & Global CEO

    Background: Music studies, Information Technology / Artificial Intelligence, Management Consulting and Entrepreneurship

    Superpower: Can create and sing up to 8.780 Korean pop songs while cooking without speaking one word of Korean.

    All-time favorite track: “Here Comes The Sun” – The Beatles

  • Karolina

    Creative Director | Team Lead

    Background: Musicology, Music Informatics, Cultural Studies

    Superpower: She is no Barbie. She is Wonder Woman, with a sailors mouth.

    All-time favorite track: “Just Like Heaven” – The Cure

  • AI

    Head of Creative Production | Team Lead

    Background: Audio Engineering, Business Law, Politics, Informatics

    Superpower: Devil’s Advocate. Omnipresence, Sound Manipulation.

    All-time favorite track: “Jesus, Etc.” – Wilco

  • Björn

    Director of Research & Insights | Team Lead

    Background: Sound Engineering, Psychology, Marketing and Consumer Behavior.

    Superpower: Can boogie on the tuba like there is no tomorrow

    All-time favorite track: Constantly evolving with my mood, currently “Lighthouse” – NewVillager

  • Patrick

    Creative & Artist Services | Team Lead

    Background: Sociology, Music Technology.

    Superpower: Captain Collaborator. Connecting with music-makers around the world.

    All-time favorite track: “Bananaphone” – Raffi

  • Verena

    Director, Client Services EMEA | Team Lead

    Background: Music Production, Music Business Management, Business Administration

    Superpower: Seeing the wood despite all the trees

    All-time favorite track: “Doo Wop (That Thing)” – Lauryn Hill

  • Farah

    Director, Marketing & Communications | Team Lead

    Background: Music Industry – Artist Management, Artist Relations, Brand Partnerships, Brand & Content Strategy, PR & Communications, Community (DEI) & Mental Health, Conferences, Label Management and Marketing

    Superpower: A dot connector and nurturer of my network – I will get you connected to anyone

    All-time favorite track: SO many across multiple genres! Here's three: "Lady" – Modjo, "Hard to Explain" – The Strokes & "Hot Like Fire" – Aaliyah (The XX Cover)

  • Aga

    Director, Global Growth

    Background: International Marketing, Consumer Behavior, Strategy & Research, Commercial Music & Piano Performance

    Superpower: Adapting with ease to any situation/environment life puts me in

    All-time favorite track: “Shackles” – Mary Mary

  • Alejandro

    Music Producer

    Background: Music Production, Sample Pack Making and Session Musician

    Superpower: Photographic memory and creative programming

    All-time favorite track: “Landslide” – Fleetwood Mac

  • Alesia

    Business Development Manager

    Background: Bachelor of Law, LLM in: European and International Law specialized in European Economic Law & Forage Trade and Investment

    Superpower: I never run out of new ideas.

    All-time favorite track: "Non,je ne regrette rien” - Edith Piaf, Paskman Remix, „ Buona Sera” - Dean Martin

  • Alessandra

    Client Lead

    Background: Intellectual Property Consultancy, Marketing, Sales, Sax Performer, Music Therapy

    Superpower: I can talk for hours if you don't stop me!

    All-time favorite track: "Stand by me" - Ben E King

  • Alex

    Music Director

    Background: University of Music Karlsruhe (piano, conducting, composing), and Film music

    Superpower: Eating, eating, eating without gaining weight.

    All-time favorite track: “Overgrown” – James Blake

  • Andrea

    Product Manager

    Background: Musicology, Music Business, History, Product Development

    Superpower: I can find the calm in the chaos.

    All-time favorite track: “New York State of Mind” – Billy Joel

  • Austin

    Research & Insights Consultant

    Background: Musicology, Music Cognition, Theory, and Practice, Saxophone and Early Music

    Superpower: Playing a boatload (7) of instruments

    All-time favorite track: “Passacaglia and Fugue in C minor, BWV 582” - Johann Sebastian Bach

  • Barbara

    Social Media Manager

    Background: Broadcast & Digital Journalism, Musical Theatre, Social Media, & Sociology

    Superpower: The odd ability to store a collection of random fun facts and memories

    All-time favorite track: “Give you blue” – Allen Stone

  • Candy

    Senior Communication Designer

    Background: Communication design, Advertising in Art Direction

    Superpower: Visual Storytelling. You’ve played a role on my canvas.

