We Add the Super to Your Sonic.

amp's Super Sonic Teams are dedicated and experienced in “making your brand sound better.” Ignite your sonic assets with customized Sonic DNA®.

about amp sound branding

Every brand has a sound; however, many organizations experience a disconnect between their auditory expression and core brand values. Random sonic branding leads to disconnected customers and wasted media budgets. At amp, we live and breathe sonic, creating custom Sonic DNA® with insights-driven data-backed analytics to enable exceptional audio experiences.

amp teams connect musical talents, sound engineers, research scientists, tech gurus, and brand strategists across various projects and platforms. From consulting and sonic brand communications to customer experiences and sonic products, every “amployee” contributes to the production of Super Sonic Experiences for our audio branding clients.

We enjoy our mix of nerdy insights and emotionally engaging creations. amp creates audio and sonic strategies, which are used for a wide range of audible touchpoints, including sonic logos, social audio, and campaigns. Super Sonic is about trust building with our clients so they can build trust with their customers.

The Methods to Our Madness.

Human Insights, Human Value

Always be human and embrace diversity.

Sonic has the power to inspire, heal, and build lasting connections. At amp, we believe carefully crafted sound can improve the world. United by trust and a shared vision, we explore, learn, and create with our clients, embracing diverse talents for greater creativity and efficiency. Through music, sound, and expert insights, amp is leading the way in branded audio.

Clever & Creative

Invent the unexpected obvious.

We believe in the power of the unexpectedly obvious. Sonic should be simple yet surprising, creating inspiring disruption that resonates with both human and brand needs. We build sonic ecosystems for diverse brands and aim to infuse this knowledge into client projects, research, and creative directions. Our goal is to craft quality experiences that shape brand identities, product interactions, and sales journeys. Great Sonic DNA® thrives with the right media and environments, and we define sonic strategies to create and sustain long-term value and joy as the world digitizes.

Creative Credo

Break with the mundane, pursue the extraordinary.

Your brand’s digital future should sound as good as it looks. Establishing Sonic DNA®, principles, and partners is key, managed through a collaborative Sonic Hub. Sonic branding extends your visual identity, creating engaging, memorable experiences. amp helps you move beyond forgettable sound logos and generic music to craft customized, adaptable sonic journeys that evolve with your brand.

Meet the Team.

  • Michele

    Founder & Global CEO

    Background: Music studies, Information Technology / Artificial Intelligence, Management Consulting and Entrepreneurship

    Superpower: Can create and sing up to 8.780 Korean pop songs while cooking without speaking one word of Korean.

    All-time favorite track: “Here Comes The Sun” – The Beatles

  • Karolina

    Global Creative Director

    Background: Musicology, Music Informatics, Cultural Studies

    Superpower: She is no Barbie. She is Wonder Woman, with a sailors mouth.

    All-time favorite track: “Just Like Heaven” – The Cure

  • AI

    Director, Music Production

    Background: Audio Engineering, Business Law, Politics, Informatics

    Superpower: Devil’s Advocate. Omnipresence, Sound Manipulation.

    All-time favorite track: “Jesus, Etc.” – Wilco

  • Björn

    Director, Research & Insights

    Background: Sound Engineering, Psychology, Marketing and Consumer Behavior.

    Superpower: Can boogie on the tuba like there is no tomorrow

    All-time favorite track: Constantly evolving with my mood, currently “Lighthouse” – NewVillager

  • Patrick

    Director, Artist & Creative Services

    Background: Sociology, Music Technology.

    Superpower: Captain Collaborator. Connecting with music-makers around the world.

    All-time favorite track: “Bananaphone” – Raffi

  • Verena

    Director, Client Services EMEA

    Background: Music Production, Music Business Management, Business Administration

    Superpower: Seeing the wood despite all the trees

    All-time favorite track: “Doo Wop (That Thing)” – Lauryn Hill

  • Farah

    Director, Marketing & Communications

    Background: Music Industry – Artist Management, Artist Relations, Brand Partnerships, Brand & Content Strategy, PR & Communications, Community (DEI) & Mental Health, Conferences, Label Management and Marketing

    Superpower: A dot connector and nurturer of my network – I will get you connected to anyone

    All-time favorite track: SO many across multiple genres! Here's three: "Lady" – Modjo, "Hard to Explain" – The Strokes & "Hot Like Fire" – Aaliyah (The XX Cover)