    All-time favorite track: “Madness”– Muse

  • Cem

    Creative & Artist Services

    Background: Economics, Sociology, Music Production, Sound Design, and Radio

    Superpower: Cultural history buff and nomad. Memorizes notable events to their exact day.

    All-time favorite track: “Swordfishtrombone” – Tom Waits

  • Chris

    PR Manager

    Background: Music Industry (Artist, Festival, Event, Tour, & Release PR), Artist Relations, Marketing, History

    Superpower: Keeping plants alive for more than a week

    All-time favorite track: “Bittersweet Symphony” – The Verve

  • Cody

    Senior Creative

    Background: Song Writer, Producer, Artist Management

    Superpower: Killing with kindness

    All-time favorite track: "Fix You" - Coldplay

  • Daniele

    Senior Music Producer

    Background: Music Production & Sound Engineering, Communication Sciences

    Superpower: Laser ears, able to absorb the radiation emitted by musical notes and store them. He is vulnerable to Jodel music.

    All-time favorite track: “You Can Call Me Al” – Paul Simon

  • Devin

    Creative & Artist Services

    Background: Music Producer / Grammy Nominated Audio Engineer

    Superpower: always able to find the groove

    Favorite song: "Change Clothes" - JAY-Z

  • Felix

    Creative

    Background: Music Production, Music Management & Business Administration

    Superpower: Can probably tell you the songwriter of your favorite song

    All-time favorite track: “Good Life” – One Republic

  • Fernanda

    UI/UX Designer

    Background: Audiovisual production, Video-Editing, Artist, Oil Painter

    Superpower: Ability to dream complete movies and remember the whole plot when I wake up

    All-time favorite track: ”The love of my life”– Queen

  • Hannah

    Senior Research Consultant

    Background: Music Theory, Analysis & Composition, Music Psychology & Neuroscience

    Superpower: Finding random connections between totally different pieces of music

    All-time favorite track: It changes by the minute!

  • Helge

    Music Composer

    Background: Music Production, Composition, Piano and Audio Engineering

    Superpower: Can read kurrent script

    All-time favorite track: “Lonely Woman” – Ornette Coleman

  • Hitesh

    Business Product Owner

    Background: Business Psychology, Digital Transformation and Fitness Model

    Superpower: Can predict solutions and alternate possibilities!

    All-time favorite track: “No Time To Die” – Billie Eilish

  • James

    Client Lead

    Background: Audio Engineering, Songwriting, International Business and Economics

    Superpower: Meter, Melody, and Making Breakfast

    All-time favorite track: “Visions of Johanna” – Bob Dylan

  • Jason

    Creative Director (U.S.)

    Background: Creative Direction, Brand Strategy, and the DIY Punk Rock scene

    Superpower: Cat memes and laughing at my own jokes

    All-time favorite track: “Curse Your Branches” – David Bazan

  • Jeff

    Creative

    Background: Songwriting, Broadcasting, Touring, Product Management, History

    Superpower: Professional Wrestling knowledge

    All-time favorite track: "Home Sweet Home" - Mötley Crüe

  • Jessica

    Client Lead

    Background: Business Administration, Marketing, Market Research

    Superpower: Having faith in connections between every thing.

    All-time favorite track: “Another One Bites The Dust” – Queen

  • Ji Hun

    Growth Manager

    Background: Strategy Consulting, Innovation Management, Marketing, Composition

    Superpower: Master of Korean BBQ

    All-time favorite track: “A Step You Can’t Take Back” - Keira Knightley, “Soony Heading To The Cosmos” - Crying Nut, “Way Back Into Love” - Hugh Grant

  • Karam

    Production Operations Coordinator

    Background: Business Administration, Marketing and Project Management

    Superpower: Wide knowledge of all existing memes

    All-time favorite track: “Supercut” - Lorde, “Ya Wahishni” - Maya Nasri

  • Kristen

    Client Director

    Background: Arts & Entertainment (Film/TV/Radio), Sonic Branding

    Superpower: Turning paper scraps into strips of beauty (collage artist)