  • Aga

    Director, Global Growth

    Background: International Marketing, Consumer Behavior, Strategy & Research, Commercial Music & Piano Performance

    Superpower: Adapting with ease to any situation/environment life puts me in

    All-time favorite track: “Shackles” – Mary Mary

  • Alejandro

    Music Producer

    Background: Music Production, Sample Pack Making and Session Musician

    Superpower: Photographic memory and creative programming

    All-time favorite track: “Landslide” – Fleetwood Mac

  • Alesia

    Business Development Manager

    Background: Bachelor of Law, LLM in: European and International Law specialized in European Economic Law & Forage Trade and Investment

    Superpower: I never run out of new ideas.

    All-time favorite track: "Non,je ne regrette rien” - Edith Piaf, Paskman Remix, „ Buona Sera” - Dean Martin

  • Alessandra

    Client Lead

    Background: Intellectual Property Consultancy, Marketing, Sales, Sax Performer, Music Therapy

    Superpower: I can talk for hours if you don't stop me!

    All-time favorite track: "Stand by me" - Ben E King

  • Alex

    Music Director

    Background: University of Music Karlsruhe (piano, conducting, composing), and Film music

    Superpower: Eating, eating, eating without gaining weight.

    All-time favorite track: “Overgrown” – James Blake

  • Andrea

    Project & Office Manager

    Background: Musicology, Music Business, History, Product Development

    Superpower: I can find the calm in the chaos.

    All-time favorite track: “New York State of Mind” – Billy Joel

  • Austin

    Consultant, Research & Insights

    Background: Musicology, Music Cognition, Theory, and Practice, Saxophone and Early Music

    Superpower: Playing a boatload (7) of instruments

    All-time favorite track: “Passacaglia and Fugue in C minor, BWV 582” - Johann Sebastian Bach

  • Candy

    Senior Communication Designer

    Background: Communication design, Advertising in Art Direction

    Superpower: Visual Storytelling. You’ve played a role on my canvas.

    All-time favorite track: “Madness”– Muse

  • Cem

    Senior Producer, Artist & Creative Services

    Background: Economics, Sociology, Music Production, Sound Design, and Radio

    Superpower: Cultural history buff and nomad. Memorizes notable events to their exact day.

    All-time favorite track: “Swordfishtrombone” – Tom Waits

  • Cody

    Senior Creative

    Background: Song Writer, Producer, Artist Management

    Superpower: Killing with kindness

    All-time favorite track: "Fix You" - Coldplay

  • Daniele

    Senior Music Producer

    Background: Music Production & Sound Engineering, Communication Sciences

    Superpower: Laser ears, able to absorb the radiation emitted by musical notes and store them. He is vulnerable to Jodel music.

    All-time favorite track: “You Can Call Me Al” – Paul Simon

  • Devin

    Producer, Artist & Creative Services

    Background: Music Producer / Grammy Nominated Audio Engineer

    Superpower: always able to find the groove

    Favorite song: "Change Clothes" - JAY-Z

  • Fernanda

    UI/UX Designer

    Background: Audiovisual production, Video-Editing, Artist, Oil Painter

    Superpower: Ability to dream complete movies and remember the whole plot when I wake up

    All-time favorite track: ”The love of my life”– Queen

  • Hannah

    Senior Consultant, Research & Insights

    Background: Music Theory, Analysis & Composition, Music Psychology & Neuroscience

    Superpower: Finding random connections between totally different pieces of music

    All-time favorite track: It changes by the minute!

  • Helge

    Music Composer

    Background: Music Production, Composition, Piano and Audio Engineering

    Superpower: Can read kurrent script

    All-time favorite track: “Lonely Woman” – Ornette Coleman

  • Hitesh

    Business Product Owner

    Background: Business Psychology, Digital Transformation and Fitness Model

    Superpower: Can predict solutions and alternate possibilities!

    All-time favorite track: “No Time To Die” – Billie Eilish

  • James

    Client Lead

    Background: Audio Engineering, Songwriting, International Business and Economics

    Superpower: Meter, Melody, and Making Breakfast

    All-time favorite track: “Visions of Johanna” – Bob Dylan

  • Jason

    Creative Director (U.S.)

    Background: Creative Direction, Brand Strategy, and the DIY Punk Rock scene

    Superpower: Cat memes and laughing at my own jokes

    All-time favorite track: “Curse Your Branches” – David Bazan

  • Jeff

    Creative

    Background: Songwriting, Broadcasting, Touring, Product Management, History

    Superpower: Professional Wrestling knowledge

    All-time favorite track: "Home Sweet Home" - Mötley Crüe

  • Jessica

    Client Lead / People Coordinator

    Background: Business Administration, Marketing, Market Research

    Superpower: Having faith in connections between every thing.

    All-time favorite track: “Another One Bites The Dust” – Queen

  • Kristen

    Client Director

    Background: Arts & Entertainment (Film/TV/Radio), Sonic Branding

    Superpower: Turning paper scraps into strips of beauty (collage artist)

    All-time favorite track: "Fool For Love" - Lord Huron

  • Maria

    Executive Assistant

    Background: Real Estate, Oldtimers, International Business, Marketing, Supporting C-Level-Management

    Superpower: My laugh will make you laugh

    All-time favorite track: Way too many to name just one

  • Mary

    Project Manager- Growth & Engagement

    Background: International Business & Economics, International Relations, International Network Development

    Superpower: I’m a Human Bottle Opener

    All-time favorite track: “Organise” - Asake

  • Merlin

    amp Office Manager

    Background: Mixed breed shelter dog

    Superpower: Cuddles & sleep

    All-time favorite track: Papa loves Mambo

  • Nathan

    Sound Designer

    Background: Piano, Music Production, Sound Design, Engineering, Teacher

    Superpower: Can hit ‘NO’ when Netflix asks if i’m still watching.

    All-time favorite track: “Danzón No. 2” - Gustavo Dudamel

  • Nick

    Junior Music Producer & Engineer

    Background: Music Production, Sound Design, Recording, Engineering, Composition.

    Superpower: No Spice Tolerance

    All time favorite track: My Chemical Romance - The Black Parade

  • Niki

    Audio Engineer

    Background: Audio Engineering, Linguistics and classical studies

    Superpower: Arctic survival skills

    All-time favorite track: "Emnete" - Mulatu Astatke

  • Nifty Nunu

    Feel Good Manager

    Background: Multi-cultured, mini wired-hair dachshund, loves music but is very picky

    Superpower: Most adorable “Quokka” smile in the universe

    All-time favorite track: “Olson” – Boards of Canada

  • Reiner Erlings

    Reiner

    Managing Director (Middle East & APAC)

    Background: Business, Music Production, Studio Management, Composing, Consulting

    Superpower: Being able to find melodic links between random pieces of music! Also, being tall.

    All-time favorite track: Víkingur Ólafsson – Bach's “Organ Sonata No.4” 

  • Rex

    Consultant, Research & Insights

    Background: Music Theory, Music Cognition, Ethnomusicology, and Sensation & Perception

    Superpower: Can come up with great band names

    All-time favorite track: “More Love” - Victor Wooten

  • Robbie

    Junior Producer, Artist & Creative Services

    Background: Music Production, Sound Design, Audio Tech, Label Management & Economics

    Superpower: Can (and will) recite the entire Harry Potter film dialogue

    All-time favorite track: "The Great Gig In The Sky” - Pink Floyd

  • Roberto

    Video Editor

    Background: Sound Design, Music Production, Audiovisual Production, and Post-Production

    Superpower: Almost photographic memory of life events with dates and details. Cannot remember what he had for breakfast

    All-time favorite track: “Only You” - Yazoo

  • Sofija

    Creative

    Background: Music (Singing, Violin), Music Management, Social Media Marketing, Culture and Media Management

    Superpower: Slipping song lyrics into serious conversations

    All-time favorite track: "Innerbloom" - RÜFÜS DU SOL

  • Ulrik

    Senior Producer, Artist & Creative Services

    Background: Social Sciences, Music Tech, Political Science, History and Marketing.

    Superpower: Microtonal nose singing and bouzouki shredding.

    All-time favorite track: “Family Affair” – Sly & the Family Stone

  • Urtė

    Creative

    Background: Cognitive neuroscience of music, music perception & cognition, music theory, piano performance, dance accompaniment

    Superpower: Lindyhopping ‘day & night, night & day…’

    All-time favorite track: “Piano Concerto in F major” – Gershwin