    All-time favorite track: "Fool For Love" - Lord Huron

  • Maria

    Executive Assistant

    Background: Real Estate, Oldtimers, International Business, Marketing, Supporting C-Level-Management

    Superpower: My laugh will make you laugh

    All-time favorite track: Way too many to name just one

  • Mary

    Project Manager- Growth & Engagement

    Background: International Business & Economics, International Relations, International Network Development

    Superpower: I’m a Human Bottle Opener

    All-time favorite track: “Organise” - Asake

  • Martin

    Head of amp Asia

    Background: Media Design, Music Production, Sound Engineer, TV & Film Production

    Superpower: A creative at heart, but with an organized and focused mind.

    All-time favorite track: “The most beautiful girl in the world” – Prince

  • Megumi

    Visual Communications Intern

    Background: Art, Media & Technology, Creative Entrepreneurship

    Superpower: Can sleep anytime, anywhere

    All-time favorite track: “Hotel California” - Eagles

  • Merlin

    amp Office Manager

    Background: Mixed breed shelter dog

    Superpower: Cuddles & sleep

    All-time favorite track: Papa loves Mambo

  • Nathan

    Sound Designer

    Background: Piano, Music Production, Sound Design, Engineering, Teacher

    Superpower: Can hit ‘NO’ when Netflix asks if i’m still watching.

    All-time favorite track: “Danzón No. 2” - Gustavo Dudamel

  • Nick

    Junior Music Producer & Engineer

    Background: Music Production, Sound Design, Recording, Engineering, Composition.

    Superpower: No Spice Tolerance

    All time favorite track: My Chemical Romance - The Black Parade

  • Niki

    Audio Engineer

    Background: Audio Engineering, Linguistics and classical studies

    Superpower: Arctic survival skills

    All-time favorite track: "Emnete" - Mulatu Astatke

  • Nifty Nunu

    Feel Good Manager

    Background: Multi-cultured, mini wired-hair dachshund, loves music but is very picky

    Superpower: Most adorable “Quokka” smile in the universe

    All-time favorite track: “Olson” – Boards of Canada

  • Rex

    Research & Insights Consultant

    Background: Music Theory, Music Cognition, Ethnomusicology, and Sensation & Perception

    Superpower: Can come up with great band names

    All-time favorite track: “More Love” - Victor Wooten

  • Ria

    Jr Client Lead

    Background: Communication Design, Advertising, User Experience Design, Strategy & Design Management

    Superpower: Flying - Willing to take leaps and enjoy seeing things from new perspectives

    All-time favorite track: “If The World Was Ending” – JP Saxe and Julia Michaels

  • Robbie

    Creative & Artist Services

    Background: Music Production, Sound Design, Audio Tech, Label Management & Economics

    Superpower: Can (and will) recite the entire Harry Potter film dialogue

    All-time favorite track: "The Great Gig In The Sky” - Pink Floyd

  • Roberto

    Video Editor

    Background: Sound Design, Music Production, Audiovisual Production, and Post-Production

    Superpower: Almost photographic memory of life events with dates and details. Cannot remember what he had for breakfast

    All-time favorite track: “Only You” - Yazoo

  • Sofija

    Creative

    Background: Music (Singing, Violin), Music Management, Social Media Marketing, Culture and Media Management

    Superpower: Slipping song lyrics into serious conversations

    All-time favorite track: "Innerbloom" - RÜFÜS DU SOL

  • Ulrik

    Creative & Artist Services

    Background: Social Sciences, Music Tech, Political Science, History and Marketing.

    Superpower: Microtonal nose singing and bouzouki shredding.

    All-time favorite track: “Family Affair” – Sly & the Family Stone

  • Urtė

    Creative

    Background: Cognitive neuroscience of music, music perception & cognition, music theory, piano performance, dance accompaniment

    Superpower: Lindyhopping ‘day & night, night & day…’

    All-time favorite track: “Piano Concerto in F major” – Gershwin